Nicolas Deppenweiler’s Post

A common myth is that ticketing platforms are major marketing engines that naturally drive significant customer traffic to event organizers. At tessera, we disagree. Industry leaders typically contribute only 3-4% of customers organically. However, what do organizers lose in exchange, particularly through long sign-in and purchasing processes? 💡 Last month, one of our organizers ran an experiment. They put an event on tessera and the biggest ticketing platform in Singapore. They only advertised on tessera. An oversight left the ticket price at $22 on tessera and an unchanged $15 - over 30% cheaper - on the competitor’s site. Despite the significant price difference, only one ticket was sold on the larger platform… 😉 This outcome underscores our philosophy at tessera: we focus on intent-driven UX for both organizers and end-customers rather than relying on a huge discovery engine. People don’t buy tickets as frequently as they order food; the dynamics are different, and so our approach must be as well! 🚀 #EventTech #Ticketing #UserExperience #StartupInsights

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