NewtonX’s Post

I’m excited to share that NewtonX partnered with Kolsquare | B Corp™ to release a groundbreaking study on Europe’s influencer marketing landscape. Our research uncovered key insights into: - Platform dominance: 89% of campaigns utilize Instagram, while TikTok’s popularity continues to rise, now at 64%. - Influencer selection: 75% of European brands favor micro-influencers for their authenticity and engagement. - Ethical marketing: 77% of Italian marketers now require influencers to sign ethical charters, reflecting a shift toward responsible marketing. If you’re curious about where influencer marketing is headed in Europe, check out the full report for the latest trends, challenges, and insights: https://lnkd.in/e68En6Up