Nonspace®’s Post

Incredible day today! MAD//FEST LONDON you never fail to deliver! My key takeaways today were - 'The most successful brands pivot around being customer obsessed' 'Use data to fuel the most impactful creative' 'Be human centric' 'Shift from BIG idea led to immersive engagement' 'Break the mould and challenge convention' 'Brands don't have to have a huge budget; targeting and engaging with your customers effectively by understanding what they want and why is the best strategy'. Thoughts/quotes of the day = "After 4 years, we finally meet!" / "Next campaign, we could use drones?!" / "New model launch using a sustainable blimp? AR may be a good starting point!?" #marketing #data #brand #immerse #engage #targeting #madfest #customerengagement #breakthemould #challengeconvention #customercentric #creative #customerobsessed

The High Court of England and Wales has ruled there was no infringement in a case between rowing machine manufacturers, marking a significant UK copyright decision. Delivered on November 11, the ruling addresses the copyright protection of 3D-functional designs, with broad implications for sectors like furniture and fashion. Read more on the ruling here: https://ow.ly/UIlG50U4wyG #CopyrightLaw #DesignProtection #FashionLaw

It's definitely a case of doing what's right for YOU when it comes to behaviour change, but I like to set SMART goals over resolutions. Listen in to @bbcshropshire https://lnkd.in/eb23WpKh (20 mins in) - my own goal (3-4hrs spread over 3 days having never been on a board before) since swapping skis for a snowboard on new year's day was to get down a baby slope unaided on my heels (specific, measurable, achievable, realistic (for me - VERY slow learner for anything physical) and timely...and I did that!!) 👍 #goalsetting #behaviourchange #skiing #snowboarding #learner #nevertooold

Many interesting companies at the #MKK - but probably #Circus being the most thrilling one: Bringing #robotics to the world of #hospitality like #canteens in #universities, #hospitals, large companies. With a product ready to deliver (see picture: robot & Niko in the comments) and already massive order books. There`s a good chance, that Nikolas Bullwinkel and Fabian Becker will change a whole industry. The industry with the highest degree of "under-automation" of all industries right now.

UTS London by Builder.ai was such a blast! Sold out crowds at the Copper Box Arena for 3 days, a boiling atmosphere, and an amazing level of tennis, embodied by the thrilling final between Alex de Minaur and Holger Rune. The UTS Tour Grand Final was truly tennis like never before!   Now that our season is over, it’s time to take a step back to reflect on the incredible journey 2024 has been, developing UTS Tour according to the disruptive vision of our founder Patrick Mouratoglou.   Here are 4 takeaways from 2024: 1) The crowds love UTS Tour because it feels right as a spectator. You shouldn’t be afraid to talk, move or cheer when you attend a sports event. UTS gives you the freedom to enjoy tennis matches in the stadium the way you like. London fans quickly understood it: when the packed arena started chanting mid-point like in a football stadium, we hit a new all-time high in terms of atmosphere. Goosebumps on my end! 2) The players love our format, and we can propose super appealing rosters to fans and viewers. We were proud to have more than half of the top 20 on UTS Tour this past year. And were equally thrilled to have fan favorites on the roster like Kyrgios, Monfils, Bublik or Shapovalov. So much variety in characters and playing styles, such a thrill to watch and follow! 3) The intensity and seriousness of UTS Tour is now clearly recognized. Thanks to our rules, we suppressed the moments of downtime of “normal tennis” and we play 70% more points per hour than on the traditional tour. The rhythm is fast and furious, and you just need to look at the players trying to catch their breath after each rally to see that they are giving it all on the court. The UTS format is demanding for the players, and they have to fight like crazy if they want to be winning at it. 4) Innovation is our DNA. Modernizing tennis and making it relevant to new fans is our motto. Timed quarters, no let, one serve only, VAR, …Each UTS event we try to add new features of modernity, our satisfaction surveys show that fans love it, and we will keep doing so in the future!   I would like to thank warmly all stakeholders who made the 2024 season possible, and especially our global partners Builder.ai, ZENITH Watches and Finseta who bring so much to our events - amazing to build this together.   Now we start preparing for 2025 with two amazing locations already announced! Our first ever event in Latin America will take place in vibrant Guadalajara in February. And we will continue with an iconic French venue in April : the 12 000 seater colisseum of Nîmes, a 1st century gladiator arena that fits so well UTS Tour, where a sold out crowd will see our star players battle on a temporary clay court. Can’t wait to see you at UTS Guadalajara and at BASTIDE LE CONFORT MEDICAL UTS Nîmes with Patrick Mouratoglou and all the UTS Tour teams!   Below a great sizzle movie from London, have a great holiday season everyone!

Another example of unlocking the power of music in sports...   The ability to 'soundtrack your sport' in this new era is going to become increasingly important when trying to resonate and engage with younger generations like Gen Z and Gen Alpha. It is fascinating to see increasing amounts of fan engagement strategies being underpinned by music.   In 2022, we saw FC Barcelona's Partnership with Spotify bring the worlds of music and football together. 2023 saw the British Basketball League's Unbeatable Anthem tap in to the notion that young people today are more interested in sports lifestyle and culture than they are the sports itself. They tapped in to their cultural equity and ability to shape urban identity. Wolves Records was a ground-breaking new venture as the first-ever UK football team to launch a record label!   Music is no longer about background noise or innings breaks. It is so much more than a spend - it's a valuable investment. It's a powerful asset that resonates with fans across generations. In this new era of sports, it is going to be important for sports and events to find their place in that landscape. What's the sound track for your sport?

Have you ever thought how to implement dynamic pricing for ticketing? Also consider the impact it generates - a tradeoff between fan-loyalty and revenue. Read the article from Carsten Wohlrath and me in Stadia magazine . SAP #SAPEventTicketing #SAPSportsOne

Heading where? I like play and board and card games, introducing and teaching them to people. Sometimes I’ve been in challenging even boundary crossing situations at work. I tend to ignore these feelings, soldiering on - eyes on the ball, circumstances are the way they are and have to be accepted. I am glad for Dutch and English ‘KoersKaarten’ (heading cards) to guide conversations on topics concerning safety, boundaries, support, happiness at work or in other settings. This can enable people to unfreeze, or make challenges an opportunity for positive engagement with colleages. Making it a weekly work activity with randomly assigned colleagues, so also with challenging colleagues might be a good thing. Of course and unfortunately some things can’t be solved by these cards. Sometimes the job is just hard, or there are personal or social issues. KoersKaart: https://lnkd.in/e5Y2bFqR an initiative by Sytse Rauwerdink Various conversation KoersKaart sites: https://lnkd.in/eR-rHb-s Explained by Sytse (in Dutch): https://lnkd.in/eQArufwk

Oktoberfest is finally here. 🍺 Did you know that the first Oktoberfest took place in 1810 when Bavarian Crown Prince Ludwig, who would later become King Ludwig I, married Princess Therese of Saxony-Hildburghausen? The festivities that took place for the royal wedding were so well-received that the horse races were repeated in the following years, giving rise to the annual tradition that was initially named Theresienwiese after the grounds on which it took place. Learn more about Oktoberfest, including its significance in modern times, and how you can capture the spirit of Oktoberfest from the comfort of your own home, with our in-depth blog.