Nicole Munsey’s Post

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President & Co-Founder at Morning Light Strategy

Consumer research can be a game-changer for your #agetech #innovation and brand positioning by first identifying the key drivers of choice in your category and then uncovering the right positioning focus for your brand to gain a competitive edge and resonate with your target audience. #consumerresearch #brandstrategy #mrx #consumerinsights #consumerresearch #marketingresearch #agingpopulation #seniors #olderadults #activeadults #seniorliving

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Are consumer decisions in your category more motivated by functional needs or emotional needs? Does that mean they seek additive or subtractive #tech solutions? What are the implications for your #AgeTech #innovation and go-to-market strategy? Knowing what the key drivers of choice are in your category and how your #agetech innovation is perceived to deliver on those is one of our 5 Essential Questions to Assess and Optimize your #AgeTech #innovation potential. Click to read more! AgeTech Collaborative™ from AARP AgeTech Atlanta #olderadults #seniors #agingpopulation #seniorliving #activeaging #assistedliving #independentliving #mrx #consumerinsights #marketingresearch #consumerresearch #50plus #thefutureisold #innovationresearch

5 Essential Questions to Assess Your AgeTech Innovation's Potential: Question #2 - How Does my Innovation Deliver on Key Category Drivers?

5 Essential Questions to Assess Your AgeTech Innovation's Potential: Question #2 - How Does my Innovation Deliver on Key Category Drivers?

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