No44’s Post

Brand marketing magic happens when branding campaigns are delightfully on point and harmoniously aligned with brand purpose and mission, and in this case this includes the thoughtful selection of their brand ambassador. (Surprisingly, some brands botch this important component and choose poorly based on trends rather than alignment ☹️) I ❤️ every bit of this branding campaign and partnership.

I can't overstate how ingenious the Paris Opening Ceremonies were in terms of reimagining the games for the next generation, updated to reflect how we consume media in 2024. I cite this example from Louis Vuitton (5 million YouTube followers), which was one of many pre-recorded segments stitched throughout the broadcast. This entertaining clip has now been repurposed online as part of the marketing for the luxury goods brand. I also saw that Lady Gaga has taken her segment and posted it to her social channels (24 million YouTube followers alone). And remember, we're on Day 4, and people are still watching and rewatching portions of the Opening Ceremonies. That's unheard of in comparison to past games. https://lnkd.in/grU-EvCn The genius of the Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 Opening Ceremonies is they created a show that has been easy to breakdown into clips that appeal to distinctively diverse audiences, but all collectively sharing in the same event. Good job! More things for the organizers of LA28 Olympic & Paralympic Games to run with. #IOC #Olympics #Paris2024 #ParisOlympics #marketing #brandmanagement #businesstrategy #marketingstrategy #brandstrategy

🗼Paris 2024: Strategic Collaborations that Turn Ordinary into Extraordinary Knowing how to elevate a brand is a superpower. 💪 Paris 2024 turned sponsorships into strategic partnerships, and brands like LVMH went beyond just logos. 🏅Louis Vuitton even designed the Olympic medals. This luxurious touch elevated the Olympics, positioning it as not just a sports event but a premium experience. ✨ Discover how LVMH played its role. 💡 Takeaway: --> 🔝Choose partners who elevate your brand. Focus on strategic collaborations: --> 💼 Look for partners who align with your brand values. --> 💎Ensure these partnerships add immense value. Elevate your brand's prestige through these collaborations. 🚀 Just think: a brand won't stand out if its partnerships don't add value. It just won't work. 🚫 🤔 Have your partnerships elevated your brand? If not, what was missing? Comment to share your experience👇 🎥 https://lnkd.in/d3XQc4VH #Paris2024 #LuxuryBranding #LVMH #StrategicPartnerships #BrandStrategy #OlympicBranding #PremiumExperience #Olympics2024 2024 Olympics

Notice anything unusual in this photograph? Look at it carefully🔍 In the track and field world where most athletes wear branded kits which are often very colourful, here's a Bandit-sponsored athlete wearing a fully-black kit! This is a photograph from the US Olympic trials where a very young running brand, Bandit stands out from the other hotshots, the likes of Nike, NB & Adidas by sponsoring athletes who eventually wear Bandit's unbranded kit on the track. This is a part of Bandit's unsponsored project where they support young athletes and athletes who do not have a major sponsorship deal with any big conventional brands. 🏃 Not very sure about what the contract and sponsorship deal look like for the athletes, but this is definitely a fresh take from a young brand trying to get the maximum number of eyeballs! 👁️ Edit - Found a video where Bandit's Head of Experiences, Tim Rossi talk about the project in detail - https://lnkd.in/g-hrGi3R #running #sponsorships #sportsmarketing #olympics

What do Adidas, Bella Hadid, some sneakers have in common with the Olympics and Paralympics? In the wake of the Adidas-Bella Hadid-SL72 sneaker fiasco (for an overview, check out this piece: https://lnkd.in/eWD7cCPn) and with the imminent arrival of the Olympics and Paralympics, I think we are going to be seeing a summer of activist athletes; athletes using their platforms to advocate for various causes. Think of Tommie Smith and John Carlos doing the Black Power salute at the Mexico Olympics 1968. Add a dose of modern marketing a la Nike leaning into Colin Kaepernick's message. Combine this with the ongoing war in Ukraine and in Gaza and you’ve got a pretty explosive cocktail for activism this summer. And where there's multi-million-pound sponsorship deals and political messaging, there's a recipe for litigation. Call me cynical, but I do think this summer we will be seeing some sports stars get into hot water with their sponsors over their activism (think of the number of sponsors who shied away from Colin Kaepernick). This, in my opinion, will likely translate into an uptick in contractual breach disputes between sponsors, National Olympic and Paralympic Committees and activist athletes. For a lateral example, consider (way back in 2018) how the US Postal Service sued (and successfully settled with) Lance Armstrong, arguing that his admitted use of performance enhancing drugs violated terms of the USPS sponsorship deal with the team that Lance was riding for in the various Tours de France he won (when he admittedly was using the PEDs). (For the settlement, see this: https://lnkd.in/eupbqrRu)

