Nick Hughes, CFP®’s Post

📺🏈 The 24-25 NFL Season kicks off tonight in Kansas City, let’s talk about the changing sports media landscape. The NFL's current $111 billion media rights deal could be up for renegotiation as soon as 2029, potentially reshaping the entire sports broadcasting landscape. This looming decision comes amidst a rapidly evolving media world. Streaming platforms are gaining ground, traditional TV is declining, and tech giants are entering the sports arena. By the time the NFL makes its choice, the industry could look drastically different. Industry expert Daniel Cohen cautions: "There's so much you can't predict even two years out, never mind six." Key factors include the fate of the pay TV bundle, streaming profitability, tech giants' deep pockets, and broadcast networks' reach. The NFL's decision between sticking with traditional broadcasters or pivoting to streaming giants won't just impact football - it could redefine sports media as we know it. As we watch this story unfold, one thing is clear: the future of sports broadcasting is anything but certain. What's your take on the future of sports media rights? Share your thoughts below! #SportsMedia #NFLFuture #BroadcastingTrends https://lnkd.in/eDfGx5qf

📺🏈 The 24-25 NFL Season kicks off tonight in Kansas City, let’s talk about the changing sports media landscape. The NFL's current $111 billion media rights deal could be up for renegotiation as soon as 2029, potentially reshaping the entire sports broadcasting landscape. This looming decision comes amidst a rapidly evolving media world. Streaming platforms are gaining ground, traditional TV is declining, and tech giants are entering the sports arena. By the time the NFL makes its choice, the industry could look drastically different. Industry expert Daniel Cohen cautions: "There's so much you can't predict even two years out, never mind six." Key factors include the fate of the pay TV bundle, streaming profitability, tech giants' deep pockets, and broadcast networks' reach. The NFL's decision between sticking with traditional broadcasters or pivoting to streaming giants won't just impact football - it could redefine sports media as we know it. As we watch this story unfold, one thing is clear: the future of sports broadcasting is anything but certain. What's your take on the future of sports media rights? Share your thoughts below! #SportsMedia #NFLFuture #BroadcastingTrends https://lnkd.in/e7DCyTpw

📺🏈 The 24-25 NFL Season kicks off tonight in Kansas City, let’s talk about the changing sports media landscape. The NFL's current $111 billion media rights deal could be up for renegotiation as soon as 2029, potentially reshaping the entire sports broadcasting landscape. This looming decision comes amidst a rapidly evolving media world. Streaming platforms are gaining ground, traditional TV is declining, and tech giants are entering the sports arena. By the time the NFL makes its choice, the industry could look drastically different. Industry expert Daniel Cohen cautions: "There's so much you can't predict even two years out, never mind six." Key factors include the fate of the pay TV bundle, streaming profitability, tech giants' deep pockets, and broadcast networks' reach. The NFL's decision between sticking with traditional broadcasters or pivoting to streaming giants won't just impact football - it could redefine sports media as we know it. As we watch this story unfold, one thing is clear: the future of sports broadcasting is anything but certain. What's your take on the future of sports media rights? Share your thoughts below! #SportsMedia #NFLFuture #BroadcastingTrends https://lnkd.in/eGAE2CXB

📺🏈 The 24-25 NFL Season kicks off tonight in Kansas City, let’s talk about the changing sports media landscape. The NFL's current $111 billion media rights deal could be up for renegotiation as soon as 2029, potentially reshaping the entire sports broadcasting landscape. This looming decision comes amidst a rapidly evolving media world. Streaming platforms are gaining ground, traditional TV is declining, and tech giants are entering the sports arena. By the time the NFL makes its choice, the industry could look drastically different. Industry expert Daniel Cohen cautions: "There's so much you can't predict even two years out, never mind six." Key factors include the fate of the pay TV bundle, streaming profitability, tech giants' deep pockets, and broadcast networks' reach. The NFL's decision between sticking with traditional broadcasters or pivoting to streaming giants won't just impact football - it could redefine sports media as we know it. As we watch this story unfold, one thing is clear: the future of sports broadcasting is anything but certain. What's your take on the future of sports media rights? Share your thoughts below! #SportsMedia #NFLFuture #BroadcastingTrends https://lnkd.in/gwBXVMJn

📺🏈 The Changing Game of Sports Media Rights Can you imagine how different the sports media landscape might look by 2029? The NFL’s massive $111 billion media rights deal is up for renegotiation in a few years, and it could completely reshape how we watch football and other sports. We’re already seeing streaming platforms making big moves, traditional TV facing challenges, and tech giants like Amazon and Apple getting in on the action. By the time the NFL revisits its media deals, the industry could be unrecognizable. As Daniel Cohen, a well-known expert in the field, says: “It’s hard to predict what’ll happen two years from now, let alone six!” That uncertainty is part of what makes this moment so intriguing. Key questions loom: Will the pay TV model survive? Can streaming platforms become profitable enough? And how will the deep-pocketed tech companies change the game? Whatever happens, the NFL’s decision could set the tone for the future of sports broadcasting—and it's bound to have a ripple effect across the entire industry. Will we be watching NFL on a streaming giant in the near future, or will traditional networks still hold their ground? #SportsMedia #NFLFuture #BroadcastingTrends

