Nidhi Pandey’s Post

Do you have limited resources for marketing? It SUCKS, I know. Don't do this ⬇️ 1. Don't Promise the Moon if you can't do it 2. Don't Post the Same Spam Everyone Else Does 3. Don't Ignore the Sales Script Do this ⬇️ 1. Create Authority-First Content 2. Build a Strong Social Media Presence  3. Generate Inbound Demand with an Entry Offer Most businesses will skip (1), start with (2) and forget (3). - They start with a blank paper and think "let's write" - They publish 'all over the place' and then abandon - Their offer doesn't fit the audience level of trust As a result, they create weak content: - They create commodity content that doesn't stand out. ⟹ 60% of marketers report that content is too generic and fails to engage their target audience effectively (Content Marketing Institute). - They have a 'stop and go' approach. ⟹Companies that publish consistently see 2-3 times higher traffic and better engagement compared to those with sporadic posting schedules (HubSpot). - Their audience thinks, "What are they doing?" due to mixed messages. ⟹ Consistent brand presentation across all platforms can increase revenue by up to 23% (Lucidpress). Most founders and CEOs in this situation abandon after a few weeks. "Content is not a good fit for us, we've tried" "This is not what we have expected" But here's the truth: If you can't launch a full content strategy at scale, start from a minimum viable content strategy (MVCS). Experiment with it. And then expand to a full content ecosystem. MVCS (Minimum Viable Content Strategy) → Experiment → Iterate → Expand Here are three significant benefits of this approach: 1. It offers a clear and structured plan to initiate your efforts. 2. You can systematically enhance your content creation abilities over time. 3. It guarantees a consistent growth in inbound traffic, effectively mitigating the risk of burnout. It's crucial to implement your minimum viable content strategy now to capitalize on these advantages. Tell me in the comments if you have any questions, I'll answer. --- 🔁 REPOST to Save Comment "client", and I will send you how we work to acquire clients. PS. DM me and learn how I can scale your business. Follow me (Filip Sliwa) to finally increase your sales! Inspiration from Pierre Herubel

Ever felt like you’re pouring your heart into marketing, but your message just isn't clicking? Not too long ago, I worked with a business that had a brilliant product but struggled to get it out there. They were trying everything—social media posts, ads, even email blasts—yet the results didn’t match their effort. Why? Because their message was lost in the noise. At Social Script Solutions, we dive deep, listening to your vision and studying your audience's needs. Imagine each of your marketing messages as a laser-focused story, crafted to not just speak but resonate. Your social media, your ads, your website—all working in harmony, designed to engage, convert, and build loyalty. For so many business owners, the pain points feel endless: 🕒 Wasting hours creating content that doesn’t perform 💰 Investing in ads that bring clicks but no conversions 🤔 Unsure how to connect authentically with an audience This is where we step in. Through our Copywriting, Marketing (Ads), and Social Media Marketing subscriptions, we become an extension of your team—handling your brand messaging from start to finish, so every word and every image amplifies your brand’s story. But here’s where it gets interesting: What if you didn’t have to worry about any of this? What if you could leave the strategy, content, and execution to a team that lives and breathes it? 👉 Curious about how Social Script Solutions can transform your marketing from "meh" to magnetic? Let's just say, the best stories are yet to be told... and yours is next.

Humans were made to tell stories. Of course, how we tell that story is important—see our Process page for more on our Story+System+Send℠ methodology. We also never forget that the story is a means to an end: achieving business results. But the question arises: What kind of stories are we actually telling? And what kind of person or organization tells them? Welcome to what we call Redemptive Marketing. We think it’s important to start here because we want to ensure we’re a good fit culturally and relationally, and that our perspective on craftsmanship mirrors yours. What is Redemptive Marketing? Redemptive Marketing is a human- and organic-first approach to marketing that seeks to integrate the best parts of our whole beings—spiritual, emotional, intellectual, physical, and so on. In general, we work toward the guidelines offered in Praxis’ Redemptive Entrepreneurship and Redemptive AI playbooks, among others. In addition to those, we try to think through the following seven principles of what we call redemptive marketing. Organic-first: Word-of-mouth and referral marketing, centered around genuine community interactions, are the most effective. Authentic storytelling, where founders and experts share real, tangible value, drives growth. Our methodologies maximize your organic content efforts. Hopeful, not hyperbolic: We avoid exaggerated claims and fear-based tactics. Instead, we share stories of real people positively impacted by the brand, promoting clarity, respect, and sustainable content. Calm: A stress-free environment fosters creativity and productivity. We prioritize calmness, allowing for effective, focused work. Our async, task-based approach supports this philosophy. Holistic: Component-based design ensures scalability and efficiency. We view brands and communities as interconnected wholes, embracing insights from various disciplines to inform our work. Transparent: Honesty in all practices, including pricing, builds trust. We document everything for clarity and transparency, aligning our marketing messages with reality. Generous: We donate 10% of our gross revenue to the non-profit All Access, guided by principles of economic wisdom and capital stewardship. Sabbath and Shalom: We advocate for rest and reflection, incorporating rhythms of rest to sustain our work and lives, allowing us to serve with grace and peace. Read our philosophy → snapmarket.co/philosophy We want to bring a fresh approach to marketing—not only the content but the process of creation, especially in the age of AI. We want to redeem marketing itself. Join us!

𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐯𝐬 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐖𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐑𝐄𝐀𝐋 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞? I get this question A LOT. " bhai, isn’t content marketing the same as digital marketing?" Let me break it down for you in a simple, no-jargon way: 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 is like renting a fancy billboard on Murree Road. You pay, you promote, and boom – people see your ad (hopefully). It’s a mix of all those cool tools – Facebook ads, Google campaigns, email marketing – basically, anywhere you’re actively paying to reach your audience. Quick results, but as soon as you stop spending, the billboard disappears. Now, 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? That’s like planting a tree in your backyard. You water it, nurture it, and over time, it gives you shade, fruit, and a chill place to relax. It’s all about creating value – blogs, videos, carousels – that educate, entertain, or solve a problem for your audience. It’s slower to show results, but its impact lasts much longer. So, which one’s better? Neither. 𝐁𝐨𝐭𝐡 𝐰𝐨𝐫𝐤 𝐡𝐚𝐧𝐝-𝐢𝐧-𝐡𝐚𝐧𝐝. Think of content marketing as the foundation, and digital marketing as the accelerator. If you want to win online, you need BOTH – smart campaigns powered by valuable content. Samajh aayi baat? Let me know how you see it in the comments! 👇

On today’s live stream, we made a critical decision about the future of Optimist’s marketing. We’re changing our target audience. If you weren’t with us on the stream, today was all about unpacking customer research. We took a deep dive into the Roles, Goals, and Worries of marketers that we interviewed last week. We segmented these buyers into a few key categories. Then, we analyzed their needs against the USPs of our agency. What we found is that we are no longer well aligned with the needs of early-stage tech startups. We can do a much better job of meeting the needs of mid-sized companies that have an established and robust—if not a bit chaotic—content function. This means our entire marketing strategy needs to change. We’re no longer talking primarily to Head of Marketing roles and founders. Instead, we want to focus on talking directly to content leaders. Helping them solve their core problems. That’s where we’ll pick up tomorrow. We’ll dig deep into this specific ICP and look into which channels, content, and topics matter most to them. Excited to jam with you all again on tomorrow’s stream. — Want a copy of the Buyer Persona Template we used to map out our potential ICPs today? 👉 Comment PERSONA and I’ll DM you the link. — Missed today’s live stream and want to see what we worked on? 👉 Watch today’s stream: https://lnkd.in/gqKyaMWG — My name is Tyler. For the last 8 years, I’ve been building and running a content marketing agency called Optimist. We work with awesome marketing teams at companies like ZoomInfo, Superhuman, Semrush, Glide, Stampli, Submittable, DreamHost, and many more. I share ridiculously transparent experiences and observations about content marketing, SEO, and entrepreneurship. This week, I’m building in public. I’m developing a new content marketing strategy to better align with our upcoming repositioning. And you can follow along. I’ll be live streaming + sharing live updates here on LinkedIn and our YouTube channel. Here’s how to watch it unfold: 1️⃣ Follow or connect here on LinkedIn 👋 2️⃣ Subscribe on YouTube — where I’ll be broadcasting live (https://lnkd.in/gW2jdw5g) You’re capable of more than you think. 🚀

Marketing can feel like a maze. There are so many paths to choose from. You create content. You run ads. You try to connect. But sometimes, it feels like you’re just guessing. You wonder, “What do my customers really want?” That’s where polls and surveys come in. They help you gather information straight from the source. You ask questions. You listen to answers. And suddenly, you get a clearer picture. I remember when I first used a survey. I wanted to know what my audience struggled with the most. I sent out a simple poll, asking about their biggest marketing challenges. The responses poured in. People talked about social media, content creation, and finding the right audience. I learned so much in just a few minutes. It showed me that my audience wanted help with specific issues. That was a game-changer for my approach. Instead of guessing, I could provide real solutions. Polls and surveys not only engage your audience, but they also build trust. When you ask for their input, it shows you care. You invite them to be part of the conversation. And that makes them feel valued. So, if you haven’t used polls or surveys yet, now is the time. Ask your audience about their challenges. You might be surprised by what you learn. Remember, it’s all about connection. Start that conversation today. Your audience will appreciate it, and you’ll gain valuable insights. Let’s make marketing less about guessing and more about understanding. 🚀

Marketing can feel like a maze. There are so many paths to choose from. You create content. You run ads. You try to connect. But sometimes, it feels like you’re just guessing. You wonder, “What do my customers really want?” That’s where polls and surveys come in. They help you gather information straight from the source. You ask questions. You listen to answers. And suddenly, you get a clearer picture. I remember when I first used a survey. I wanted to know what my audience struggled with the most. I sent out a simple poll, asking about their biggest marketing challenges. The responses poured in. People talked about social media, content creation, and finding the right audience. I learned so much in just a few minutes. It showed me that my audience wanted help with specific issues. That was a game-changer for my approach. Instead of guessing, I could provide real solutions. Polls and surveys not only engage your audience, but they also build trust. When you ask for their input, it shows you care. You invite them to be part of the conversation. And that makes them feel valued. So, if you haven’t used polls or surveys yet, now is the time. Ask your audience about their challenges. You might be surprised by what you learn. Remember, it’s all about connection. Start that conversation today. Your audience will appreciate it, and you’ll gain valuable insights. Let’s make marketing less about guessing and more about understanding. 🚀

