How do you use AI?
I just read this article by Chris Cutino about how every good company needs to leverage AI and tech to be able to compete properly.
I think that’s true. Companies trying to scale do need AI.
But there is a massive difference between using AI as a tool and letting it take over the parts of your business that need a human touch.
A lot of the work our team does with AI and tech happens in the earlier stages of a project.
We start by analyzing data with AI, picking out patterns, and connecting the dots. Then, we use those patterns and the dots we’ve connected to drive the creative process. Our creative process focuses on making authentic human content as a way to stand out. So, we do that by hand (Or at least with a computer) rather than with an LLM.
Then we bring in AI again after we put out content to help us analyze the data we gathered and spot trends that we should stick with and things that we can stop trying.
You do need AI to keep up. But you also need to make sure you aren’t using it as a substitute for what really matters.
Which brings me back to my original question: how do you use AI?
