New Nutrition Business’ Post

"I think that the government has played a poor role in people’s nutrition,” Beyond Meat founder and CEO Ethan Brown tells Fortune. “I mean, you go into the supermarket and it’s basically an assault on your health. So I don’t think we can wait for the government to do things that will propel this.” The Beyond Meat brand, founded in 2009 and entering the retail market in 2012, had a quick and early success—through big investors including Bill Gates, high-profile partnerships with outlets from Dunkin’ to KFC, and a first day of trading in 2019 that saw its shares soar by 163%. Plant-based eating, it seemed, was finally having an unbreakable mainstream streak of progress. But it would not last long. Read more: https://lnkd.in/gds8ER-8

Wayde's Amazing Facts: 🌱 Beyond Meat: A New Chapter in Growth 🌱 After years of decline, Beyond Meat is making a comeback! By streamlining costs and adjusting prices, they’ve posted their first positive growth in three years. With a focus on premium ingredients and clearer health messaging, Beyond Meat is evolving to meet market demands. The road to lasting success may still have challenges, but it’s a promising step for plant-based foods. Here’s to redefining the future of sustainable eating! 🍔🌍 Check out the full article here: https://lnkd.in/g5EqzVB2 Questions? Email wayde@buyfreshproduceinc.com or text +1 760-815-1035 #BeyondMeat #PlantBased #Growth

Did you know that most packaged food brands hide unhealthy ingredients under misleading labels? The Whole Truth Foods decided to change the game by making honesty their superpower. What they did: Introduced 100% clean labels, listing every single ingredient right on the front—no buzzwords, no hidden sugars. Developed TruthGPT, an AI tool that educates consumers on food myths and nutritional facts. Launched bold content campaigns like “No Half Truths”, turning transparency into a marketing edge. Why it mattered: Tackled widespread distrust in packaged food claims, empowering consumers to make informed health choices. Impact: Achieved a 300% surge in D2C sales over two years. Secured $15 million in Series B funding, fueled by growing consumer loyalty. Transparency isn’t just their value—it’s their competitive advantage. What is your approach to brand building trust with your customers? #Innovation #FoodTransparency #StartupSuccess

Forbidden Foods Explore strategic insights into how Forbidden Foods is adapting to market trends and leveraging recent successes for future growth. Read More https://lnkd.in/gU9BgMvY #ExecutiveInsights, #salesGrowth, #acquisitionStrategy, #leadershipChanges

I love the science behind wellness and it’s implications for the consumer industry. Here The Wall Street Journal looks at the factors that make processed food unhealthy- or healthy - and provides a roadmap for consumers looking to make better decisions in the grocery store. For years, emerging packaged food brands have been moving product offerings in this direction and I believe the trend will continue. https://lnkd.in/epuR5XJ9

PepsiCo strengthens its healthier snack portfolio by acquiring full ownership of #Sabra and #Obela, advancing its commitment to offering nutritious dips and spreads globally. #Innovation #HealthierSnacking CGT - Consumer Goods Technology https://lnkd.in/e_DAeZCk

Great insights from the team at Food Dive as Quorn Foods launch a #meatblend to drive growth with the aiming of helping consumers eat less meat vs meat free. A clear change in messaging starting to come through the #plantbased sector and will be interesting to see how the products resonate with consumers on sensory attributes and value #plantbased #alternativeproteins #customerfocused #altproteins #australianretail #ukretail #privatelabel #groceryretail https://lnkd.in/eg8dN9zF

Brutal honesty time for my CPG folks 🔥 Just because you created a product doesn’t mean it always - needed to be created to fill a gap - was demanded by the market - is a good fit for all grocers - is worth $100m someday Food science programs, R&D labs, and copackers will be happy to take your money to quickly spin up a new supplement, sparkling water, or snack bar with very little input from you. You can have CPG products made by just telling a food scientist “hey I want a new sparkling water” and they’ll ask you questions about flavor, nutrition, etc. And put samples together for you. You don’t have to actually know anything about food science yourself. “Creation” alone doesn’t mean you’re changing the world with anything new or groundbreaking. Find your differentiators and capitalize on those. Just don’t try to convince me your new ketchup flavored popsicle is revolutionary ___________ Want to learn key finance concepts and practices to bring to your organization? Download my free book linked in my bio 📕✌️

Two of our incredible leaders, Brent Gravlee and Jihan Miller, are spotlighted in Food Manufacturing’s article, "Better-for-You Food: A Promising, Yet Challenging Emerging Industry." Brent Gravlee, Chief Revenue Officer, shared insights into the challenges and opportunities in the BFY space. He discussed the importance of staying ahead of consumer trends and how Egglife’s growth strategy prioritizes innovation, such as our proprietary method of replacing flour with protein-rich egg whites. Jihan (Cepeda) Miller, PhD, Vice President of R&D, delved into the rising demand for clean-label products, and explained how Egglife’s products meet consumers’ needs for low-carb and high-protein options without sacrificing taste—a balance that’s no small feat in the competitive food landscape! Curious about the future of better-for-you foods and what it takes to thrive in this fast-evolving industry? Check out the full article below. We’re proud to be at the forefront of this movement and even prouder of our team for leading the charge! 💪

NO IDEA WHY THE SOLUTION IS SO HARD TO SEE. No one eats "beef" because it's a COW; no one eats "pork" because it's a PIG. They're just defined proteins. Lesson #1 -- Think of your protein as "something creative" and then market it. Beyond and Impossible didn't fail because consumers didn't want the chemical-blend that they're made from or their price or even their taste. Lesson #2 -- They failed because they didn't understand how to BRAND-BUILD for the consumer. Meati Foods is the Corporate Name. Like Campbell's, Unilever, Mondelez... when the plant-based proteins launched untested products and the consumers (who paid MUCH more for them) DIDN'T like them... they would NOT repeat on them, and the businesses failed. Fool me once, but you're not going to fool me twice. Think about it... Frito's, Cheeto's, Lay's, Dorito's... they all come from the same CORPORATION. But if I buy Cheeto's and I don't like them, it has ABSOLUTELY no impact on my willingness to try Dorito's or Frito's. Branding provides insulation from product disappointment and reluctance to buy other products in the portfolio. Think of any automotive brand. Think of Apple for heaven's sake. Beyond Chicken Nuggets; Beyond Sausage; Beyond Crumbles, etc. OMG. Point made. And, this is especially true in the "cultivated protein" space. Not sure why... perhaps it's because the folks creating these products aren't really FOOD MARKETERS. They're scientists./jp