📌 The Best Ads from the Paris 2024 Olympics ➡ Nike: Concept created by Alessio Pontolillo and Alessandro Colonna ➡ Snoop Dogg: Featured in the women's artistic gymnastics qualifiers, by Arturo Holmes ➡ Mercedes Benz: Original photo of Simone in Rio 2016 edited and conceptualized by Zed Anwar. Unofficial brand creative. ➡ Gabriel Medina: Brazilian fans suggested that Tilibra, one of Brazil’s most popular notebook brands, use Medina’s image on their product covers. ➡ Giorgia Villa: A dairy product sponsorship made public in 2021 went viral after the gymnast won a silver medal in Paris 2024. ➡ Zhou Yaqin: The gymnast’s reaction to seeing Italians Alice D'Amato and Manila Esposito posing on the podium biting their medals has become one of the most viral images of Paris 2024. ➡ NotCo: Read their opinions. ➡ Steph Curry: When the finish was getting complicated, Steph Curry said, "Let’s go to sleep." ➡ Prime: The Olympic Committee sued Logan Paul’s Prime for copyright infringement. What do you think? ➡ Rebeca Andrade: "Rebeca is very good," Simone Biles. Her unique makeup style quickly became a trend on the popular Chinese platform with the words (Rebeca Andrade Eyeliner). ✍️ Let's discuss: Who do you think deserves gold, silver, and bronze for creativity at Paris 2024? ♻️ If you found this useful, pass the ball and share to help other industry professionals grow.

🏅Inspired by the Paris 2024 Olympics & Paralympic games? 🤔 Wondering what sport has to do with beauty? Parisian and NielsenIQ beauty expert Natacha C. explains the role the beauty industry has to play sports. Download NIQ's latest FREE report for the full story on Athletic Beauty, covering: 🏃♀️How beauty consumers are becoming increasingly active in their day-to-day lives. 🤺 A beauty roundup of the Paris 2024 Olympic and Paralympic games. 💡Athlete ambassadors and athlete brand founders in #beauty. 📺 Why sporting events offer such lucrative marketing opportunities for beauty. 💄What active consumers are looking for in beauty and personal care products. https://lnkd.in/egZvhCiQ #beauty #athleticbeauty #beautyambassadors

In recognition of #WorldDownSyndromeDay, we’re nodding to “Runner 321”, a movement led by adidas and FCB Canada calling for more representation of neurodivergent athletes in mainstream sports. In 2022, adidas released an inspirational video featuring Chris Nikic, the first person with Down syndrome to complete the Iron Man. The spot asked every marathon to hold bib #321 (representing Trisomy 21, the Down syndrome identifier), for a neurodivergent athlete. The marathons answered the call: Within one week of the campaign launching, the Boston Marathon included Runner 321. In a year, six majors and hundreds of races across the world did too, putting a generation of Down syndrome runners in the spotlight to inspire others. Let’s make room for Runner 321 in every race. #Runner321

🚀 Spotlight on Rising Star Lamine Yamal! As a right winger for FC Barcelona, Lamine Yamal is known for his incredible speed and agility. But did you know that the cleats he chooses play a crucial role in his performance? From 2022 to 2024, Lamine donned various pairs of cleats that elevated his game on the field. Are you curious about what cleats he wears and how they enhance his skills? Discover the details in my latest article! https://lnkd.in/d63Vutwb

With the Olympics and recent Paralympics- I wanted to create an ad for Adidas. Except... I realized... I could never see myself wearing Adidas. I have Rheumatoid Arthritis, an invisible disability that causes pain in all of my joints. It stopped me from seeing myself as athletic in any way. Afterall, in all the media around me, I never saw a glimpse or heard a whisper of people with arthritis being athletes. That was the passion behind the project. Because the more I dug, the more I discovered there were literally NO commercials about invisible disabilities. There are millions of us who struggle with these very intense realities that go unnoticed. Or worse- you can feel cornered and questioned. Enter- Kadeena Cox, Paralympic champion with endless interviews we could draw inspiration from. People tore her down and accused her of faking her diagnosis- which caused her to fight even harder. Listening to her... I could suddenly envision myself an athlete too. I also just love this project because it was the first time I bought myself a camera and tried cinematography. It was just me and Taylor Kemp - my incredible creative partner- running around with a camera, a few lights, and a ball of yarn. My joints were on fire at the end of that long, scrappy film day; which, honestly was a very powerful experience. I could literally feel the weight of what we had created deep within my bones. #paralympics #byuadlab #advertising #invisibledisability #adidas