The transformation of viewer behavior and economic pressures are driving media companies to rethink their strategies. With pay-TV revenues forecasted to drop $15 billion annually by 2027, the push to digital platforms like OTT and FAST is inevitable. But how can broadcasters balance cost, ROI and innovation? Rick Young of LTN explores how advances in automated playout technologies, IP-based workflows and hyper-localized content strategies are helping broadcasters meet digital demand while safeguarding their core linear audiences. Read more: https://nca.st/NeWcD #Broadcasting #StreamingMedia #DigitalTransformation #FASTChannels #OTT #MediaTech #LocalNews #ContentStrategy #BroadcastInnovation #FAST
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Discover how multi-platform delivery and flexible workflows are reshaping the way we watch content. Dive into the insights from Andrew Warman and Lelde Ardava on the future of broadcasting and media. Read more: https://lnkd.in/gz_aRWpe #Streaming #AI #MediaInnovation #ContentDelivery #broadcast #broadcasting
Channel playout: How multi-platform delivery & flexible workflows are evolving to reshape the viewing experience - APB+ News
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Some incredibly perceptive nuggets of insight to be found within this 2024 NAB Show preview piece by NewscastStudio featuring our own Paolo Cuttorelli and other industry leaders on the shifting priorities for media companies today, and the wide spectrum of monetization solutions and strategies applied in response. #nab2024 #streamingmedia #subscriptionmanagement #retention #monetization
NAB Show Preview: Broadcasters look for new monetization strategies https://nca.st/87QTX With linear TV revenue declining and connected TV (CTV) growth yet to yield sustainable profits, media companies seek innovative solutions to maximize their advertising potential across multiple platforms. Featuring insights from Steve Reynolds of Imagine Communications, Allan Nicholson of Harmonic, Paul Davies of Yospace, Paolo Cuttorelli of Evergent Technologies Inc. and Nadia Khan of LTN. #NABShow #NAB #NAB2024 #Broadcasting #BusinessOfTV #Monetization #AVOD #Streaming #FAST
NAB Show Preview: Broadcasters look for new monetization strategies
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The future of entertainment is here, and it’s all about the seamless blending of broadcast and digital platforms. In his latest article, Aditya Pittie, Managing Director of Pittie Group, delves into how this convergence is reshaping content creation, distribution, and consumption. From hybrid viewing experiences that mix traditional TV with on-demand digital features, to omni-channel strategies ensuring content reaches audiences across multiple platforms, the industry is transforming to meet the needs of today’s viewers. With a growing focus on personalized, audience-centric content, the fusion of broadcast and digital is setting new standards for entertainment, offering exciting opportunities and challenges for creators and audiences alike. Read more in this exclusive piece! #EntertainmentEvolution #BroadcastAndDigital #FutureOfContent https://lnkd.in/g-ZjQ5NC Aditya Pittie Pittie Group
The New Wave: How Broadcast is Blending with Digital to Shape the Future of Entertainment
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The world of television and streaming continues to evolve, and one of the most exciting trends in recent years is the rise of #FAST (Free Ad-supported Streaming Television) ⚡ 📺 FAST channels deliver linear TV programming to viewers over the internet at no cost, with revenue generated through advertisements. This model is growing in popularity as audiences seek more affordable and diverse content options. However, FAST channels have traditionally faced several challenges in terms of profitability, technical complexity and reaching mass audiences. 🛰️ By tapping into satellite distribution, these channels can broaden their reach and bring a wide variety of content to audiences who are eager for new programming. 💡 Read our blog post in the link below and find out how satellite can help #FAST channels overcome their challenges and reach new audiences. And if you’re at NAB Show NY this week, stop by booth #737 and talk to the team to find out more. https://lnkd.in/ebF3YKmu
Unlocking the Power of FAST Channels with Satellite: Overcoming Challenges and Reaching New Audiences | Eutelsat
eutelsat.com
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Transform your broadcasting strategy with edge playout technology! 🚀 Our latest blog explores how advanced playout technology revolutionizes content customization, boosting viewer engagement and revenue. Read more now. 👇 https://lnkd.in/eGTsDttm #Broadcasting | #Personalization | #MediaTechnology | #Playout
The Benefit of Playout for Customizing Content at the Edge
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Check out FAST Channel Ad-fill, the free ad-supported streaming service that offers linear programming for a large and diverse audience. Similar to traditional TV channels, FAST channels are delivered over the Internet through various platforms and devices. Learn more about FAST Channel Ad-fill at https://lnkd.in/eYvC7nrv #FAST #streamingservice #ad-supported #linearprogramming
FAST Channel Ad-fill must be 100% for audiences to engage further
rthrgd.com
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In the rapidly changing world of digital broadcasting, content creators and broadcasters are constantly on the lookout for monetization models that work. While YouTube has been a game-changer for individual creators looking to monetize their content, its limitations become apparent when it comes to TV programs and movies. This is due to the fact that YouTube's platform is predominantly focused on user-generated content. To learn more about the differences between YouTube's monetization model and professional CTV platforms, check out this informative article: https://lnkd.in/exxYn9Ca #DigitalBroadcasting #MonetizationModels #YouTubeVsCTV
Monetization Models in Digital Broadcasting: YouTube vs. Professional CTV Platforms
rthrgd.com
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In the rapidly changing world of digital broadcasting, content creators and broadcasters are constantly on the lookout for monetization models that work. While YouTube has been a game-changer for individual creators looking to monetize their content, its limitations become apparent when it comes to TV programs and movies. This is due to the fact that YouTube's platform is predominantly focused on user-generated content. To learn more about the differences between YouTube's monetization model and professional CTV platforms, check out this informative article: https://lnkd.in/exxYn9Ca #DigitalBroadcasting #MonetizationModels #YouTubeVsCTV
Monetization Models in Digital Broadcasting: YouTube vs. Professional CTV Platforms
rthrgd.com
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In the rapidly changing world of digital broadcasting, content creators and broadcasters are constantly on the lookout for monetization models that work. While YouTube has been a game-changer for individual creators looking to monetize their content, its limitations become apparent when it comes to TV programs and movies. This is due to the fact that YouTube's platform is predominantly focused on user-generated content. To learn more about the differences between YouTube's monetization model and professional CTV platforms, check out this informative article: https://lnkd.in/en8ew-c9 #DigitalBroadcasting #MonetizationModels #YouTubeVsCTV
Monetization Models in Digital Broadcasting: YouTube vs. Professional CTV Platforms
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🚀 The digital broadcasting landscape is constantly evolving, and Western European broadcasters are at the forefront of this transformation. 📺 In my latest piece, I dive into how broadcasters are navigating the complexities of balancing their proprietary platforms (BVOD & FAST) with the reach and influence of YouTube. 💡 Key insights include: - YouTube’s dominance in terms of reach, especially among younger audiences - Why broadcasters prioritize their BVOD and FAST platforms for better control and monetization - The good performance of Broadcaster on YouTube with News, Sports and Kids' content - The paradoxical relationship between broadcasters and YouTube — leveraging it for visibility but keeping premium content exclusive to their own platforms If you're interested in the future of broadcasting and digital video strategies, this article is for you! 🔗 Read more here: https://lnkd.in/efg6rXU4 Dataxis #Broadcasting #DigitalMedia #BVOD #FAST #YouTube #OTT #MediaStrategy
European Broadcasters’ balancing strategies between BVOD, FAST, and YouTube
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