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🌟 Unlock the Potential of Premiumization Trends in India! 🌟 The latest NielsenIQ report, "Elevating Value – Navigating Premiumisation Trends in India," reveals a striking consumer shift toward premium and luxury products across FMCG and Tech & Durables. 📈 ✅ The Premium+ segment in FMCG is booming, contributing 27% to the market as consumption surges. ✅ The luxury segment is emerging as a game-changer, with products priced over twice the average experiencing rapid growth. ✅ Remarkably, 50% of e-commerce sales now originate from the premium segment! Ready to stay ahead of the curve? Connect with us today for exclusive access to the complete report: - https://lnkd.in/gjTGcT72 Don’t miss out on these essential trends that could shape your business strategy in 2025 and beyond! 💡 Roosevelt D'souza Meghna Mathur Paresh Vengulkar Dheeraj Mukherjee KUNAL SHARMA Ashish Aurora Nisha Khurana Anant J. Sharangpani Pant Kartik Vasudevan Soumya Kanti Chatterjee Shubhada Kalkoti Vijay Udasi Manish Gupta Amit Bali Banupriya Sudhakar Pallavi Suresh

India’s FMCG market is largely dominated by bigger, homegrown brands. However, over the last few years, new-age D2C brands have started becoming consumer favourites, Suneera Tandon reports for Livemint. Consumers are buying more products in the discretionary category, which will in turn contribute to the growth of new-age brands, the report says. In fact, rising online consumer spending is estimated to grow more than two-fold from $140 billion now to $300 billion by 2030, according to a report by the venture capital firm Elevation Capital. What's driving this growth? Rise of e-commerce, greater internet penetration, and lower cost barriers are some of the factors, the report says. Therefore, addressing unique consumer needs, building trust, and creating premium quality products should be the focus of founders building in the segment, the report adds. Source: LiveMint - https://lnkd.in/gWRGgkgm ✍: Divya Pathak 📷: Getty Images #D2CBrands #FMCG

Despite persistent inflation and sluggish demand, several leading FMCG and retail brands are doubling down on their premiumization strategies, reshaping their approach to appeal to discerning customers. According to several industry players, with the current inflationary pressures and tempered demand in urban markets, they are planning to refine the premiumization approach, with more adaptive prices and refined packaging, among others. As the purchasing capacity of Indians is increasing with time, the companies are trying to tap those consumers and sell their premium products. Premiumization is a growth strategy where some category volume is converted to a higher value by persuading consumers to pay more for it. https://lnkd.in/gwDUhfH7 ARCHIES LIMITED | Varun Moolchandani | Ghodawat Consumer | Salloni Siroya Ghodawat | Prabhakar Chaturvedi | Asian News International (ANI) | Thanks Prabhakar for the story | #Inflation | #Premiumisation

I relate to this post about D2C FMCG brands struggling in India. It stresses the need for long-term brand loyalty. Community building through influencer and content marketing is a game-changer, fostering authentic connections that enhance trust and retention. Investing in these relationships is crucial for brands aiming to grow in a competitive market.

➡️ Features of the FMCG industry ⬅️ ❇️.FMCG is one of the most competitive industries. Whether it’s personal durables, food & beverage industry, or household care, rapid and significant changes are occurring in the industry. The FMCG market has experienced healthy growth over the last decade because of adoption of experience retailing along with reflecting consumers desire to enhance their physical shopping experience with a social or leisure experience. 📉The rise of technology and the changing purchasing habits of customers naturally require us to change the way we communicate with them.There for must define the main features of the FMCG industry in order to understand👀 And Subsequntly draw the growth strategies which align with these main features✅ Then implement these strategies correctly.In my prespective which i had have from study and searching There are fivemain features ⏬⏬ ➡️➡️1.Market Research A consumer’s perception of the brand greatly influences the consumer’s purchasing decision. Other factors affecting the purchasing decision are change in lifestyle and income. Better market research provides better insights about customers ➡️➡️2. Marketing Marketing campaigns play a crucial role in the FMCG industry, as most FMCG companies have to reach people and compete with large numbers of players at the same time. Since there are the same merchandise and products offered by different brands, customers have the right to make thousands of choices. that the differences created by marketing and perceived by people are more than the real differences in the market. ➡️➡️3. Technology The basic technology for production in the FMCG sector is readily available and stable at the same time. ➡️➡️4. High Initial Launch Cost While FMCG is a low-capital-intensive industry, a large front-end investment is needed to develop new products, do market research, test and launch new products.Raising awareness among consumers can be a real challenge as merchants often spend so much on ads, free samples and product promotions. ➡️➡️5. Low Capital Intensity Many FMCG product categories do not need a large investment in machinery, plant and other fixed assets. Thus, absence of capacity is not a common problem. Also, cash is the major payment method.✅✅ According to these features we can draw the strategies which contribute in growth sale,

