Notice’s Post

Things worth noticing in sport 👇 Marriott Bonvoy extended its partnership with Tennis Australia with a mutli-year deal, securing the title of Official Hotel Partner of the Australian Open - The AO has secured 50+ sponsors this year, up from 37 in 2024 Qantas and Surf Life Saving Australia entered into a 4-year partnership and will launch a new online training tool called “Beach Passport” that will provide the public with basic water safety knowledge Cricket Victoria and Melbourne Renegades announced a 2-year partnership with Mirvac’s “Olivine - By Mirvac” which will see community cricket initiatives take place at the development project located in Donnybrook, Victoria Gold Industry Group committed to a 3-year, $6M Principal Partnership with Netball WA & West Coast Fever , its highest ever commitment to female sport Online men’s health company Pilot extended its major partnership with the Cronulla Sharks for 2 more seasons and its logo will feature on the sternum of the NRL team’s jersey from 2025 Two other NRL clubs announced new sponsors to the sternum of their jersey’s - Wests Tigers revealed local development and construction company PAMA, and St George Illawarra Dragons welcomed investment firm remara (both were 3-year deals) Yakult Australia Pty. Ltd. agreed to continue its tenure as Essendon Football Club’s longest standing commercial partner by inking a new deal The Melbourne Cricket Ground is undergoing an LED infrastructure upgrade in partnership with Lumen8 Media, which will enhance the stadium’s fan experience and commercial offering The National Rugby League Women's Magic Round will be played in regional locations over the next 3 years, kicking-off in 2025 at Newcastle’s McDonald Jones Stadium as part of a new deal with the NSW Government XXXX (Lion-owned) launched a new limited edition can to commemorate the Brisbane Lions’ AFL Premiership win Melbourne Storm announced a partnership with global digital sports platform Fanatics, which will exclusively operate the club’s official online store and gameday retail outlets at AAMI Park St Kilda Football Club became the third AFL club in the past fortnight to complete a rebrand after Gold Coast SUNS and Adelaide Football Club, unveiling a new crest for the first time in almost 30 years and launching an OOH ad campaign to showcase it Wollemi Capital Group and the National Basketball League (NBL) finalised an agreement to acquire a majority interest in the WNBL (Basketball Australia will retain a minority shareholding) Elon Musk’s X is launching a new National Football League (NFL) portal that includes a feed that aggregates tweets from NFL teams, rights partner accounts, and reporters from outlets like NFL Media and ESPN The Jake Paul–Mike Tyson fight generated a streaming record for a live sporting event with 108M live global viewers - the news appeared to help Netflix’s share price which is on a tear More: https://lnkd.in/g-z2Muzx #sportsmarketing

My two cents - The Commonwealth Games' reduction from 19 sports in Birmingham 2022 to only 10 sports in Glasgow for the next edition will have wide-reaching impacts on funding, athlete aspirations, and the broader sporting community. The exclusion of key sports like diving, 7’s, badminton, beach volleyball, squash, and table tennis (to name a few ) from the commonwealth programme could seriously jeopardise the future of these sports HP programmes in terms of visibility, sponsorship, and development opportunities. For athletes, especially those in non-included sports, this exclusion could diminish their chances of achieving international recognition and the athletes may struggle to find platforms that offer the same level of exposure and competitive experience, limiting their ability to attract sponsorships or funding to support their careers. National Sporting Organisations (NSOs) for these omitted sports may face a reduction in funding. Typically, Commonwealth Games performances play a crucial role in securing government and private sector funding for NSOs. With no opportunity for athletes to compete, these organisations could find it harder to justify continued investment, especially in a post-COVID and economically challenged landscape. This could also affect local communities, where sports that are traditionally strong in certain regions (such as 7’s, beach volleyball, squash, gymnastics, badminton ) might lose vital grassroots support if young athletes and community programmes see less opportunity for advancement. Sponsors, in turn, may divert their support to the included sports that promise more exposure and media attention. For sporting awards, the reduced number of sports means fewer opportunities to recognise and celebrate their athletic achievements at the commonwealth games and it might result in a narrower focus on a few dominant attending sports, potentially discouraging athletes from participating in or excelling at sports that are now sidelined or early retirement. Overall, the consequences of reducing the sports included in the Commonwealth Games are likely to create a ripple effect that will impact funding, athlete pathways, community involvement, and the overall vibrancy of the Commonwealth games event, Events of this scale are expensive to host, and the current hosts were given a late attempt to put this together after Victoria, Australia withdrew. So I do commend them for running with it but this condensed offering is going to have such a huge ripple effect throughout New Zealand and will mean some NSO’s will need to rethink their HP programmes. Gutted for our 7’s and beach volleyball players ..

