Nimson International’s Post

The Rise of a ₹31,000 Crore Empire: Manyavar From a small shop in Kolkata to becoming a ₹31,000 crore powerhouse in ethnic wear, Manyavar’s journey is nothing short of legendary. Here’s how Ravi Modi built the empire: 1️⃣ Tapping an Untapped Market: Identified the demand for affordable ethnic wear in India’s ₹1 crore wedding market. 2️⃣ Data-Driven Efficiency: Maintained less than 3% unsold inventory (vs. 20% industry average) and avoided discounts for 20+ years through streamlined supply chains and ERP systems. 3️⃣ Smart Diversification: Catered to all segments with Manyavar & Mohey for ₹5-50 lakh budgets, Manthan for affordable options, and Twamev for luxury wear. 4️⃣ Building a Stand-Out Brand: Established the iconic slogan "Shaadi Matlab Manyavar" and partnered with celebrity ambassadors like Virat Kohli and Anushka Sharma. With 676 stores in 255 cities and a profit margin of 30%+, Manyavar is rewriting the rules of retail while staying debt-free. Your take—how can other brands replicate this success? Let’s discuss! 🔄 Repost if you found it insightful, and Follow Chitra Singla for more business insights. #linkedin #marketing #businessgrowth #casestudy

Next up in our high-street foot traffic series we'll be looking at the daily, weekly, and monthly patterns of foot traffic on Kolkata's top five high streets. Our footfall trends provide invaluable benefits to brands, including: - Ensure your location receives optimal footfall for your product category. - Discover where shoppers are coming from to effectively target your BTL marketing campaigns. - Identify peak hours and busiest days to streamline operations and manage staff rotations efficiently. Stay tuned for more updates on how we deliver this game-changing footfall data or reach out to us at hello@geoiq.io. #FootfallData #KolkataHighStreets #Footfall #aboutGeoIQ #DataDriven #RetailAnalytics #BusinessInsights #MarketTrends #FootfallRetail #FootTrafficData #FootfallAnalysis

Transforming advertising ROI in Jaipur with our screens! Achieve unmatched ROAS with our expertly placed displays. Introducing cost-effective advertising to amplify your brand's impact. Ready to redefine success with us? . . . . #advertising #ROI #Jaipur #screens #ROAS #expert #displays #costeffective #brandimpact #success #branding #ROIboost #businessgrowth #impactfulads #marketingtips #brandawareness

Durga Pujo Pandal Branding is a great way to reach your target audience. Lets connect to give your brand a great visibility during the Pujo

Why Video Marketing is Essential for Kolkata Brands Explore why video marketing is vital for Kolkata brands. Learn how it boosts engagement, brand awareness, and conversion rates. Know more https://lnkd.in/gichaESb #VideoMarketing  #KolkataBrands  #DigitalMarketing  #BrandAwareness  #EngagementStrategies #ContentCreation

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Why Video Marketing is Essential for Kolkata Brands Explore why video marketing is vital for Kolkata brands. Learn how it boosts engagement, brand awareness, and conversion rates. Know more https://lnkd.in/gfmeWg2k #VideoMarketing  #KolkataBrands  #DigitalMarketing  #BrandAwareness  #EngagementStrategies #ContentCreation

We turn clicks into customers. 💻❤️ #LeadGeneration #DigitalStrategy #GameChanger #branding #brand #brandingagency #ConversionOptimization" #digitalmarketing #digitalmedia #digitalmarketingagency #digitalmarketingexpert #digitalmarketingtips #digitalmarketingstrategy #shamini #raipur #shaminidigitalmedia #chhattisgarh

Godrej sold inventory worth 500 crores with the help of this simple marketing trick.💰 👉They knew it was very difficult to sell a land parcel in Mumbai Pune Express Highway, where you barely have any connectivity 👉And Mumbai people being very familiar with the location, it was very difficult to sell at almost 4000 per square foot near Imagica.   👉So they planned to target all the customers from the northern part of India and NRIs working in the Middle East and Gulf nations. 👉As they would never come to see the plot before buying, they will be doing a virtual call and will be closing because of the legacy of Godrej as a brand.😄 👉And following that, they collaborated with all agents with a high commission.💸 👉But the game changer was when the (TIMES OF INDIA BANNER AD)🔥 what they ran on a Sunday with all of India visibly, and this cost them more than 2 crores. 👉And you won't believe that from the very next day, the searches on Godrej Hillview were up by 700%. 👉And in the span of 1 week, they did 1500+ eoi and sold worth above 500 crores in just 2 weeks. ✌️This is now where marketing plays a very important role in expanding the business. 👉Godrej, as we know, has had a very strong💪 brand presence in India for a long time. 👉The Godrej estate business is just a decade old, and they are doing pretty well.📈 P.S. I'm not saying Godrej did anything wrong here; I'm just showing how other developers can utilize marketing as godrej did.😄 #Realestate #marketing #digitalmarketing #Realty #Brand #Godrej

"Good marketing makes the company look smart. Great marketing makes the customer feel smart." - Joe Chernov I am happy to share a glimpse of our brand's latest initiative - a massive hoarding at Nagpur Airport. Why is this significant? 1. Boosting Brand Awareness: With an estimated 1.5 million passengers annually, this strategic placement ensures that our brand is seen by a diverse and dynamic audience, significantly enhancing brand recall. 2. Engaging Consumers at Multiple Touch Points: Airports are a hub of activity where people are either arriving or departing, providing a unique opportunity to engage with potential customers at various stages of their journey. From initial awareness to consideration, and eventually, to decision-making, this high-impact visibility plays a crucial role in nurturing our relationship with consumers. 3. Influencing the Sales Funnel: A) Top of the Funnel (Awareness): The sheer size and prominence of the hoarding capture the attention of passengers as soon as they arrive or before they depart, planting the seed of brand awareness. B) Middle of the Funnel (Consideration): As passengers and visitors see the hoarding repeatedly during drop-offs, pickups, or even while passing by, it reinforces familiarity and trust. C) Bottom of the Funnel (Decision): For frequent travelers and local commuters, this consistent exposure can be the tipping point that influences their purchasing decision. Impact in Numbers: 1.5 million passengers annually 49 flights daily 1000's of daily commuters and visitors, ensuring extensive brand exposure This initiative is a testament to our commitment to staying connected with our customers and making impactful impressions at every touch point. If you have any thoughts or feedback on this initiative, feel free to share in the comments below. Let's discuss how strategic placements like this can drive brand growth and consumer engagement! #MarketingStrategy #BrandAwareness #ConsumerEngagement #SalesFunnel #BijeetKumar #Bijeet