Many entities -- from #local #TV giants like The E.W. Scripps Company and Gray Media, heads of major #national #networks and even the @NBA and @MLB are eyeing #local #sports #rights as part of their #streaming and/or #broadcast portfolios. Cable crisis could nationalize local sports https://ow.ly/8brI50TqAcb

Amazon is building a sports streaming empire, and this NBA deal is the crown jewel of that strategy (so far). 1️⃣ The NBA's new media rights deal, worth a staggering $76 billion, will start in 2025. Disney's ESPN, NBCUniversal, and Amazon are the major partners. 2️⃣ Traditional linear television is giving way to streaming, and the NBA's new partners have robust streaming platforms, indicating a shift in sports coverage accessibility. 3️⃣ The rejection of Warner Bros Discovery-owned TNT Sports' offer in favor of Amazon's Prime Video may impact the future of popular shows like "Inside the NBA." 4️⃣ The absence of matching rights in the 2025 deal sets a potential precedent for the NBA and other leagues in future negotiations, suggesting changes in the league's relationships with media partners. 5️⃣ The deal signifies a significant and bold step in serving sports fans through streaming, aligning with the evolving media landscape and the increasing preference for streaming services over traditional television.

From The Guardian: What’s even more remarkable than the eye-watering $76bn price tag, is just what the deal tacitly predicts for the future of #sports coverage. Firstly, the National Basketball Association (NBA)’s new partners have notably strong streaming platforms, while still maintaining ties to network television (ABC/ESPN and NBC) and an over-the-air presence. “Our new global #media agreements with The Walt Disney Company, NBCUniversal and Amazon will maximize the reach and accessibility of NBA games for fans in the United States and around the world,” the NBA commissioner, Adam Silver, said in a statement. This reach, it would seem, does not include veteran partner of four decades, the Warner Bros. Discovery-owned TNT Sports Until recently, sports have largely remained the bulwark of traditional, linear #television. But with the media landscape changing at lightning-speed (Insider Intelligence predicts that by the end of 2027, the number of non-#streaming subscribers will be less than 35% of the US consumer population), it’s now effectively about who can deliver the greatest access to streaming. The deal also represents a shrewd and symbiotic business move for Amazon, with streaming platforms increasingly looking to live sports to bolster their subscriber-base – viewers will often sign up to a streaming service to watch a big game and then forget to unsubscribe. Netflix recently scored prized rights to stream a new package of NFL Christmas Day games and is expected to put on the Jake Paul-Mike Tyson boxing card later this year, which could end up being the most-watched boxing event in modern history. YouTube now covers the NFL’s valuable Sunday Ticket games. Apple #TV exclusively streams MLS. Amazon already has deals with the NFL and WNBA. The writing, it seems, is on the wall, and the NBA knows it. Besides, ratings aren’t everything. One key element of the deal is the access to #data. Amazon can scrape details on viewers in a way that traditional broadcasters are unable to match. For example, the traditional TV networks could get a rough idea of who was watching from where: for example, 500,000 people watched a game in New York City. Amazon offers much more. The company’s surveillance – from game broadcasts to Kindles to Ring Doorbells – can create a complete picture of a person. For example, 21-year-olds in New York watch 23 minutes of games featuring Stephen Curry and are more likely to buy Nike than adidas. The NBA can then sell that data to other partners or use it to deliver targeted ads. It replicates the model pursued by the NFL, who moved its Sunday Ticket package from DirectTV to YouTube TV last year, allowing the league to collect more accurate intel on viewers from Google. Amazon will offer the NBA a similar service, and that could form the backbone of any legal argument from the league that WBD’s offer was not a ‘true’ match. WBD can pay the same amount in dollars terms but is unable to offer the data that Amazon can.

In what will be a landmark move in sports media history, the National Basketball Association (NBA) and Amazon Prime Video have the framework of a deal that will make the streaming service one of the main homes for the league’s games. It is expected that Prime Video’s package will include significant regular-season and postseason games, perhaps even some conference finals. ESPN/ABC, also has a framework of a deal with the expectations that an agreement will be completed. ESPN/ABC is expected to keep the NBA Finals on its networks for the duration of its deals. The advancement in the Amazon and ESPN talks leaves incumbent Warner Bros. Discovery, which owns network TNT Sports, to face off with NBC, owned by Comcast, for the likely last package of games. #streaming #nba #amazonprimevideo #espn

✅🖥️ WSJ (4/25): “Interest is high in the league’s next round of packages, which kick in after the 2024-2025 season. Disney, which pays around $1.6B a year for TV rights, and Warner, which pays about $1.2B a year, are in discussions to pay substantial increases under a new pact while airing fewer games than they do now, say people familiar with the conversations. The robust pricing expected in the deals shows how valuable live sports are to traditional media companies at a time when cord-cutting is shrinking overall TV viewership. Many households maintain cable subscriptions because it is the only way to watch their favorite teams’ games. Under their current deals, Disney and Warner carry roughly 165 games combined. Games taken from those incumbents would help the NBA create a new package for a streaming player with nationally televised regular-season games and some playoff contests. The league also could draw on a catalog of locally aired games. Amazon’s Prime Video, which airs NFL games, has been aggressive in pursuing the streaming package and is viewed by league and media executives as the front-runner. YouTube is also in the mix, those executives say. The streaming package would give a tech giant the right to show games in markets around the world.” ⬇️🏀 #livesports #streamingtv #ctvadvertising https://lnkd.in/eYK3qmFY