Nico Neumann’s Post

Completely agree with this! It’s easy to get caught up in the “shiny” metrics that look great in the short term - high CTRs, low CPMs, and last-click attribution can give a false sense of success. But, as marketers, we have a responsibility to look beyond immediate gratification and prioritize brand health for sustained growth. The real value lies in metrics that focus on long-term impact: incrementality, MMM, premium inventory, and engaging human audiences. These might not always deliver instant results, but they build a stronger, more resilient brand. Making the right choices might not give you an immediate “win,” but there’s no denying the long-term benefits. 💪📈

Getting a holistic measure of brand health can be a challenge—especially when it comes to choosing the most effective KPIs and metrics to guide your strategy and marketing. In our experience, we recommend starting with these 👉 https://hubs.li/Q02S6fxV0 #brandmetrics #brandhealth #brandtracking #brandstrategy

Brand Health Metrics. While a brand is a perceptual entity, with many intangibles, it has a significant correlation with several marketing outcomes. It is imperative to define and track the key metrics for your brand. This should be done annually and becomes an input for your next Annual Brand Plan. You should specifically focus on the 'negative variance'- where the achieved score is below the targeted score. Diagnose the reasons for the negative variance and take corrective actions to fix it. Feel free to add to the list. Put your suggestion in the comments. #marketing #brandmarketing #brandtracking #brandhealth #brandmetrics #brandplan

Getting a holistic measure of brand health can be a challenge—especially when it comes to choosing the most effective KPIs and metrics to guide your strategy and marketing. In our experience, we recommend starting with these 👉 https://hubs.li/Q02x9PT_0 #brandmetrics #brandhealth #brandtracking #brandstrategy

🌡️ This week, we're going to do an overview of Brand Health Tracking. Why? Because by knowing (and measuring) your brand's health, you'll have insight into how well your business will perform, and how well you'll do against the competition. Good brand health tracking will give you insight into.... ➡️ How well people know your brand ➡️ How relevant your brand is ➡️ How your brand is perceived ➡️ When and why people use your brand Stay tuned this week as we go into what measures to use to determine your brand health, how often you should check in on brand health, and what makes for an unhealthy brand. #branding #brandstrategy #brandhealth #mrx #marketresearch

How healthy is your brand? Evaluate its health through a few simple checks. https://lnkd.in/gcX5sbuV

‘Good enough’ isn’t good enough. Not when the market is packed with healthpreneurs all fighting for attention. Your brand? It’s not just a logo or a catchy tagline. It’s the handshake before the handshake. The first impression before you even meet your customer. And here’s the thing: If you’re not standing out, you’re blending in. And blending in is the quickest way to get lost in the noise. You want to bring something unique to the world. So begin by asking yourself: How can you make something unique? What do you want to see that’s not already out there? It’s not just about being good—it’s about offering value. It’s about creating a brand so compelling, so unique, that it leaves an indelible mark on everyone who interacts with it. It’s not about putting out tons of garbage content just to get visitors to your site. Express your passion and truly create the quality of content that makes people want to stick around and stay for more. Because in a saturated health market, value is everything. It’s about being memorable. It’s about being unforgettable. And it’s not about the money, either. It’s about “teaching others how to fish,” providing your clients with all the tools they need to be successful. Ready to make your brand the one that health-conscious consumers can’t ignore? The time to elevate your brand is now. Because in a market this crowded, ‘good enough’ will never be good enough. Are you ready to be more than just another face in the crowd?

Unlock the secrets to a healthier brand! 🚀 Discover essential tips and tools for measuring your brand's health and staying ahead of the competition. Check out our latest blog to learn more: https://lnkd.in/gEgFANNj #BrandHealth #MarketingTips #BusinessGrowth #BrandAwareness #CustomerEngagement #BrandManagement

Are brands scared to ask for help, or are they blinded by the day to day? Because you have a marketing department, does that mean you can't benefit from an outside perspective? You already have a "brand strategy" from years ago, does that mean you never have to circle back to it? My curiosity and experience are wondering if you have seen this in the marketplace. I have experienced that many organizations state, "we're good, we already have a marketing plan and our branding has been completed". However, when you dig deeper, you realize they are replacing marketing "activity" for impact, engagement, and results. Typically their brand perception and awareness is not in alignment with their mission, vision, and focus. In many cases, businesses have lost their way and the reason they began in the first place. I get it. It can be hard to break free from the day to day and see the forest from the trees. Although there seems to be a disconnect. Often times companies are unwilling to admit they need help, while at the same time they are disconnected from their target market, revenue is decreasing, and their brand perception is completely different from how they view themselves. Years go by, then all of the sudden they wonder how they ended up in their current situation. I would think a routine check up from an outside perspective would be a tremendously beneficial practice for all organizations. This would help answer questions like: - What do our customers say we do? What do our employees say we do? Where does the majority of our revenue come from? Does that align with our perceived primary offering/service/product? What are your thoughts? How do you incorporate routine brand health checks into your business? #branding #strategy #whywedowhatwedo #help

I’ve seen firsthand how critical it is to truly know your brand and break down silos to communicate effectively. That’s why we created our Brand Health Assessment at HAVEN Creative. If you aren't sure how healthy your brand is, now you can find out. This tool goes beyond surface-level insights—it’s designed to give you a clear, actionable picture of your brand’s communications. In just a few minutes, you’ll get a personalized report and a sneak peek into HAVEN’s exclusive Comprehensive Brand Growth Model. Knowing where your brand stands is the key to making bold, strategic moves for growth. Take the quick assessment and let me know what you think! 👉 https://hubs.ly/Q02PzGNg0 #BrandHealth #BrandStrategy #HAVENCreative