As the dust settles after the Paris Olympics, and the homecomings are all done and dusted, it is exciting to think what the Team Ireland performance will do to the sponsorship and media landscape here. Having worked in football both on and off the pitch, it is notable how prominent footballers are in the realm of commercial work – well in the UK anyway. In Ireland, attention has instead always drawn to Rugby for good reason, alongside perhaps the top dogs in GAA, when it came to brands engaging sportspeople. Brands decide on who they engage based on success and winning. But now, alongside Rugby and GAA, you have highly-marketable players coming through the Irish football system – Evan Ferguson, and more recently Jake O’Brien being among the generation that Irish football fans will hang their hopes on, and brands will gravitate towards. The Ireland WNT bucked the trend of footballers not seeing any commercial activity in more recent times, and rightfully so, with the likes of Sky and Cadbury getting on board with amplifying the women’s game in Ireland after the World Cup last year. This summer’s games may now have thrown the book out, with this new generation of successful Irish people, winnng the headlines – and perhaps the commercial deals in the process. Gold medals for swimmer Daniel Wiffen, the rowing duo of Fintan McCarthy and Paul O’Donovan, gymnast Rhys McClenaghan and Ireland’s greatest Olympian, Kellie Harrington, partnered with the national interest in the track exploits of the likes of Sharlene Mawdsley and Rhasidat Adeleke, will have injected new focus on sports sponsorships in Ireland. Powerful role models, inspiring young people throughout the country. PUMA Group secured Sharlene early – even before qualification – with an eye on her potential and possibility of donning their shoes at the Games. Daniel Wiffen, Kellie Harrington, Mona McSharry, Paul O’Donovan and Fintan McCarthy are all highly marketable people, and it is likely that brand engagement will sky rocket over the next six months. Ireland’s marketing landscape needed this injection. Sportspeople that have come from grassroots, worked, trained, excelled and are now inspiring the next generation. #sportsmarketing #ireland #commercial

MUST READ: Local Sporting Champions grant available for competitors aged 12-18: Local Sporting Champions (LSC) is an Australian Government initiative designed to provide financial assistance for coaches, officials and competitors aged 12-18 who are participating in state, national or international competitions. The LSC program commenced in November 2008 and has supported over 75,000 junior sportspeople to achieve their sporting goals. The Australian Government recognises that junior sportspeople, and their families, find it difficult to meet ongoing costs associated with participating in state, national and international sporting championships. The LSC program aims to support these junior sportspeople to participate at various sporting championships, which they may not be able to without this financial assistance. The objectives of the LSC program are to: * Provide financial support to junior sportspeople to assist with the costs associated with competing at elite or sub-elite level competition. * To provide financial support through this program to families so that financial considerations are not a barrier for junior sportspeople to continue participating in sport. If successful, applicants will receive between $500 and $750 towards the cost of attending their nominated championships. * Base Grant: $500 * Applicants travelling 800km - 1999km to their nominated championships: + $100 * Applicants travelling internationally or greater than 2,000km to their nominated championships: + $200 * Applicants residing in a rural electorate: + $50 Examples of expenses which are eligible include, but are not limited to: * competition registration/entry fees/levies * transport costs (e.g. airfares, petrol) * accommodation * transport and accommodation costs for parents/guardians can be accepted where the parent/guardian must attend the championship * uniform * sporting equipment This grant specifically in football is important with junior participation on the steep rise and the crucial foundation being set for the sport's sustainable future in the country. A common barrier for participation in football across this age group is financial issues and so this grant is extremely valuable for families who want their children aged 12-18 to enjoy playing football without it feeling like too much of a financial burden. Round 4 2023-24 Applications are now open and is eligible for competitions held between 1 January 2024 and 31 August 2024. The applications close: 11.59pm AEST on Tuesday 30 April 2024 To apply, click here: https://lnkd.in/gx3K3BrG The post Local Sporting Champions grant available for competitors aged 12-18 appeared first on Soccerscene. #Football #Soccer #FootballNews

