Neha Bahri’s Post

Many people have asked me why PR is important. Who is it suitable for? Should we invest in PR? Is it just for organizations, or can individuals benefit too? And what about founders? The truth is, that PR is beneficial for everyone, but it's essential for organizations and founders. Here’s why: 🌟 Credibility: PR helps build trust and authenticity in your brand or personal profile. 🌟 Awareness: It increases visibility, ensuring your message reaches a wider audience. 🌟 Personal Branding: For individuals, PR establishes you as a thought leader in your industry. For individuals, PR can be a game-changer when you're switching roles or getting promoted. It sets you apart and showcases your expertise and insights. For organizations and founders, PR is a must-have. It builds a solid foundation of trust and authority, crucial for growth and success. It was a nice discussion with Lovejeet Alexander, Consulting editor at India News Business, about the PR Industry and the role of PR for emerging Startups. Investing in PR means investing in your future credibility and influence. Let's harness the power of PR together! Let's discuss more possibilities of PR. I am open to chat about the benefits of PR for an individual or an organization. #PR #PersonalBranding #ThoughtLeadership #Credibility #Awareness #Branding #Growth #Success

In the rapidly evolving digital landscape, the active presence of corporate leaders on social media platforms is more than just a trend; it's a strategic imperative for building trust, driving engagement, and meeting the expectations of today's socially conscious consumers. Recent studies underscore the profound impact of executive engagement on social media. Surveys indicate that 82% of consumers are more likely to trust a company when its senior executives are active on social platforms. Notably, the expectations of today's digitally savvy audience extend beyond product offerings to encompass corporate responsibility and societal engagement. As strategic partners, we understand the importance of aligning your executive communication strategies with these evolving expectations, crafting narratives that resonate with your audience, and enhancing your brand's reputation. Ready to elevate your brand's digital presence and drive meaningful engagement? Let us partner with you to develop a tailored social media strategy that amplifies your executive voice, builds trust, and fosters loyalty among your audience. Reach out today to embark on the journey of strategic brand storytelling in the digital age. #linkedinforcreators #personalbranding #linkedinforcreators #marketingagency #ceo #founder #startup #entrepreneurship #india #digitalbranding #advocacy

#IPO is the new buzzword in #PR. While brands dream big with IPO. They dream bigger in PR. And the pressure is on. While it is an essential step in the growth of an organization, it is also a crucial step in its #BrandReputation. How the PR team handles, executes and consolidates the attention to turn it into a strong robust reputation could decide whether it is denied entry or shot into the big leagues. PRPOI has organized a discussion on #IPOPR - the increasing ask in the #industry, the big picture that #PRProfessionals need to keep in mind and skill set required to execute this efficiently along with delving into the how, why and what of the process including impact and success stories. Join us as Puneet Gupta ( Head - Communications, @INOX) & Lalit Jaisingh ( Sr VP | Lead - IPO PR & IR, Concept PR India Ltd) speak to Dr Samir Kapur ( Director - Adfactors PR) on this essential conversation. Join us for the conversation. Day & Date : Saturday, 18 May 2024 Time : 12 noon - 1 PM; Facebook: https://lnkd.in/gWnDREt Youtube: https://lnkd.in/gs8dxXrf Linkedin: https://lnkd.in/gwGqA5Ny Content Curators: Tarunjeet Rattan Sonali Sokhal Pooja Trehan Industry Partner : CommsAdda #pr #prindustry #publicrelations #conversationsthatmatter #IPO Bhaskar Majumdar Mrinall Dey (He/Him) Jyotsna Dash Nanda Arun Arora Manu Kumar Bharatendu Kabi Deebba Ali Nandini Chatterjee | Minari Shah

IPO is the new buzzword in PR. While brands dream big with IPO. They dream bigger in PR. And the pressure is on. While it is an essential step in the growth of an organization, it is also a crucial step in its brand reputation. How the PR team handles, executes and consolidates the attention to turn it into a strong robust reputation could decide whether it is denied entry or shot into the big leagues. We discuss IPO PR - the increasing ask in the industry, the big picture that PR professionals need to keep in mind and skill set required to execute this efficiently along with delving into the how, why and what of the process including impact and success stories. Join us as Puneet Gupta ( Head - Communications, INOX ) and Lalit Jaisingh ( Sr Vice President | Lead - IPO PR & IR, Concept PR India Ltd ) speak to Dr Samir Kapur ( Director - Adfactors PR) on this essential conversation. Join us for the conversation. Day & Date : Saturday, 18 May 2024 Time : 12 noon - 1 PM Where : Facebook: https://lnkd.in/gWnDREt Youtube: https://lnkd.in/gs8dxXrf Linkedin: https://lnkd.in/gwGqA5Ny Content Curators: Tarunjeet Rattan Sonali Sokhal Pooja Trehan Industry Partner : CommsAdda #pr #prindustry #publicrelations #pragencyindia #pradvice #careeradvice #conversationsthatmatter #prindustry #ipo #ipopr #careergrowth

