Thanks Auxano Capital for having the conviction in Us and the Pet Care space Pet Adoption in India has grown tremendously over the last few years & the demographics of Pet Parents has undergone a massive change. Pet Parenting as a lifestyle trait has come a long way; from being associated with affluence in earlier days to being associated with companionship, love, and a 'part of family' mindset of a large number of millennials. Surprisingly, the Indian Pet Food Market is incredibly under penetrated with just 1 in 4 pet owners buying from the commercial pet food market. With over 30 mn pets, this means that more than 20 mn pets are not part of the market. We believe one of the key reasons is the availability of right products to the Indian Pet Parent. PetStrong's products have been developed to address the diverse needs of Indian Pet Parents from a culinary, economic, and consumption standpoint. Our brand philosophy is deeply rooted in science of Pet Nutrition. We have collaborated with Vets, and Nutrition Experts to develop a proprietary Dog Nutrition Calculator that helps Pet Parents understand the dietary needs of their Pets better and plan their diet accordingly We are off to a solid start. Receiving some amazing reviews of our first set of products. More categories / products to be introduced this month. Brijesh Damodaran Karan Gupta
India’s pet care market is projected to reach INR 20,000 crores by 2030, driven by an increasing focus on accessible, nutrition-first products. Founded by Nisheeth Kumar and Kanta Sharma, PetStrong provides end to end nutrition solutions addressing this demand with high protein, culturally aligned products for the growing 30Mn+ pets in India. Auxano’s recent investment in PetStrong will enable them to advance product research, scale manufacturing, and expand their reach across India. With offerings like meal boosters, fresh food and a Dog Nutrition Calculator, PetStrong is empowering pet parents to make informed, choices for better health outcomes. #AuxanoCapital #PetStrong #investment #PetCareInnovation #IndianPetMarket #PortfolioFocus #InvestmentOpportunity #PetNutrition #PetHealth
Super stoked! Congratulations Nisheeth Kumar 🥂
Congrats Nisheeth !!!! All the Best !!!!
APAC Lead | Cloud First Networks | Accenture Technology
3wHow can pet owners like me access ur products / services ? Like to explore