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Generic GTM is dead → Go to my featured section to learn how to become a GTM leader 🔥| Co-Founder of TACK | Creating the category of People-first GTM 👥| 13+ Years in B2B Marketing 📈 | Creator & Author

At this year’s NRPA Conference, we wanted to do something no one in the Parks and Rec industry had seen before—and we delivered! For our client, Ankored, we deployed a mobile truck ad that circled the venue for 8 hours, driving huge engagement—shoutout to OneScreen.ai for helping with this. This kind of strategy is common in tech, but for Parks and Rec, it was totally new and innovative. Attendees couldn’t resist—it even became a selfie spot! Here’s what we achieved: 📲 Hundreds of QR code scans from people on the street, directing them to the Ankored booth. 🎁 A chance to win a $500 YETI prize package, which brought even more foot traffic. 💡 We set up a 3-minute interactive demo via Navattic, and 69 people took part in it, leading to in-depth conversations. This strategy showed that creativity + digital engagement = massive impact, even in industries where it hasn’t been seen before. Love being able to push the boundaries with clients!

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Never thought of doing an interactive demo on a truck before 🤔 this is such a cool idea

Paul Viviers

Driving change in the way companies brand 🚀 Sustainable modular branding systems 📈 Need help elevating your Event Branding? ➡️ DM me to chat! Click ☎️ link to book a call.

3mo

Mobile truck ads for Parks and Rec—what a great way to mix innovation with real-world engagement.

Muhammad Ishtiaq Khan

Driving Advanced Analytics & Digital Transformation in Audit & Assurance | Expertise in Continuous Auditing, Fraud Analytics & Automation | xPTCL & Ufone (e& UAE) | Data Science - Agentic AI - Machine Learning - GenAI

3mo

Creative approaches like mobile ads can make a lasting impact, especially in less tech-driven industries.

Crystal Anderson

Marketing Director | Field& Event Marketing | Driving 25% Revenue Growth Through ABM & Strategic Engagement | Delivering High-Impact Experiences with Coffee & Humor

3mo

Nick Bennett, this is awesome! 🙌 I love how you brought something totally fresh to the Parks and Rec space—mobile truck ads and digital engagement are such innovative strategies, and it’s amazing to see how well they worked. You're definitely entering my space of event strategy now! 😄 So much we could chat about—let’s continue this conversation soon!

👋 Ginny Tonkin

Demand Generation and GTM Leader | Revenue Marketing | Integrated Campaigns | Strategic and Tactical | Coach and Mentor

3mo

I really love bringing "tech typical" tactics to other industries - love that this worked out! People can't resist a selfie situation 😂

Wow! Pushing boundaries in the Parks and Rec industry with innovative strategies is truly inspiring. Creativity and digital engagement are key to success. Nick Bennett

🧠 Gargi Potdar

Head of Marketing @ SurePeople | Transforming workplace communication and collaboration with AI-driven tools.

3mo

Love this Nick, so creative!

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