Nevena Gajdov’s Post

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Strategic partner in branding, marketing, and business development | Supporting businesses in achieving long-term growth

Marketing Common Question #7: AI has changed the way we approach marketing, offering tools that automate tasks, analyze data, and even generate content. But can it replace marketing as a whole? The short answer is no. AI excels at efficiency, but it lacks the intuition, emotional understanding, and strategic depth that humans bring. AI tools can support the process, but they will never truly understand the details of strategy, audience behavior, and what makes a message resonate. Great marketing isn’t just about completing tasks or crafting messages. It’s about creating meaningful connections, solving real problems, and delivering value in ways that truly matter. While AI is a powerful ally, the essence of marketing remains deeply human. And please, please, please: don't just copy/paste. We all see it!

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