Media Agency co-founder, ex-agency CEO, Founder at Encyclomedia International, Non-Exec Chairman, Media Marketing Compliance, Adtech advisor, commentator, investor, writer, patron of Advertising: Who Cares?
Last week's report from the Association of National Advertisers regarding 'Principal-based' (or Proprietary) media provided great advice for advertisers. That advice primarily concerned advertisers who are using it, some 40% of their sample. But should advertisers allow it? If so, how should you control and limit it? The workshops from Media Marketing Compliance will help answer these questions and for free, so buy now while stocks last!
❓ Are you concerned about the rise of Proprietary/Inventory, and non-disclosed media? 🤔 ❓ Are you confident that your agencies are managing and spending your advertising budgets with full transparency? 🤔 ✅ To answer all your questions about the new #ANA report, we are running free 20-minute workshops for #Marketers and #MarketingProcurement teams to provide you with all the information you need to protect your business. 🛡 ✍ Sign up here: https://lnkd.in/erkzJ-pJ #principalmedia #ANA #mediatransparency #marketingtransparency #mediaandmarketingcompliance
This actionable workshop is the way for brands to learn how to become a better participant in the inventory media business.