Turning Challenges into Opportunities: Strategic Lessons from ‘Annapoorna's Cream Bun’ 🥖 Every setback is not a challenge in the business world. Sometimes, it's just another disguised opportunity. Let's consider the recent buzz at ‘Annapoorna's Cream Bun’ GST classification. What seemed minor at first became a powerful lesson in strategic management and marketing. Let's see what we can learn.  1. Catching the Viral Wave: The GST categorization stirred up interest and drew in influencers as well as customers to Annapoorna. This unsolicited publicity helped increase sales manifold. It's an example of how business houses can ride the wave of viral trends without ideal context into growth opportunities.  2. Crisis as an Opportunity: Controversy that is well handled puts the concerned brand in visible. Annapoorna case proves that adversity is not always a stumbling block but an opportunity to derive a better market position. 3. Communication Strategy: Jocular and honest Management of Annapoorna through social media helped to retain the image in a good profile. This is what communication does - with the help of it, people get to perceive things positively and what might have been a disaster turns out marketing success.  4. Consumer Engagement: Curiosity from the customers was addressed by making things clear. Trust and loyalty were built by getting in touch with the consumers and by making things transparent. 5. Adapted Marketing Strategy: Adaptation at the fastest pace to unexpected events is a requirement for any marketing strategy. Annapoorna responds to its clients by promoting the products fast on social media, which establishes the necessity of agility in marketing. These words are absolutely gold-digging as entrepreneurs, marketers and business advisors. They remind us that challenges can actually become opportunities for growth through strategic thinking and adapting. Do you think this strategy of using unexpected trends and challenges can turn them into opportunities? Let's find out. Share your experience below! #StrategicManagement #Marketing #BusinessGrowth #CrisisManagement #CustomerEngagement #Finance #BusinessStrategy #GST #Annapoorna #CreamBun #NirmalaSitaraman #GSTRates #Coimbatore

In any company, you need effective authority and free-flowing communication. Effective managerial authority should flow top-down and must be respected. Sometimes it is undercut by words or deeds: intentionally or not, explicitly or passive-aggressively. It's then that the company becomes divided and less able to pivot, execute, and stay together as a cohesive team. Yet at the same time, there must be no chain of communication. Communication should flow freely. Up, down, laterally, on so on. It is completely flat. Key decision-makers, influencers, technologists, deal-makers, strategists, and media experts throughout the company all depend on an information-rich culture. Authority and communication. How does your org handle those? I don’t suggest balance but rather a harmonious existence of both. #entrepreneurship #leadership #communication

🚀 Breaking Down Big Tasks for Success🛠️ Sometimes, a big task can feel overwhelming, just like the solid pyramid on the left. But when we break it down into smaller, manageable pieces, as shown on the right, suddenly it becomes more approachable and achievable. For example, launching a new digital marketing campaign for a healthcare organization may seem daunting at first. But by breaking it down into smaller tasks—such as audience research, content creation, and analytics setup—each step becomes more manageable, making the overall goal less intimidating. Remember, the journey to achieving big goals is just a series of small steps. #Leadership #ProjectManagement #Productivity #GoalSetting #TaskManagement #Success #Motivation #GrowthMindset #HealthcareInnovation #growth #career #motivation #goals #achivebig #thinkbig #act #india #keepgoing #students #employees #corporate #business #entreprenuers

