Nick Panayi’s Post

How Is Cotswolds’ Digital Gin Campaign Revolutionizing Marketing? Discover the Innovative Approach. Daniel Szor & Kate Harrison #CotswoldsGin #DigitalCampaign #GinMarketing #SpiritsIndustry #InnovativeMarketing #BrandEngagement #DigitalInnovation #GinLovers #MarketingTrends #SpiritsNews

Must watch for marketers! Advertising expert Les Binet made this short video on the ingredients of succesful (beer) advertising. Yes, beer between brackets, because the same rules apply to pretty much any mass market product. #Marketing #Branding #BrandManagement #Advertising

An essay I wrote a while ago on marketing, branding and strategy and how to stand out on the competitive market. #advertising #brands #marketing #digital

Craft Beer Success Story: How a Brooklyn Brewery Leverages VMS Hey there, #entrepreneur fam! Today's story is close to home (especially for all my fellow New Yorkers ). We're taking a peek at how a small-batch brewery, Empire State Brews, used a Vertical Marketing System (VMS) to elevate their business! Book a free consultation https://lnkd.in/e7sa7RQ3 The Challenge: Empire State Brews, a Brooklyn-based gem known for their seasonal brews, wanted to expand their reach across New York State. But with limited resources, getting their delicious beers into more hands felt like a hop-stacle (pun intended!) The VMS Solution: They partnered with two key players: NY Craft Distributors: Distribution experts with a strong network across NY bars, restaurants, and retailers. Hop Heaven Farms: A local New York farm supplying top-notch hops. How it Worked: Focus & Expertise: Empire State Brews focused on what they do best – crafting amazing beers! NY Craft Distributors took care of getting their brews into the right places, leveraging their established network. Empire State Brews also sourced some of their hops directly from Hop Heaven Farms, ensuring quality and supporting a local business. Market Expansion: Boom! NY Craft Distributors promoted Empire State Brews alongside other craft beers, taking their delicious offerings beyond Brooklyn. Hop Heaven Farms might even feature them in their marketing, showcasing the use of their local hops. Cost Savings: By partnering with the distributor, Empire State Brews avoided the hefty costs of setting up their own distribution network. Plus, buying hops directly from the farm could be more cost-effective than relying on wholesalers. The Results: Cheers to success! Empire State Brews saw a hoppy increase in sales thanks to wider distribution. NY Craft Distributors gained a strong new brewery to boost their portfolio. Hop Heaven Farms enjoyed a reliable customer and increased brand awareness. This VMS is a prime example of how collaboration can take businesses to the next level. Thinking of implementing a VMS for your own company? Let's chat in the comments! ⬇️ #VMS #CraftBeer #BusinessGrowth #Collaboration #PaulMarketingMaestro #EarnMore #Growth

To address the changes in the distribution scenario, it will help to adopt the Total Marketing approach, where the "P" of "Place" is replaced by the "P" of "Presence".

Thoughts on this Liquid Death spot? This came out a few months ago in partnership with Rebel Moon. It's very on-brand for them - edgy, humourous, and totally ridiculous. I love how this brand is unapologetically taking big swings that so many other brands are too afraid to attempt. I think advertising should be fun, unique, and memorable. This accomplishes all of that and more. https://lnkd.in/gm37WcgS #advertising #creativity #marketing

Conversation Starter: I know many out there really love Liquid Death's approach to extreme marketing tactics, outrageous ideas and in your face tactics. For canned water with an attitude and their evaluation is massive. Not Beer, a Dallas based company recently launched their product in the sparkling water space and I'm curious to see if you like the marketing, the branding and if you would spend $19.99 for an 8-pack of Not Beer... https://lnkd.in/gXuJ6TbJ

You can combine every idea #marketing #advertising #creativeadvertising

Nostalgia works when people are freaking out and there is an economic crisis. What does nostalgia look like for your brand. I do remember this one! #brand #marketing #ROI #advertising

Good case study in marketing and positioning for growth.