Private Label in India: A booming retail phenomenon - A “private label” product is a retailer’s own brand, sold under the retailer’s own name in its chain of stores. - PL are also known as “house brands”, “store brands”, “in-house brands” or “own brands”. - These brands may or may not be manufactured by the retailer but are almost always sold exclusively only within the retailer’s store chain - Advantages: -Higher margins -Cultivate customer loyalty or customer stickiness -Better assortment -More control over the supply chain -Better shelf availability -Higher negotiation with vendors 𝐌𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐭𝐨 𝐟𝐨𝐥𝐥𝐨𝐰 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐟 𝐅𝐨𝐨𝐝 𝐨𝐧 𝐟𝐨𝐫 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐟𝐨𝐨𝐝 𝐫𝐞𝐭𝐚𝐢𝐥 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬. https://lnkd.in/gNKjx_eN   Madhumita Mohanty | Retailers Association of India (RAI) India India Food Forum | IMAGES Group #BusinessOfFood #CulinaryCommerce #FoodService #FoodGrocery #ECommerce #GroceryRetail #HoReCa #FoodTechnology #Sustainability #Innovation #Supplychain #FoodIndustryNews #FoodBusinessUpdates

If you've ever been to Europe - this wouldn't be a surprise to you. That being said - I do think these decisions are driven by market forces rather than nefarious intentions. Decisions that are creating second-order effects for FMCG cos. Some thoughts: 1. India's annual per capita income is $2,200, while European countries are 10x to 30x higher. Some hard decisions were taken to make products cheaper. 2. The majority of consumers don't care about how much sugar or salt or palm oil is there in their products. They want tasty products at a price they can afford. 3. That being said, you also have the existence of 'India-1', a small cohort with disproportionate purchasing power. It is also very influential in creating brand perception. 4. Most of India-1 grew up as middle class in 80s and 90s - chocolates and ice creams were occasional treats and nobody cared about what was in them. 5. But today, most of India-1 won't mind paying 20-30% extra for a product that's as good as what you get in Europe. But that creates a Catch-22 for FMCG cos. 6. FMCG cos can't improve products and increase prices by 20-30% because that'll drive away the majority of consumers that are price-sensitive. But not making products better means India-1 will eventually switch to 'clean label', premium new-age DTC brands. 7. India-1 moving away from their products will also cause an erosion in brand value, which means that they can't command a premium compared to local brands. 8. Some cos have tried to create two-tiered brands. For eg - PepsiCo has Tropicana (mix of juice and sugar) and Tropicana 100% (pure juice, no added sugar) - the latter being 20% more expensive. I personally don't think this is very effective. My 2 cents is that FMCG cos need to create, incubate or acquire new brands rather than keep reinventing and reinforcing their existing ones. It's easier than ever to start, market and distribute a brand - and enough enterprising people to do it.

SUGAR Cosmetics has shown resilience in FY24, recording a 20% increase in operating revenue at Rs 505.10 crore, up from Rs 420.28 crore last year. The omnichannel beauty brand also reduced losses by 11.3% to Rs 67.58 crore, despite a 15% rise in expenses driven by employee benefits, finance costs, and other overheads. SUGAR’s robust performance, backed by a $50M funding led by L Catterton in 2022, highlights its continued growth across e-commerce, quick commerce, and general trade channels. On the other hand, RENÉE Cosmetics almost doubled its revenue to Rs 191.65 crore from Rs 97.15 crore in FY23, though losses also climbed from Rs 32.66 crore to Rs 61.45 crore. This growth comes after a successful Rs 100 crore Series B round led by Evolvence India and Edelweiss Group in June 2024, valuing the brand at Rs 1,200-1,400 crore. The beauty and personal care market remains highly competitive, with both SUGAR and RENÉE driving innovation and expanding their footprints to meet the growing demand. As they continue to evolve, the focus on scaling and financial health will be key to staying ahead in this dynamic space. Vineeta Singh Kaushik Mukherjee #beautyindustry #sugarcosmetics #reneecosmetics #revenuegrowth #fundingnews #financialresults #personalcare #cosmeticsindustry #omnichannel #startupnews #startupstory

The middle class is taking off ✈️, set to make up 50% of our country’s population by 2030. They’ve evolved from savers to spenders, and we’re totally here for it! 🎉 For CPG brands, it’s time to give your largest consumer base the wings they need to soar! 🛍️💸 From premium products to unforgettable experiences, the middle class is embracing it all. 💎🌟 Curious about how Bizom and other industry bigwigs are making waves? 🌊 Find out more in the full article where Bizom is featured in The Times of India. 📰 Read the full article here: https://lnkd.in/d9gJ-6H2 #Bizom #UpgradetoBizom #Featured #MiddleClassMagic #BizomInsights #ConsumerEvolution #MiddleClassPopulation #FMCGBrands