this one of the most important posts to me that been written by me as usual,,
wish if it were useful for u all.
Are you the manager of an expert (Asian) restaurant whose expertise is specialized in sushi and you do not feel satisfied with the profits, or are you the Executive chef of this restaurant’s kitchen and the results that confirmed by the management are not satisfactory to you despite your complete satisfaction with the work of your team and the efficiency of your kitchen? In fact, there will be a case of this specialized restaurant in the Sushi area of the Middle East, as a result of my experience in this field and my observation of the fall and promises of places, I want to point out that what is meant by the restaurant here is to attract interested customers, but you are in the Middle East, so the nationality of your customers is Arabs, which in my opinion it's one of the most difficult nationalities that you can satisfy in food, and here is the problem that we must know its causes and how to deal with it,
First: The Middle East means that the region will be mostly Muslim, which means that they are keen to eat only halal food, and this is the decisive section between their rejection or acceptance of new food.
Second: From my point of view of the Arab customer, he prefers to get more from what he knows instead of something new that he has seen for the first time or that he rarely sees, and in order to break this rule, you have to market your restaurant in a way that make the customer familiar with his product, makes him feel that he is not far from this product and increase it to attract him to you, you have to prepare food that he knows and expresses his culture in front of foreigners even if it is just a drink, the bottom line here is that you have to attract them to you by a familiar dish known to them and they put their trust in it to try it.
Third: You must introduce them to the ABCs of your product and this of course is done in marketing, but the marketing function targets them to try it, but what need completely for that experience with complete confidence in achieving the attempt to succeed is the quality of the first experience , The bottom line is that the quality of the initial experience is what determines the fate of the facility in front of the customer.
#chef
#asian
#sushi
#work
#kitchen
Amazing, this brings back memories of our campaign with Diane Kruger, exploring her inner sensorial journey over a cup of tea. Such great moments, especially thinking of our trip to Sri Lanka! 🤩❤️ Pascal Lebailly Marie-Pierre A.