🎾[Sports Biz News]🇪🇸 Kelme Partners with Valencian Tennis Federation: A Practice of Social Contribution through Sports👏 Kelme becomes the official technical sponsor of the Valencian Tennis Federation! This strategic partnership brings innovation and vitality to the local tennis community. Kelme aims to enhance brand value and contribute to the community by providing advanced, ergonomically designed sportswear that improves athlete performance. Kelme's strategic goals include raising brand awareness, contributing to the community, expanding the market, supporting athletes, and building long-term partnerships. These efforts strengthen corporate brand image and contribute to the development of a sustainable business model through social contribution activities via sports. The partnership focuses on three core values: 1. **Integrity**: Ensuring transparency and fairness in all competitions and activities, building trust across the board. 2. **Effort**: Promoting constant improvement and encouraging athletes to strive for excellence. 3. **Inclusivity**: Providing equal access and opportunities for people of all ages, genders, and abilities, fostering a welcoming environment for all tennis enthusiasts. Francisco Vicente Caudet, president of FTCV, stated, "This agreement not only enhances FTCV's image but also positively impacts the clubs by providing uniforms to employees, representative players, and referees. This partnership will bring competitive pricing for equipment sets, benefiting all members involved." Carlos Garcia, CEO of Kelme, emphasized, "We are honored to announce this agreement with FTCV, one of Valencia's most important sports federations. We are proud to share our passion for sports and provide innovative products that meet the needs of tennis players at all levels. Working together, we aim to reach new heights and deliver products that satisfy the requirements of athletes in their pursuit of excellence." This sponsorship is a testament to Kelme's commitment to Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) principles. By supporting the local tennis community, Kelme is not only enhancing its brand presence but also contributing to the sustainability and growth of sports. This partnership underscores the importance of sports in community building and the role of businesses in fostering societal well-being. The collaboration between Kelme and FTCV is set to become a milestone in the development of tennis in the region, reinforcing the dedication and spirit of future Valencian tennis players. It highlights the potential of strategic partnerships in sports marketing, CSR, and ESG, driving both business success and community development. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #valencia #tennis #kelme #corporatesocialresponsibility #csr #sustainability #esg

GMR and the Sports Business Journal convened a roundtable of corporate partners and Olympic leaders from the likes of Comcast, Eli Lilly and Company, Google, Optimum Sports, United States Olympic & Paralympic Committee, and USA Swimming. SBJ's Rachel Axon moderated the conversation and discussed everything from brand partnerships to hospitality to the pressure of meeting lofty expectations. And of course, the group looked forward to how the movement is positioned ahead of #LA28. GMR's Jessica Giordano weighed in on the topic of LA28: "When you talk about the Olympics, we think about this sport, which it is, but then you get here on the site and it is the manifestation of culture, global culture, entertainment and sport. And then you put that in the entertainment capital of the world and the heart of culture, and it's only going to grow from there too. So I think this idea of, it's the world event, not just about the sport, is really going to come to life in a big way in L.A. too."   #Olympics #SportsMarketing #SportsBiz