As a leader, your presence on #socialmedia is not just about staying trendy; it is a powerful tool for driving business success.  Here’s why I believe creating content that's true to its core is essential: 1.⁠ ⁠Build Trust and Transparency   Sharing insights directly promotes openness and authenticity with stakeholders. At ITI Growth Opportunities Fund, we have the word "Trust" engrained in ITI aka The Investment Trust Of India Limited [erstwhile Fortune Financial], and we believe it's best built by staying true to our cause and representing our real selves in real and virtual life. 2.⁠ ⁠Direct Stakeholder Engagement     Social media enables real-time, two-way communication with employees, customers, and partners. This direct interaction helps you gather instant feedback and address concerns promptly. 3.⁠ ⁠Strengthen Your Brand   Sharing thought leadership content positions you as an industry influencer while elevating your company’s profile. It also highlights the genuineness of the message you're trying to communicate. 4.⁠ ⁠Real-Time Market Insights     Participating in social conversations can help you stay informed about industry trends and gain valuable business intelligence. It also acts as a mechanism to listen to brutal critics when needed. Case in point: Ola Electric & Kunal Kamra. 5.⁠ ⁠Inspire Employee Advocacy   When leaders are active on social platforms, it encourages employees to share company content and become brand advocates. 6.⁠ ⁠Expand Your Influence   Social media allows you to share ideas with a wider audience, helping to build your legacy and establish your thought leadership. 7.⁠ ⁠Humanize Your Brand     Authentic social content puts a human face on your company, fostering trust and affinity with your audience. Remember, it's not about being perfect—it's about being consistent and authentic. Share your thoughts, learnings, and experiences; your unique perspective makes your content valuable. Are you leveraging social media to its full potential as a leader? What challenges do you face in creating content? Let's discuss this in the comments! #LeadershipOnSocial #ExecutiveInfluence #DigitalLeadership

Leadership | Get Your Mojo Back Corporate Professionals: Just got retrenched? CXOs: Losing your position because your company just got acquired? Entrepreneurs: Your regular client decided to walk away? Influencers: Potential collaboration has holes in it and you need to walk away from it. Organizations: You had a good run before but market conditions are making it hard to survive. What's on the other side? Corporate Professionals: A better career path maybe? CXOs: A better role maybe? Entrepreneurs: Explore new markets maybe, build a better customer experience, or change strategy maybe? Influencers: Better opportunities maybe? Organizations: Opportunity to step up and build systems that can't get crushed maybe? It doesn't matter what has ended for you. This is creating the space for new beginnings for you. Let go and get ready to receive great stuff! More power to you! If you are a CXO, Corporate Professional, or Entrepreneur, and resonate with this and would love to tune into success in life, career & business, then join the FREE Facebook group for daily inspiration (Link In Bio): https://lnkd.in/d3ffa2J #strategicleadership #namratavishwanath #leaderbydesignhub #theleaderbydesigntalkshow #workingprofessionals #ceo #cxo #entrepreneur #influencer #paid #corporate #organization #coaching #strategy #community #network #people #team #growthmindset #leadershipmindset #influence #success #inspiration #motivation #leadership #management #careergrowth #businessgrowth #leadershipskills #opportunity

The VITAL Approach In today’s digital age, building influence online is crucial for CEOs, founders, and executives. ❗ It’s no longer just about running a business — you need to craft a personal brand that stands out and builds credibility. But how do you do that effectively ❔ 📍 It's not about flashy branding; it's about creating real connections and demonstrating leadership. 👉 Here’s the VITAL approach I use to help executives build influence online. This framework captures the essential steps for developing a strong and engaging personal brand. V – Vision (Share WHAT You Stand For) Influence starts with a strong vision. What do you believe in? What’s your mission? When you lead with a clear and compelling vision, people will be drawn to follow you and support your mission. I – Identity (WHO You Serve) Who is your audience? You can’t build influence without knowing exactly who you’re talking to. Define your audience with clarity: their needs, aspirations, and pain points. T – Trust (WHY They Should Listen to You) Trust is the foundation of influence. What unique experiences or knowledge can you offer? A – Accessibility (HOW You Reach Your Audience) Influence requires visibility. Pick the right platforms and be consistent in showing up. Your presence and accessibility are key to building a lasting relationship with your audience. L – Loyalty (Building Authentic CONNECTIONS) The final step is building loyal relationships. True influence goes beyond visibility; it’s about engagement. Ready to Build Your Influence? Building your influence online doesn’t have to be complicated. At ICH, we help leaders like you develop strategies to elevate your online presence and grow your influence. Reach out today, and let’s get started on your journey to becoming VITAL in your industry! #InfluenceCorporate #InfluenceChange #CEO #Entrepreneurship #Founders