Nieman Foundation for Journalism at Harvard’s Post

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227: How to Create the Perfect Marketing Message That Cuts Through The Noise - Cast Polymer Radio https://bit.ly/3YclnTz

Let's get one thing straight - Print will never die, for it is timeless. People are becoming tired of the excessive use of technology in their daily lives. There's never been a better time to reimagine your print offerings. #print #magazines #publishing #LongTailForThought

For magazine readers and magazine-makers, print can offer something enduring and very high quality --in a world of churn churn churn, where content seems to drown, it is a another path --not just an anachronism. IF you have the knowhow, it can be done. https://lnkd.in/eViscrD9

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#enduringpowerofprint #thoughts As we rush to embrace the digital revolution, it is crucial not to overlook the value and relevance of physical newpapers in the South African context. I don’t believe the future of media is a zero sum game between print and digital. Both mediums have their strengths and can coexist, complementing each other in delivering news and information. Together, they cater to a diverse audience with varying preferences and needs - or to different time availability,such as a leisurely weekend read or a fast catch up on the way to a meeting. Therefore, as we navigate the complexities of the digital world, it is vital that we recognise and preserve the unique value that physical newspapers bring to the media ecosystem. They are not relics of the past but vibrant, ever changing material that continues to play a crucial role in informing and educating our society. The shift towards to digital should not come at the expense of print but should be viewed as an expansion of the rich tapestry of media that serves the public interest. As we celebrate digital, let us also honor the enduring power of the printed word and the many highly skilled people who daily create these institutions of learning and entertainment.

all things food, food systems...

With a number of reports showing the popularity of print magazines, it’s clear they remain a solid investment for brands and publishers. The latest PwC Media & Entertainment Outlook 2022-2026 report shows, in fact, that print accounts for around 80% of consumer magazine revenues globally, a figure that’s projected to decline by just 5% by 2026. Discover more in the Two Sides UK article by Sam Upton: https://lnkd.in/dVAh-UeR

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