NielsenIQ’s Post

Optimizing assortments is arguably the most important thing that can be done to grow categories. Having the right product on the shelf creates efficient planograms that can withstand the modern pressures on the shelf, from retail foot traffic to personal shoppers and curbside delivery. NIQ has the predictive analytics that help you test different scenarios to optimize performance and gives you the data to successfully sell your plans into retailers. Click the link below to download the NIQ Ultimate Guide to Assortment and Merchandising and click through to schedule a demo of Shelf Architect.

2025 Trends: Tariffs, Pricing, and Consumer Shifts You Need to Know 🚨 As tariffs rise and consumers grow more price-sensitive, manufacturers and retailers must act fast. Leverage NielsenIQ’s real-time data to analyze your 2024 performance and prepare for 2025. Ready to stay ahead? Read our guide 👉 https://lnkd.in/eTc6NMFB #ConsumerInsights #ShelfGrowth

People can’t buy your product if they can’t find your product. They can’t find it if it’s not there… but they also can’t find it if they don’t see it or if it’s not on the shelf where they expect it to be. This is particularly true for innovations - new products need to break habits and find a way into shopping carts. Getting distribution ‘right’ can mean different things for different products, for sure, but this is also not just a brick & mortar issue. How far down do you scroll before picking an item to buy? 10 items? 50? 100? Does it change based on what you’re buying? Depending on the site, there could be far more options in stock that never make it to your virtual ‘shelf’ for your consideration. Assortment is huge, and so is stand out and placement.

Having a wide variety of assortment is not going to increase your sales, but having the right optimized assortment will ensure maximizing each category sales. #RetailAnalytics #CategoryManagement #RetailPower

The introduction of unexpected tariffs is set to disrupt the market, possibly leading to lower prices on essentials such as groceries and household items. Although consumers might enjoy reduced costs at first, these tariffs bring up worries about their long-term impact on manufacturers, retailers, and global supply chains. Could these temporary price reductions result in bigger issues for trade and industry stability? And how ready are businesses to adjust to these abrupt changes? Find out more: https://lnkd.in/eHayk9sP #TariffsImpact #GlobalTrade #SupplyChainChallenges #PriceFluctuations #EconomicPolicy #ConsumerGoods #FreightNews #RetailEconomy #LogisticsInsights #TradeUpdates #TariffsAndTrade #SupplyChainNews #EconomicShifts #GlobalLogistics

Tariffs got you rethinking your supply chain? You’re not alone. We’re breaking down the ripple effects and strategies to stay ahead. 

Tariffs and retail prices: What consumers need to know https://buff.ly/3O2woAq #maritime #shipping #supplychain #maritimenetwork

The future of tariffs is uncertain, with the possibility of new tariffs coming soon. The potential impact on US retailers could reach up to $200 billion.   To navigate this challenge, businesses in the retail sector must adopt a holistic and consumer-focused approach in crafting their tariff mitigation strategy.   What levers can retailers prioritize to mitigate the short and long-term impacts of tariffs?   For more insights, subscribe to our Retail Viewpoint newsletter - https://lnkd.in/e_NpGn8C. 

My economist colleague Kayla Bruun has published new tariff research showing that U.S. consumers' support for future tariffs is inversely correlated with current category-level price sensitivity. In a nutshell, the more price levels have risen in recent memory, and the more critical a given product is to everyday household function, the more price sensitivity has risen -- and, consequently, so has consumers' disinclination to support raising #tariffs on those goods. And lower and middle earners -- the latter of whom had the largest net increase in price sensitivity since 2022 -- are even more inclined to resist the idea of adding tariffs to household goods. This is really neat work for corporate decision-makers planning around tariffs expectations for 2025. Check it out here: https://lnkd.in/eTx6Wm44

The argument is tariffs bring about higher consumer prices, which could be true — but only if all other considerations are held constant. That assumes businesses pass along the cost, and supply chains are cemented down. More in the Weekly Market Commentary: https://lnkd.in/g2wT8uKB