Neurons’ Post

👀Goodbye Cookies 👋 By the end of 2024, Firefox, Safari, and Google will have all removed third-party cookies. That’s 85% of the global browser market share! This shift will inevitably shake up advertising. Our latest article explores how to get ready for the post-cookie era and thrive as a better advertiser. You’ll learn about: ✅ Contextual targeting ✅ First-party data collection ✅ Google’s Privacy Sandbox …and more. Learn how to make the most of cookie deprecation! Dive into the article 👇 https://bit.ly/3UTmR1R #cookiedeprecation #advertising #cookie

Don't wait🚦for Google to close the cookie jar! Cookie IDs are only used on a portion of Chrome browsers anyway🤔. Plus targeting IDs limits reach regardless of the presence of cookies 🍪 or any other form of user ID. This forces advertisers to miss out on quality inventory & reach at scale. ⚖️ If you want your ads to be seen by active consumers in real-time with ID-free decision making, targeting, and true privacy compliant solutions, then Inuvo has you covered. Give me a shout ☎️, shoot me a message or email 💬📨 at Christina.smith@inuvo.com to learn more about our cookie-less audience discovery, media delivery, and performance spend analysis solutions via IntentKey AI🤖 Let's sweeten 🍯 your advertising plans and shape the future of advertising, NOW! 📈 #Advertising #IntentKeyAI #PrivacyCompliant #PerformanceAnalysis #Inuvo #SweetSideScale

What do you think about Google's contemplation of phasing out third-party cookies? In an effort to enhance user privacy and address concerns over data tracking, Google is considering phasing out cookies from its platforms. While this move may offer a significant boost to online privacy, it presents both positives and negatives for businesses and advertisers. Stay tuned for our upcoming blog next week, where we'll delve into the pros and cons of phasing out Cookies and introducing contextual targeting. Follow us to stay updated! https://lnkd.in/gvvzRCbA #marketingagency #marketing #google2024 #google

Google Chrome's Cookie-Free Feature Google Chrome's recent announcement to phase out cookies by 2024 marks a significant shift in the digital advertising landscape. With cookies being a fundamental tool for tracking user behavior and targeting ads, this move has raised concerns among advertisers, marketers, and publishers . However, Google aims to address privacy concerns and enhance user control over their data by introducing alternative technologies, such as its Privacy Sandbox initiative. Businesses should adapt their digital marketing strategies accordingly, focusing on first-party data collection, contextual targeting, and innovative approaches to deliver personalized experiences while respecting user privacy preferences. By embracing this change and staying ahead of the curve, businesses can continue to thrive in the evolving digital landscape. #Google, #Chrome, #Cookies , #Privacysandbox, #100xlearners, #Targetingads, #GoogleProducts, #GoogleAds, #DigitalMarketing, #Googleanalytics.

It is the day: App Promotion Summit NYC opened its doors, and we are well represented. Here is how you can interact with Dataseat today: 🤝 Look out for Mark Menery and Michael Linehan to discuss performance advertising without IDs, contextual targeting, and navigating the mobile privacy landscape. 💡 11:30 AM, User Acquisition zone: Join Mark Menery in his workshop "The Winning Methodology Behind Top-Performing AdAttributionKit (SKAN) Campaigns." Look at the freshest real-world SKAN cases and take a deep dive into #AdAttributionKit for advertisers.

🚨 Google has delayed the removal of third-party cookies from Chrome, giving us more time to reassess our advertising strategies. But don't let this delay fool you—preparing for a cookieless future is crucial! 🚀 🔍 Now is the perfect time to strengthen your first-party data collection and explore alternative tracking methods like contextual targeting. 💡 Worried about the costs and complexities of adapting to these changes? BottomLine's solutions simplify the transition, helping you stay ahead and future-proof your advertising efforts. 📞 Contact us today for a personalized assessment and ensure your business is ready for the future: https://lnkd.in/gc-mni-J #DigitalMarketing #CookielessFuture #AdvertisingStrategy #FirstPartyData #ContextualTargeting #FutureProofing

🚀 As we dive into 2024, the digital advertising landscape is undergoing a seismic shift! With Google phasing out third-party cookies in Q1 2024, privacy-centric browsing is now the norm. This means marketers are pivoting to contextual advertising, targeting ads based on the context and users' content choices. Did you know that 75% of ad opportunities across the open web will have no identity attached? (Yahoo, 2023) Interestingly, 4 in 10 brands rate their collection of and access to zero-party data as excellent (Twilio, 2023). This highlights how crucial it is for brands to focus on first-party and zero-party data strategies. And let’s not overlook Amazon's big move! They’re making waves in streaming advertising by introducing ads into Prime Video this year (Insider Intelligence, 2023). What do you think about these changes? How was you planning to adapt your strategies in this cookieless, privacy-driven world? Let's discuss! 💬 #DigitalMarketing #Advertising #Privacy #ContextualAds

Google has already begun phasing out third-party cookies by default for 1% of Chrome users. By the end of 2025, they will cease to exist. 92% of advertisers are concerned about the impact of third-party cookie deprecation. They are fearful because they have relied so heavily on these cookies to gather user data in the past. Fortunately, several alternatives already exist that can deliver similar and even more effective results. By utilizing alternatives like Universal Identifiers and contextual targeting you can ensure that your company is prepared for the future of advertising. #Data #Advertising #GoogleAnalytics

With #Google delaying the phase-out of third party cookies, comes a bit of relief for most advertisers who have been scampering to get clients to acquire first party data (FPD) in order to create highly contextual targeting. Seems like Google is still trying to strengthen its #PrivacySandbox with the aim to balance consumer privacy with effective advertising strategies. On the flip-side, I think it's imperative that this additional time is utilized by brands to continue acquiring FPD by building continuous consumer relationships from owned channels. There's absolutely no substitute to tailor-made communication when it comes to the advertising funnels and omni-channel marketing strategies, hence for brands it's good to continue the FPD acquisition activities and wait and watch while Google works on its Privacy Sandbox. As a brand/ advertiser, what are your views on this? Any strategies that you have implemented in preparation for a cookieless world?

🚀 How Conversion API and Meta Pixel boosts your sales 🛒 Here’s why these tools are game-changers: Accurate Data Collection 📊: The Meta Pixel helps track user actions on your website, like views and purchases, giving you insights into what’s working. Better Ad Targeting 🎯: Conversions API works with the Meta Pixel to send reliable data directly from your website to improve targeting, even if cookies are blocked. This ensures your ads reach the right audience. Enhanced Privacy Compliance 🔒: Conversions API respects customer privacy by giving businesses control over what data is shared, aligning with global privacy regulations. Optimize Ad Spending 💸: By understanding what converts and what doesn’t, you can make smarter ad spending decisions, saving money and boosting returns. . . . . #DigitalMarketing #Metapixel #Conversionapi #Ecommercetips #Marketingstrategy #Onlineadvertising #Socialmediamarketing #facebookads