Niche in Control’s Post

Join Frank Cowell on a deep dive into the 7 Capabilities Framework for AGENCY GROWTH! Learn how to scale your agency effectively:

Arriving at a crystal-clear, compelling agency positioning statement is hard, in part because of your proximity—emotionally and physically—to the task at hand. It helps to seek objective advice. Should you ask your clients? Sure. Just don’t expect them to provide you with the answer you’re seeking. Here’s why on this Just Ask Jody. https://lnkd.in/eifWpMi #smallagency #agencygrowth #agencynewbusiness #businessdevelopment #newbusinessstrategy

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How honest is your agency? Agency leaders make a lot of assumptions about their clients and prospects, and while many are spot-on, some result in a lack of focus on things that are really important to the people we serve. One of these showed up in our 2024 Agency Edge research, as we compared the extent to which clients value agencies today compared to the levels we saw in our research five years ago. It's the extent to which clients value agencies for providing an unbiased opinion about their marketing. This year, 56% of respondents strongly agreed with the statement "The most valuable part of working with an agency is getting their unbiased opinion about our marketing efforts." In 2019, 42% of respondents strongly agreed. That's a 14 percentage-point increase in five years — a statistically significant increase. You may assume that most prospects and clients believe that, because we sell marketing services, we're obviously going to pooh-pooh any efforts that aren't ours, and that as a result they can't really trust that we're unbiased. It's not true. The majority of clients STRONGLY agree that our unbiased perspective is one of our chief values. Are you hesitant to come out and tell your clients the truth, good or bad, about their efforts, those of their previous marketing agencies, or your own on their behalf? Don't be. It's one of the things they value most in us. Bring it. More on this in this week's Fun with Research video. #agency #agencyedge #research #funwithresearch https://lnkd.in/g2yQMHGk

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