Many high-profile Australian athletes have created sports-themed children's books that deliver multidimensional positive outcomes. (Swipe left below) These books provide unique benefits for children, parents, athletes, and publishers alike, each group gaining something valuable from this specialised genre. 1) Children / parents Children's books are a powerful tool in shaping a child's beliefs and understanding of the world. Through stories, athletes can help children: • Build positive associations with teamwork, resilience, goal-setting, perseverance and integrity • Establish healthy habits and positive mindsets that encourage physical activity and mental discipline For parents, the appeal isn't only in fun stories but also in their educational and developmental value. 2) Sports Books offer an early-life stage entry point to sports before traditional touch points like active participation, live games or broadcast. This initial connection is important because it can help kick-start a long-lasting affinity between young readers and sports. In addition to traditional touch points, new non-obvious touch points emerge throughout life at different stages (e.g. gaming, social media, eLearning) offering new engagement opportunities. More: https://lnkd.in/gtaY3KjS Embedding sports into literature is an effective long term strategy to help future-proof sports. Although growing sports isn’t always the key driver for athletes creating books, sports development is an incidental outcome. 3) Athletes / authors Creating a children’s book can be a natural and meaningful extension of an athlete’s brand, allowing them to connect with young audiences and their families on a more personal level. For many athletes, books offer a new revenue stream, but these books can also provide an opportunity for athletes to give back to their communities. Stories can be a powerful vehicle to highlight important causes like women’s empowerment, Indigenous heritage and multiculturalism. For athletes with families, creating a children’s book can be personally meaningful. Many athletes are inspired to create stories they can share with their children, passing on lessons learned throughout their own journeys. 4) Publishers Sports-themed books hold significant appeal across all age groups, making them an attractive market for publishers. Books that feature real-life athletes captivate children and hold appeal for parents as well. For publishers, the commercial success of sports-themed children’s books can create a virtuous cycle - Profits can be reinvested to expand their catalog with more athlete authors and sports-themed stories, enabling them to increase reach and diversify offerings. Ultimately, sports-themed children’s books represent a win-win for all. Which Australian athlete should produce a children's book next? #sportsmarketing
We are huge fans of Liz Waston’s series in this household. My 8 year old started playing netball this year and the books have strengthened her love for the game. Their team went as the book for Book Week. Would love to see more netball themed books from NZ or the Pacific
Education and Training Specialist
3moMy daughter loves sports themed reading books. We have Liz Watson’s, Sam Kerr’s and Georgia Godwin’s books so far. It would be awesome to see one of Australia’s swimmers produce some, or a female AFL player to inspire our little lady. She enjoys the diary style.