You know what they say- "Do not put all your eggs in one basket!" But this isn’t about eggs. It’s about B2B founders and their obsession of relying on one content type for marketing. This is a mistake that new founders make very often. Which can lead to - Less Conversions - Stagnant Engagement - Narrow Audience Reach So, you need to understand that just creating 100s of blog posts isn’t gonna achieve your marketing goals. You need to diversify your content marketing and include these content types in your plan- 1. Blog Posts Funnel Stage: Top of the funnel (ToFu) Use: Great for attracting new visitors and raising awareness about relevant topics. 2. Guides Funnel Stage: Middle of the funnel (MoFu) Use: Help in deepening understanding of complex subjects and guiding decisions. 3. Case Studies Funnel Stage: Bottom of the funnel (BoFu) Use: Show real results and success stories to help convince prospects to convert. 4. White Papers Funnel Stage: Middle to bottom of the funnel (MoFu to BoFu) Use: Provide detailed analysis and authoritative data to inform and persuade detailed decision-making. 5. Emails Funnel Stage: Across all stages (ToFu, MoFu, BoFu) Use: Keep various audiences informed and engaged, whether they’re just learning about your brand or ready to purchase. 6. Social Media Content Funnel Stage: Top of the funnel (ToFu) Use: Engage a broad audience, increase brand visibility, and drive traffic to other content. This will help you - Improve overall marketing efforts - Cover all stages of the buyer’s journey - And cater to different reader preferences and needs So ask yourself if you’re putting all these content types to their best use. NO? Then go back to the drawing board and plan your content again.

Cringiest Marketing Mistake Companies Make (And How to Fix It) Here’s one I see all the time: Always selling. Every post is pushing for something—“Buy now,” “Click here,” “Schedule a call.” and the popular "Come See Us :)". And while there’s nothing wrong with a good call-to-action, it becomes a problem when every single post feels like a sales pitch. Here’s the kicker: many companies try to disguise it. Cute emojis, trendy hashtags, carefully spaced lines, and a “subtle” CTA at the bottom. But something critical is missing. Your personality. Your brand’s unique voice. When your posts feel generic or overly polished, they blend into the sea of sameness online. They don’t connect. And here’s the harsh truth—if your audience doesn’t feel something when they see your content, they’ll scroll right past it. So, what’s the fix? It’s not about abandoning CTAs or great design—it’s about balance. Here’s how: 1️⃣ Storytelling over Selling: Share your brand’s journey, mission, or the people behind it. For example: • A video of a behind-the-scenes moment. • A post about how you solved a tricky problem for a client. • A story that shows your values in action. Storytelling builds connection, and connection builds trust. 2️⃣ Branded Video Content: Video is one of the most effective ways to humanize your brand. A well-crafted branded video can: • Showcase your team’s personality. • Highlight what makes your product or service different. • Speak directly to your audience’s pain points in a way that resonates. And no, I’m not just talking about a flashy ad. I mean real, authentic content that feels like you. 3️⃣ Educate and Inspire: Not every post needs to sell. Share helpful tips, insights, or inspiration that provides value to your audience. When they see your posts as useful, they’ll naturally want to work with you. The key is to make your audience feel like they’re building a relationship with you, not being marketed to. Have you caught yourself scrolling past posts that lack personality? Feeling the pressure to always sell is a great indicator something in your content strategy is missing. Let me know your thoughts!

🎯 Marketing Isn’t Just Ads and Buzzwords – It’s a Strategy! Ever feel like marketing is a bit like trying to herd cats? 🐱 Here’s how I approach marketing to make sure it actually works—without the chaos. 1. Understand Your Audience 🕵️♂️ Marketing isn’t one-size-fits-all. You wouldn’t sell ice to someone in Antarctica, right? I dive into the data to know exactly who we’re talking to—and what they actually care about. 2. Create Irresistible Content 🎉 Content that informs, entertains, and engages is like a magnet. From clever copy to visuals that pop, I craft content people want to share (yes, even on Mondays). 3. Optimize, Optimize, Optimize 🔄 Marketing is never “set it and forget it.” I keep tweaking ads, posts, and emails to make sure we’re always improving. It’s about progress, not perfection. 4. Leverage the Right Platforms 📱 LinkedIn isn’t TikTok, and TikTok isn’t LinkedIn. I tailor strategies to each platform to maximize reach and engagement. Right message, right place, right people! 5. Measure What Matters 📈 Metrics are my best friend. I track conversions, engagement rates, and ROI to see what’s working and what needs a reboot. After all, if you’re not measuring, are you really marketing? Ready to Level Up Your Marketing? Let’s create a strategy that speaks to your audience and drives real results. Hit me up or share this with someone whose marketing could use a boost! 🚀