Steven Newman’s Post

The other day I met with a founder & CTO who advises and scales early stage companies - with several successful exits under their belts. We talked about “what exactly is Rev Ops” and how if done right - we are a lean / mean strategic investment to drive GTM operations at scale. Many founders are doing exactly this type of work. But when a founder has to focus on sales, or marketing, or pmf, or, or, or….who is taking this lens. So we talked about the purposeful investments in ops and the strategic need for Rev Ops. Driving cross business alignment of gtm operations, tooling, data, and business strategy that fuels the revenue creation engine. Knowing what levers to pull by when, how, and to what outcome. Don’t grow at all costs. Don’t grow inefficiently. Grow sustainably using the levers you already have in your business. #revops #growtherightway

2024: The year revenue operations became about so much more than just numbers. When I stepped into RevOps, I realized our real work isn't tracking metrics—it's unleashing human potential. This year taught me that true operational excellence happens when you invest in your people, not just your processes. Looking ahead to 2025, I'm committed to building revenue enablement strategies that are as dynamic and adaptable as the markets we serve. Our team isn't just about hitting targets—we're about creating sustainable, scalable growth models that empower people. To every revenue professional pushing boundaries: keep challenging the status quo. Our potential isn't defined by our current role, but by our willingness to learn and grow. #RevenueOperations #SalesEnablement #FitnessTech #LeadershipDevelopment #GlobalGrowth #LinkedInRewind #Coauthor #2024wrapped

Reality: Everyone wants processes to go smoothly, but let’s be honest—sometimes it feels like herding cats! 😅 What are the benefits of following a set process, you ask? 🎯 Consistency: Ensures uniformity in outcomes, making it easier to predict, measure, and replicate success. ⏲ Efficiency: Saves time and resources by providing a clear roadmap. 🤺 Accountability: Clarifies roles and responsibilities, making it easier to track progress and identify areas for improvement. 💯 Quality Control: Minimizes compliance risks, reduces errors, and maintains high standards. 😖 Troubleshooting: Without a clear process, pinpointing and resolving issues becomes a challenge. Skipping the process? You risk inefficiency, inconsistency, and a lot of unnecessary cat herding. A well-defined process may sometimes seem restrictive, but it ultimately fosters a more efficient, reliable, and scalable work environment. 🚀 At RevPartners, I strive to build sustainable processes that are truly adopted and aim to improve everything I touch. ✨ #bizops #operationsmaestro #efficiency #herdingcats #100stewardship

Great post from Robert Koehler on his takeaways from the revenue operations council at the Scale Venture Partners GTM Summit. Link in the comments. On his point #1 which is that revops is not glorified sales ops or simply a name change has been a problem for awhile. The last thing I wrote at Gartner was to lay out a vision for RevOps as an operating model. Here is how it was defined: "The RevOps operating model enables organizations to run their business as an interconnected, end-to-end revenue process across GTM functions. The model breaks down organizational silos and allows organizations to operate with greater efficiency and predictability. Data is collected across the entire revenue process and made observable through a trusted, communal source that enables insight-led revenue-impacting decisions." IMO, it's a way you work that is supported by a revops lead or function. Check out Roberts post for his takes

RevOps isn’t just support–it’s a strategic must that either drives growth or slows it down. But, many only address it once friction is already costing you revenue and slowing you down. The best RevOps strategies? Start lean, test in 90-day cycles and prioritize initiatives that align with growth. Only as you scale does internalizing RevOps make sense–and even then, some functions are best outsourced to stay agile. How is your team aligning RevOps with your growth? Learn how to execute RevOps successfully for your business in our latest article - link in the comments. #RevOps #RevenueOperation #BusinessGrowth

You’ve built an amazing product. How do you win over your first enterprise giant? Step into the trenches with Founders who have been in your shoes. They've turned cold leads into million-dollar deals, convinced skeptical CTOs, navigated the maze of corporate bureaucracy and now — they're sharing their playbook. Join us for a session where they dive deeper into their hard-earned lessons: ✨ Stepping back and truly knowing whether what you’ve built is production grade ✨ Then, crafting a GTM strategy ✨ Breaking through the "we're fine with what we have" wall ✨ Making your product feel essential, not just interesting ✨ The art of the long game in a world obsessed with quick wins ✨ Navigating the AI wave without losing your edge Plus many more battle-tested principles and tactics! 42px Media and EchoHer are bringing an evening packed with invaluable insights. 🔗 https://lu.ma/e2sxfsaw

If you are a business leader, I have only 1 question for 🫵 I'm on a mission to gather the most valuable RevOps insights for LinkedIn... 🤔 So, please let me know what's your number 1 challenge or burning question about Revenue Operations (RevOps)? Have you said anything lately, like: ❌ Our sales process isn't working ❌ Our data and tools are a mess ❌ Our Marketing & Sales Teams are not working together 📖 Please share your insights, challenges, or questions in the comments! 🙏 PS: Let's uncover the true potential of RevOps together. It's more than just a trendy term; it's the key to harmonizing your sales, marketing, and customer success teams, driving remarkable revenue growth. Join me on this journey, and let's discover the full power of RevOps for your business. #RevOps #SalesOps #MarketingOps #CustomerSuccess #RevenueGrowth #BusinessStrategy

“RevOps isn’t just about plugging gaps; it’s about creating a unified approach to growth.” How true is this for your team? This was taken from Tyler Hooper’s session at Revenue Operations Summit San Francisco - where he spoke about what it takes to build high-performing RevOps teams. This insight captures a huge challenge we hear in the Revenue Operations Alliance community: Siloed functions that hold back growth instead of driving it forward. For a lot of RevOps teams, the struggle is real - getting sales, marketing, and customer success to work together under one strategy isn’t easy, especially when each team has its own tools, goals, and metrics. Tyler’s take? Don’t just patch up issues as they come. He’s all about a bigger-picture, holistic approach where each team’s efforts boost the others. The result? A more agile, aligned, and revenue-focused organization that’s primed for growth. Here’s one of the slides he shared - the attendees loved it! For all things RevOps, I’d highly recommend giving Tyler Hooper a follow! #revops #revenueoperations #GTM #alignment

The RevOps Mindset: It’s All About Alignment "Imagine a rowing team where every member pulls in a different direction—chaos, right? That’s what happens when sales, marketing, and customer success don’t align. 🤯 Enter RevOps, the framework that aligns: People: Clear roles and responsibilities. Processes: Seamless workflows for the customer journey. Technology: The right tools to connect the dots. Alignment doesn’t just improve collaboration—it drives revenue. Because when teams are in sync, growth becomes inevitable. Who’s leading alignment at your organization? Let’s talk RevOps! 🚀"

One of the perks of being at the helm of a unified RevOps team is having a seat at the boardroom table. It’s where that ‘alignment’ piece really stands out, and becomes so integral. Having that firsthand experience shapes the strategic direction of our organization. RevOps works closely with finance to build the board deck, using metrics and insight data to populate and craft the narratives. It gives us a chance to create alignment, and have context into decisions, making it easier to execute (and effectively.) And to feed this back to the team to operationalize. It helps when you have a world class board who help shape your strategy and thinking 😎 RevOps deserves a seat at the table. Agree? #unifiedops