Ever wondered what makes you pick one beer over another? Here, I explain the psychological insight that might just explain your next craft beer choice. You’ll discover why the 'Pratfall Effect' could be influencing your taste and preferences without you even realizing it. It's all about the charm of imperfection and authenticity. Does the 'Pratfall Effect' impact your buying decisions? #consumerbehavior #consumerinsights #packagingdesign #brandperception #consumerbehavior #marketingpsychology #consumerpreferences
Nope, I went for the first one because my eye went to "hazy and juicy", which is the only IPA I will drink!! The second one I could barely see, yuck. So maybe it depends on one's eyesight too ha.
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1yDamn, I did choose that one. It just "felt" better. Love these post. I now know to pick a cake box based on my being right or left handed, and now this. These are great.