At this year’s NRPA Conference, we wanted to do something no one in the Parks and Rec industry had seen before—and we delivered! For our client, Ankored, we deployed a mobile truck ad that circled the venue for 8 hours, driving huge engagement—shoutout to OneScreen.ai for helping with this. This kind of strategy is common in tech, but for Parks and Rec, it was totally new and innovative. Attendees couldn’t resist—it even became a selfie spot! Here’s what we achieved: 📲 Hundreds of QR code scans from people on the street, directing them to the Ankored booth. 🎁 A chance to win a $500 YETI prize package, which brought even more foot traffic. 💡 We set up a 3-minute interactive demo via Navattic, and 69 people took part in it, leading to in-depth conversations. This strategy showed that creativity + digital engagement = massive impact, even in industries where it hasn’t been seen before. Love being able to push the boundaries with clients!
Mobile truck ads for Parks and Rec—what a great way to mix innovation with real-world engagement.
Creative approaches like mobile ads can make a lasting impact, especially in less tech-driven industries.
Nick Bennett, this is awesome! 🙌 I love how you brought something totally fresh to the Parks and Rec space—mobile truck ads and digital engagement are such innovative strategies, and it’s amazing to see how well they worked. You're definitely entering my space of event strategy now! 😄 So much we could chat about—let’s continue this conversation soon!
WHAT THE ?!?!?
I really love bringing "tech typical" tactics to other industries - love that this worked out! People can't resist a selfie situation 😂
Wow! Pushing boundaries in the Parks and Rec industry with innovative strategies is truly inspiring. Creativity and digital engagement are key to success. Nick Bennett
Love this Nick, so creative!
Never thought of doing an interactive demo on a truck before 🤔 this is such a cool idea