NextAfter’s Post

Giving Tuesday is coming, y'all. Which means year-end fundraising season is about to be in full swing. One question: do you have a plan to communicate with your donors online? I know direct mail plans are fully baked at this point, but there's always time to optimize your online communications. And the sad truth is that 40% of nonprofits don't send as much as a single email to their donors during the year-end season. If you want to see significant revenue come in to your organization before the new year, you have to make a plan to communicate. Don't be part of the 40% that ignores their donors. Thank them for their ongoing support. Share stories of impact with them. And plan to make a clear, unique, and compelling donation ask.

💡 3 Tips to Increase Your Year-End Appeal Donations! As the year-end approaches, it’s time to fine-tune your nonprofit’s strategy to maximize donations. Here are three tips to boost your year-end appeal: 1️⃣ Ask for an Increase Donors who have given in the past are some of your strongest supporters. When reaching out, ask them to increase their gift this year. Highlight how an extra contribution can make an even bigger impact on your programs and the people you serve! 2️⃣ Segment Your Appeals!!! Look at how donors gave last year and tailor your message based on their giving behavior. For example, if a donor gave through a Donor Advised Fund (DAF) last year, remind them how easy it is to do the same again. This personalized approach increases the likelihood of repeat gifts. 3️⃣ Create a Sense of Urgency Encourage donors to act now by emphasizing the time-sensitive nature of your appeal. Whether it's a match campaign or a critical funding gap, communicating urgency drives immediate action. Finish the year strong by engaging donors where it counts! 💥 #YearEndGiving #NonprofitFundraising #IncreaseDonations #FundraisingTips #KritConsulting

Only ONE WEEK until Giving Tuesday! Is your nonprofit ready? Jitasa’s Giving Tuesday tip of the week: Draft your appreciation letter early. Everything should be pretty much in place for your Giving Tuesday campaign at this point. Now, you can turn your attention to your post-campaign steps. One important step will be thanking all of your generous supporters who donated during this national day of giving. In your appreciation letter, consider including the following elements: 🔹 Include acknowledgment letter information (date of the gift, the gift amount, the tax status of the gift, and the type of donation) for tax purposes. 🔹 The fundraising results of your Giving Tuesday campaign. 🔹 The exciting upcoming programs and projects where the fundraising revenue will be used. 🔹 A hearty THANK YOU to all of your generous supporters. Many organizations put in lots of work and effort leading up to Giving Tuesday, but don’t prepare for the post-campaign activities. Make things easier for your future self by preparing post-campaign materials now. For more checklist items both leading up to and for after your Giving Tuesday checklist, download Jitasa’s Giving Tuesday checklist: https://bit.ly/4f3F6u3 Bonus! If you’ve already wrapped up Giving Tuesday, get ahead for your year-end strategy with Jitasa’s Year-End Accounting checklist: https://bit.ly/4fwoFH2 #GivingTuesday #PlanToGive #MakeAnImpact #NonprofitSuccess

Recurring giving is the key to building a stable foundation for your nonprofit's fundraising efforts. By tracking your recurring donation enrollment rate, you can measure the success of your monthly giving program and identify growth opportunities. Recurring donors offer higher retention rates, steady cash flow, and lower administrative costs compared to one-time donors. Their consistent support allows you to plan for the future with confidence. To boost your monthly giving rate: 🤝 Create a branded sustainer program that gives donors a sense of belonging and shared purpose. 🌟 Highlight the benefits of recurring giving to your most loyal supporters and enthusiastic first-time donors. 📣 Showcase your monthly giving program prominently across all your marketing channels and fundraising appeals. Start tracking your enrollment rate today and watch your monthly donor base grow! 

🎉 Only 42 days left until the critical year-end giving period – December 27-31! Did you know? December 31st alone generates nearly 3x more donations than Giving Tuesday, making it the most impactful day for nonprofits. ➡️ But here’s a shocking statistic: According to the NextAfter Benchmarks Report, 40% of charities didn’t send any emails to donors during the year-end season. Don’t leave potential donors waiting! 📧 Email campaigns during year-end giving drive 14% more revenue per donor than at any other time of year. And adding video to your message can boost click-through rates by over 20%! ✨ Here’s how you can maximize this opportunity: 1. Show Your Impact – Help donors see how their contributions create meaningful change. 2. Remind Donors About Tax Benefits – Many give during year-end to maximize deductions. 3. Use Video Storytelling – Connect emotionally and inspire action. Let’s make these last days of the year count! We’re here to help you drive meaningful change!

Eight days until Giving Tuesday emails start hitting your inbox. As a donor, are you ready? Here are a few tips to ensure your contributions have the greatest impact. 1️⃣ Identify what you care about: Get clear on your values, how you want to engage, and what you will prioritize this giving season. It will make saying yes even more worthwhile and meaningful.  2️⃣ Go bigger with smaller nonprofits: There are plenty of nonprofits to choose from, but smaller organizations are often overlooked. Support small local nonprofits that are poised to scale, but might not have the dollars to execute a splashy marketing campaign. 3️⃣ Consider a matching donation: Make your gift a matching donation, doubling the donations of other donors on Giving Tuesday. This helps the nonprofit diversify their support for long-term stability and doubles your impact. A win for you and for the nonprofit. #GivingTuesday #EffectivePhilanthropy

Are you ready to supercharge your school's fundraising efforts? Check out our latest resource, the Donations Page Checklist! This comprehensive guide is designed to help schools and nonprofits develop or improve the impact of their donations page, ensuring it is clear, compelling, and capable of inspiring contributions. What You'll Get: * A detailed checklist covering key elements for creating an effective donations page. * Expert tips and suggestions to enhance your donation page's impact. * Guidance on working with your IT technician or web developer to implement the checklist's recommendations. Don't miss out on this valuable resource! Download the Donations Page Checklist today and start optimizing your school's donation page for maximum impact. #GrantingYourVision #FundraisingExcellence #DonationsPageOptimization

The clock is ticking on your year-end fundraising goals. But it's not too late! Join nonprofit experts Sabrina Walker Hernandez, MPA and Bryan Partee for an urgent, solution-packed workshop: Help, I Need Money Before the End of the Year! In this high-impact emergency session, you'll discover: 🔥5 rapid-fire tactics to boost donations in the next 30 days 🔥Technique for last-minute major gifts 🔥How to craft an irresistible 24-hour fundraising campaign 🔥Digital strategies to turn social media followers into donors - fast! Don't let another day pass without taking action. This workshop is your lifeline to meeting (and exceeding) your year-end goals! Secure My Spot Now: https://lnkd.in/gEX4gdQv As a bonus, all attendees will receive our fundraising plan template. Remember, this isn't just about ending the year strong - it's about setting the stage for a powerful start to 2025. #nonprofit #fundraising

This holiday season, we’re all about helping your nonprofit thrive! Join us as we put a holiday twist on the 12 Days of Christmas, sharing 12 festive and practical year-end fundraising tips tailored for small nonprofits. Day 10 is here, and so is your reminder to keep track of donations! If you are expecting an influx of donations at the end of the calendar year, make sure you have systems in place to record all those gifts, even if in a spreadsheet. Find a way to note the method by which the donor was asked to give (personal conversation, email appeal, letter, etc.) so you can understand next year how to fundraise even better.