NLogic Canada’s Post

The TV landscape is evolving rapidly! As subscription fatigue sets in, more viewers are turning to free streaming services like FAST channels. 📺 Did you know that FAST (Free-Ad Supported Television) revenue is expected to hit $16.5 billion by 2029? With a unique blend of live and on-demand content, FAST channels are capturing the attention of Canadians, offering advertisers new ways to reach targeted audiences. Curious about the rise of FAST channels and their impact on viewing habits? Dive into our blog post for all the insights! 👉 https://hubs.la/Q02SP4490 #Streaming #Advertising #MediaTrends #AdTech

For marketers looking to reach #GenZ audiences, streaming is a go-to channel. With social media fatigue setting in, the lean-back nature of TV makes it ideal to engage young people. Learn more: https://lnkd.in/ejuK4BMg #Streaming #Advertising #CTV

Virtual sets offer flexibility for streaming TV channels of all sizes. At View TV, we embrace all inputs and effectively monetize audiences to that feed. Notably, when the feed reaches virtual set grade, audience numbers surge, leading to increased engagement on a massive scale. #VirtualSets #StreamingTV #AudienceEngagement

Streaming reached a record high in June, capturing ✨40%✨of all TV viewing time with young audiences driving massive growth across these platforms 📺 It is crucial to tap into this digital-native generation and look at how to captivate and convert in this digital-first world. We can help🚀 #StreamingRevolution #DTCMarketing #DigitalTransformation

📺 Time to take things further... 👍 We agree with everything said in the Campaign Asia-Pacific article on "The 12-minute window to CTV's goldmine". But what if the 12-minute window is now a 29-minute window? ✅ In a StarHub world, they have content across Linear TV, Catch-up TV, VOD and streaming apps. All these things combined create a significant content viewing opportunity. 📺 At Hoppr we've seen that the window is 29-minutes. This is the time that the audience is taking to discover what content to watch and are actively engaged in navigating the TV menu guide. ❓ Should this be viewed as the new programme to be targeted? ✅ We think so and we can help brands deliver campaigns to the audience they want. Guaranteed. 📑 Read the Campaign Asia-Pacific article here: https://lnkd.in/eCdEEXna written by Ramakrishnan Raja #hopprtv #starhub #advertising #tvadvertising #ctv #advancedtv #audienceengagement #campaign

It’s as if Hoppr had written and sponsored this—but with one critical difference. On StarHub we’re seeing an average of 29 minutes spent in the Electronic Program Guide across more than 250,000 Set Top Boxes with insights into over 200 million monthly veiwing minutes —a number that’s growing every day. Network Operators often say, “We own no content.” Our response? “You own the most valuable content in CTV. Every day, you curate a personalised 29-minute program viewed on the biggest screen in the house. It’s consumed as a series of micro-episodes during daily viewing.” Isn’t it time to rethink your CTV go-to-market strategy? Whether you’re a network operator or a CMO, we have an intuitive, user-first platform that delivers exactly what it promises. #hopprtv #starhub #advertising #tvadvertising #ctv #advancedtv #audienceengagement #campaig

Buy the audience not the channel, and serve the right ad at the right time.

“With the rapid increase of #streaming services offering a more diverse array of content at the viewer’s convenience, consumers are increasingly drawn towards customizable, on-demand viewing experiences – and where they go, advertisers will need to follow.” It’s not just streaming that’s changing; the entire landscape of media consumption is transforming. To help bridge the gap between streaming audiences and brands, Connected TV (CTV) #advertising may be the answer. Melissa Palermo, Client Strategy Assistant, explores this opportunity in her blog ‘Cable Cutting: What is Connected TV and Why Should You Use It?’. Read it here 👇 https://lnkd.in/eb-ySGYd  #DigitalMarketing #PerformanceMarketing

69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their audience. StackAdapt's latest blog breaks down the key stats fueling this shift and explains why marketers are increasing their CTV spend.