National Indigenous Television (NITV)’s Post

Want to get your care home showcased on regional BBC or ITV? One the most important contacts to pitch your stories to is someone from the “planning department” or the news editor at the TV station. These people are responsible for planning the week or month ahead. So cultivate a positive relationship with them! How have you secured positive TV coverage for your care homes?

Want to get your care home showcased on regional BBC or ITV? One the most important contacts to pitch your stories to is someone from the “planning department” or the news editor at the TV station. These people are responsible for planning the week or month ahead. So cultivate a positive relationship with them! How have you secured positive TV coverage for your care homes?

📺 Are TV specials a waste of time or a worthwhile escape? 🤔 Whether it's a captivating documentary or a heartwarming holiday special, sometimes a little TV time is just what we need to unwind and recharge. What's your take? #TVSpecials #DebateTime #TimeWellSpent 🌟🍿

Check out the documentary “Jailbreak: Love on the Run”, produced by Law & Crime, now ranked #2 on Netflix! It was great to work on this project, which conveys an important and gripping story. #Netflix #JailbreakLoveontheRun #LawandCrime

Fascinating series and so topical! These are very real stories and very challenging decisions.

It's Top 5 Time! Let's Talk Top 5 Favorite TV Series! My criteria for this list are - Must be more than 1 season and no sitcoms, that's a whole other discussion. 1. Breaking Bad (best ending to a show ever) 2. Stranger Things (could surpass ^^ depending on it's conclusion) 3. The Walking Dead 4. The Sopranos (I binged this for the 1st time last year and wow!) 5. Better Call Saul What's on your list? #top5 #tv

Keep your eyes out for this absolutely stunning advert putting Welsh farmers front and centre across our screens in 2024. I still LOVE working on this campaign, and showcasing Wales provenance and farming experts. But it's actually a lot more scientific behind the scenes, so I thought I'd share some really interesting considerations when planning and buying TV . 1. TV has the highest weekly saturation point. It's crucial to take into account diminishing return curves per channel for the most effective campaigns. 2. Context matters. High quality, professionally-made video content drives 60% higher ad recall than non-professional content. 3. Live TV viewing is still very much alive and particularly key for events we want to share in together (Olympics, Paralympics, Euro's, Glastonbury) 4. Mood state matters. 89% of shared viewing occasions happen in the living room, compared with 7% in the bedroom, 2% in the kitchen and 3% in another room which according to BARB has a marked increase on ad recall. 5. Eyes and ears do not work independently – memory levels are impacted by total cognitive load. So whilst dual screen viewing may be happening, TV advertising is still actively able to reach those audiences There are so many different ways you can encompass TV into your marketing mix based on your campaign objectives with the ecosystem evolving all the time as we access more data, and innovation in technology. Reference check: Thinkbox have done extensive research with partners in this area so do go to their website for further reading on the above stats. If you are curious about the role of TV in your channel mix, then drop me a DM. Four Agency Worldwide Four Cymru

Something from the most recent #TheBundle episode: 📝 Once poison-pill clauses related to mininum credit ratings or escrow deposits (which #Amazon both did in its agreed-upon contract with the #NBA) are deemed material to a media rights agreement, it might be fair to say that “last match rights” aren’t worth the paper they are written on. On the other hand, rights-owning organization are certainly free to seek and accept such terms if consistent with its legitimate business interests — however onerous they might be. Some purpose for LMR may remain, though, such as market price discovery. 🚨 In related news: S&P Global revises its outlook for Warner Bros. Discovery to negative, from stable, while affirming its ‘BBB’ credit rating — I guess managing the risk of credit/payment default is in the legitimate business interest of the NBA (or any other rights owner). 🏀 From sports business to sports arena: It’s like NBA teams front-load restricted free agency offers to exploit financial restrictions (salary cap) of the incumbent team — making it hard(er) to match exact terms. 🎧 On the Unofficial Partner podcast: “Last matching rights” and “exclusive negotiation periods” clauses are having what COVID was for “force majeure events” — expect less room for interpretation in future high-stake media rights agreements. 📺 Murray Barnett on another poison-pill dimension: the definition of television 👇🏼

It's weekend and some of us are already planning to catch up on our favourite TV show. What's your top 5 TV shows of all time? Let us know in the comments! #tgif #bingewatch #weekend #dsf #developmentproperties #movies #realestateinvesting #realestatetipsandadvice #TGIF

Rapid assessment skills only come from years of experience. From seeing something over and over again, understanding it, and knowing how to intervene, mitigate and solve. It's our time but it's your money. Something to consider when selecting your next partner.