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Sound Matters in Storytelling! Crisp and clear audio is crucial; how your message sounds is key. High-quality audio can make the difference between engaging your donors or getting lost in the noise. Need to elevate your podcast's sound? 📨Message us for the direction that turns up the volume on your cause. We're here to ensure your voice is not only heard but remembered.

Before you invest time and money into YouTube and podcasts, take my Video ROI Assessment. I built it to score creators and businesses across 5 categories: ✅ Strategic Readiness ✅Content Planning & Production ✅ Platform & Audience Understanding ✅ Promotion & Distribution ✅ Analysis & Optimization Takes less than 5 minutes. Totally free. And you’ll walk away with some focal points in each area based on how you score. Start the Video ROI Assessment at MizHQ.com

The IAB just released an informative guide; “Getting Audio & Podcasting on the Media Plan, ” highlighting the opportunities for marketers across the audio space! Amongst the plethora of informative content showcased, this guide reveals: 🚀The opportunity to pair previously siloed audio measurement capabilities with digital marketing tools to optimize cross-channel planning!  🚀Digital Audio accounts for 20% of all 18+ US time spent with digital media, but it only accounted for 3.1% of digital ad revenue in IAB’s most recent Internet Advertising Revenue Report. It is time to close this gap! If you want to learn more about integrating audio into your media plan, boosting campaign performance, and driving stronger consumer connections, check out the full media plan!👇 https://lnkd.in/eNjcSXnY #PodcastAdvertising #DigitalAudio #Podcast #Advertising

Last week, in the UK, 42% of people listened to a podcast 🎧 So we asked our founder Danny Thompson, what this means for audio advertising... "From 2023 to 2024, the UK saw a significant surge in podcast consumption, driven by an increasing demand for on-the-go, high-quality audio content.  Listeners are not only tuning in more frequently but are also engaging with a wider variety of genres. This growth highlights the expanding role of podcasts as a major media format for both content creators and advertisers, reshaping the way audiences consume audio in an increasingly digital landscape” 💥 https://lnkd.in/eUbkenUa

🎤 Quality audio can make or break a podcast. No matter how great your content is, poor audio can lose listeners. I've listened to some that still have the dogs barking, a kiddo interrupting, or email notifications dinging because they were using their computer's ambient microphone. Sometimes that helps add authenticity! But most of the time .... it's just a distraction to the true story. 🎧 Your digital audio workstation (DAW) can really help, even if you're working with a free one like Audacity or GarageBand. Cutting out those distractions will help listeners focus on the story but only IF the timing allows for it. Higher-end DAWs like Adobe Audition can actually take out the noise frequency of some distractions, too. What DAW do you use? I've used all three mentioned in this post. I'd love to talk shop! #PodcastQuality #PodcastManagement #DetailsMatter

Before you invest time and money into YouTube and podcasts, take my Video ROI Assessment. I built it to score creators and businesses across 5 categories: ✅ Strategic Readiness ✅Content Planning & Production ✅ Platform & Audience Understanding ✅ Promotion & Distribution ✅ Analysis & Optimization Takes less than 5 minutes. Totally free. And you’ll walk away with some focal points in each area based on how you score. Start the Video ROI Assessment at mizhq.com

Transcripts make content accessible to a broader audience, including those with hearing impairments, and improve search engine visibility. They also allow for repurposing audio content into different formats, maximizing reach and impact. Ultimately, transcripts are a vital addition to any podcasting process, contributing significantly to the podcast's success and accessibility.

Is live viewership the most important part of a live stream? According to Russel Brunson, the answer is "no". The real value of doing a live show, as Brunson explains in his book Traffic Secrets, lies in post-production. As he explains in his chapter "Conversation Domination", he recommends structuring a live stream with clear distinct segments, where each one is designed to be repurposed into other formats later. Some segments Brunson recommends are: ◦ Monologue: Becomes your next podcast episode. ◦ How-to segment: Perfect for YouTube tutorials. ◦ Interactive Q&A: Short-form clips for Instagram or TikTok. Brunson’s approach reframes the purpose of doing a live stream—not just a way to broadcast a live event, but as a way to generate long-form content designed for editing and repurposing. It’s not just having the highest number of live viewers—it’s about filling a content calendar with authentic, community-driven material that keeps the conversation going well after the stream ends.

Podcasts and radio complement each other!! They combine to create a digital audio advertising mega-advantage! Your radio messages can be more timely, while your podcast message needs to have a more long-term vision. #podcast_advertising #radioadvertising #numedix #marketing