I often talk to people who are resistant to the idea of adding experiences on the expo floor. They don’t want to give up sellable space. I get it. We need to make money. But, the days of expo halls being all about exhibitors are gone. Make the expo hall a vibrant hub of community. ➾ Improve the flow of people throughout the hall + traffic to those areas of the expo hall that are traditionally quiet = happier exhibitors and sponsors. ➾ Provide attendees with opportunities to sit, relax, talk, eat, drink, think, get inspired, inspire = reasons for attendees to stay there longer. ➾ Hubs of community = connection, that true feeling of belonging that they’re looking for, which improves attendee experience, satisfaction scores, and chances that they'll speak highly of the event and come back the following year. = This will all help bring in money, as sponsors and attendees are happier.
Yes, yes, and yes. I love this! Puppies make a great addition to an expo. Just ask Kat Leong. 🐶
Could not agree more!
You got it, girl!
Carmen Chang ❤️
Host of "Return on Wellness" | Wellness Architect | Award Winning Keynote Speaker | 6x Fittest Male #EventProf
8moReally? Like there’s people that ACTUALLY disagree with this??? Because those activations can be sold too…🤔