MARTIN GROVE'S TRACKING BUZZ: Disney/20th Century Studios' "KINGDOM OF THE PLANET OF THE APES" has just hit the tracking and is already a safe bet to find gold in the boxoffice jungle. Its best first choice score is with over-25 men, who are 10 points over norm. Next best demo: over-25 women (four points over norm).
Definite interest scores are also topped by 25+ men (17 points over norm). Under-25 men are next best interested (12 points over norm). Demo that's definitely not interested is (predictably) under-25 women (eight points over norm).
Now playing below -- our ZAMM Cam Preview of KINGDOM where a tyrannical ape builds an empire and a young ape questions all he knows of the past, making choices to define the future for apes -- and humans. Opening in theatres 5/10.
#movies#boxoffice#martingrove#kingdomoftheplanetoftheapes
Just in Comscore, Inc.! #DeadpoolAndWolverine surpasses $1Bn at the global box office, becoming the 31st film from Disney Studios (including 3 Fox films pre-acquisition) and the 11th title in the Marvel Studios Cinematic Universe (including 2 for Sony) to reach this milestone.
• With Pixar Animation Studios' #insideout2 and #deadpoolmovie, The Walt Disney Company now has the top 2 movies of the year and back-to-back $1Bn hits, the only studio ever to release back-to-back $1B films in a given year.
• Disney is home to more than half of all $1Bn+ movies ever released (31 out of 55 - 28 Disney releases plus 3 Fox films pre-acquisition).
• Marvel Studios is responsible for more $1Bn+ films than any studio outside of The Walt Disney Studios itself. Comscore Movies
The Walt Disney Company's Inside Out 2 releases today and the question is, can they recapture the crown in the animation battleground from Illumination?
Initial excitement for #InsideOut2 among kids isn't matching the fervor seen with Minions: The Rise of Gru, and early tracking for #DespicableMe4 suggests a similar trend. Similarly, teen interest and engagement from the 25+ demographic appear lighter than recent Illumination comps. There is however solid Intent across audiences to go to a cinema to see it.
Bad news for those hoping to wait for a Disney+ release - there is a 100-day theatrical window for this one, which will help bolster box office returns. That is, until #DespicableMe4 releases in a few weeks time.
So whilst we expect a strong opening weekend, it remains to be seen if it can hit Minions/Despicable Me numbers.
#InsideOut2#DisneyVsIllumination#BoxOfficeBattle#FilmTrends
Arcane is more than a series—it’s a visual and emotional masterpiece. From its groundbreaking animation to its deeply layered storytelling, it redefines what video game adaptations can achieve. Season 2 left me in tears with its powerful moments and unforgettable finale. Whether you’re a League of Legends fan or just love exceptional storytelling, Arcane is a must-watch.
https://lnkd.in/ef6N5G7x
As a Spark AR and Snap AR enthusiast, I've been advocating for wider AR adoption among Cameroonian brands, seeing the immense potential for engagement. While the technology has shown impressive results globally, its slower adoption across West Africa and the continent is intriguing, especially given our mobile-first markets. The sunset of Instagram's Spark AR Browser is concerning, but I believe the real breakthrough will come with AR glasses, which should democratize the technology and create more compelling use cases. The current hesitation might just be the calm before a major technological shift. #AR#SparkAR#SnapAR#TechAfrica
We created a new gamified lens for Skeleton Crew, now streaming on Disney+
The game is a tour de force of VFX running inside a Snap Inc. AR Lens, god rays, fog haze, color grading, stunning animations, it shows the level of polish and craft that is possible on the Snap #augmentedreality Platform.
thanks to everyone involved in this one at Disney and LucasFilm and of course Stella Kang , Alex Kutulos, James DickAlex NechiforRob J.Rich F.Molly Carter
I'll add the link to play in the comments (see if you can beat me on the leaderboard and _really_ go watch Skeleton Crew now on Disney+)
For Real Life? 🐾 Cheese and Crackers are we excited!
We are finally able to reveal that we are partnering with BBC Studios to bring the animated TV sensation Bluey into the universe of LEGO® play!
Kids can recreate classic Bluey moments from the screen or play out new adventures – there's endless fun to come!
Keep your eyes peeled for more Heeler family news soon! 🎉 → https://lnkd.in/dvuFw9qD#LEGOPlay#Bluey#BBCStudios
Disney’s New Snow White Trailer Disaster? How Strategic Moves Could Save the Film from Total Ruin!
The recent Snow White live-action trailer has garnered a mixed response, with much of the feedback leaning negative. However, there are several strategies that could effectively counter these criticisms. Implementing targeted persuasion campaigns could mitigate the negative impact of the current trailer, which, if left unaddressed, might lead to the film's failure and substantial financial losses for Disney.
First, many viewers are concerned about the film’s deviation from the original story. To mitigate this, emphasizing elements that stay true to the classic could create a sense of continuity and reassure fans. Nostalgia is powerful, so incorporating familiar visuals, music, and iconic lines from the original could position the new version as an extension rather than a replacement of the beloved story.
Casting choices and character portrayals have sparked considerable debate. Leveraging endorsements from respected industry figures could add credibility to these decisions, making them more acceptable to audiences. It’s likely there were valid reasons for these casting choices that fans aren’t fully aware of. By emphasizing the actors' qualities that align with what fans expect and showcasing these attributes in thoughtfully selected scenes that truly capture the characters' essence, concerns could be further alleviated.
The modernization of the story has divided opinion. Demonstrating that a diverse audience appreciates these updates through social proof can help normalize and validate the changes. Additionally, framing the updates as necessary evolutions to keep the story relevant for today’s viewers can make them more acceptable, positioning them as enhancements rather than deviations.
Concerns about visual effects and CGI quality can be addressed by highlighting the meticulous work involved in creating these effects, adding a sense of exclusivity and value. If improvements are made, releasing a new trailer that showcases these refined visuals could shift perceptions, enhancing the overall reception of the film.
Finally, the tone and pacing of the trailer have been criticized for not capturing the original’s magic. A slight adjustment in music and visuals, focusing on scenes that immediately evoke wonder and joy, could foster a stronger emotional connection, rekindling the sense of magic audiences expect from Disney.
Disney needs to regain control of the ongoing social media discussions. By applying these strategies, the Snow White live-action film could effectively counter the current criticisms, making it more attractive to both long-time fans and new audiences.
#snowwhite#disney#marketing#marketingtips#sales#salestips#branding#brand#brands#brandidentity
The magic in Disney’s “Pinocchio” (2022) is real, no strings attached. Take a peek behind-the-scenes into how a classic tale became a classic showcase of realtime storytelling 🎥✨
Two years ago, Disney and Robert Zemeckis came together to embrace Dimension and DNEG 360’s latest virtual production techniques in reimagining the timeless classic. Join Kevin Baillie and Dimension’s Callum Macmillan and Steve Jelley, in celebrating the film’s second anniversary with an exclusive look at the #simulcam sorcery–no lies told here! 🤥
Head here to read more: https://bit.ly/47ctIsZ#virtualproduction#behindthescenes#pinocchio#disney#bts#realtime#LEDVolumes#LEDWall
Never underestimate the power of storytelling! Such great work being done in the service of hospitalized kids.