Flavor Flav Signs Five-Year Sponsorship Deal as Official Hype Man for USA Water Polo." This headline from Amy Moritz's article caught my attention and got me thinking about the power of #sportsadvocacy. 🚀 The co-founding member of Public Enemy brought unprecedented attention and energy to USA Water Polo during the 2024 Paris #Olympics. His genuine passion and commitment transformed the sport's visibility, making him an unexpected yet perfect advocate. 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗮𝘁 𝗜𝘁𝘀 𝗕𝗲𝘀𝘁 Flavor Flav's love for the game and dedication to supporting the athletes resonated deeply with fans. His involvement wasn't just a flashy PR move; it was a heartfelt commitment to a sport he believes in. This kind of authentic support is precisely what USA Team Handball needs to elevate its profile and garner the recognition it deserves. 𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 The five-year deal with USA Water Polo showed Flavor Flav's long-term commitment, providing stability and continuous support to the athletes. For USA Team Handball, having a dedicated advocate could mean the difference between remaining under the radar and breaking into the mainstream. 𝗧𝗵𝗲 𝗛𝘆𝗽𝗲 𝗠𝗶𝗻𝗱𝘀𝗲𝘁 While we may not have a Flavor Flav yet, we can adopt his hype mindset. Imagine a high-profile individual or brand championing #handball, reposting highlights, interacting with the team, and creating buzz on social media. This would not only raise awareness but also inspire a new generation of fans and players. Thank you, Lewis Howes, for sharing your handball journey with USATH on your plattforms! 𝗧𝗵𝗲 𝗰𝗮𝘁𝗮𝗹𝘆𝘀𝘁: 𝗠𝗮𝗴𝗴𝗶𝗲 𝗦𝘁𝗲𝗳𝗳𝗲𝗻𝘀 Before diving deeper, I have to give a huge shoutout to USA Water Polo Women’s National Team Captain, Maggie Steffens, being the catalyst for this partnership. She posted on Instagram about her excitement for the Paris Olympics. While encouraging new fans to check out the sport, she also noted that many of the athletes on the national team had to take second and third jobs to make ends meet—including paying for expenses related to representing the U.S., like travel costs, nutrition, and training. This post caught the eye of Flavor Flav’s manager, leading to a seemingly unlikely but incredibly impactful partnership. 𝗜𝘁’𝘀 𝗽𝗿𝗼𝗼𝗳 𝘁𝗵𝗮𝘁 𝗼𝗻𝗲 𝘃𝗼𝗶𝗰𝗲 𝗰𝗮𝗻 𝗹𝗲𝗮𝗱 𝘁𝗼 𝗺𝗼𝗻𝘂𝗺𝗲𝗻𝘁𝗮𝗹 𝗰𝗵𝗮𝗻𝗴𝗲. Congratulations also to the members of the 2024 Olympic squad for their outstanding performance at the games: Adam Krikorian (coach) Jordan Raney Ryann Neushul Ava Johnson Kaleigh Gilchrist 🌟 𝐔𝐒𝐀 𝐓𝐞𝐚𝐦 𝐇𝐚𝐧𝐝𝐛𝐚𝐥𝐥 𝐧𝐞𝐞𝐝𝐬 𝐲𝐨𝐮 🌟 Are you a celebrity, influencer, or sports enthusiast passionate about making a difference? USA Team Handball needs you! Just like Flavor Flav's impact on water polo, your support could help us reach new heights. Let's connect and work together to bring handball into the spotlight.

Investing in sports is a good business case for a number of reasons. And with LA28 on the horizon, there are so many opportunities to make a tangible difference -- for sports, athletes, and your brand.

🏉 [Sports Biz News]🇬🇧 Wigan GP Alliance Partners with Wigan Warriors Women's Team as Training Kit Sponsor👏 Wigan Warriors has announced a new partnership with Wigan GP Alliance, which will see the organization co-sponsoring the Women’s Team training kit for the 2024 season. The Wigan GP Alliance logo will be prominently featured on the upper back of the Women’s Team's training kit. Additionally, Wigan GP Alliance will sponsor Men’s First Team player Sam Eseh Jr. for the year. Warren Liptrot, Director of Operations at Wigan GP Alliance, stated, "We are proud to extend our sponsorship to the Wigan Warriors Women’s Team. As women’s sports gain momentum and popularity, this partnership provides us with an excellent opportunity to support the growth of the game while reaching new audiences." Geoff Warburton, Commercial Director at Wigan Warriors, added, “It is fantastic to have the support of Wigan GP Alliance this year for our Women’s Team. Watching the team’s rapid growth under Denis Betts, as he works to build a side that can compete strongly in their competitions, is truly rewarding.” He further noted, “Wigan GP Alliance has been an advertiser with the Club for several years, but this marks their first foray into sponsorship. We are incredibly grateful for their support.” This partnership not only underscores the importance of community-focused initiatives but also highlights the strategic value of CSR and ESG efforts in sports marketing. By aligning with women's sports and local healthcare providers, Wigan GP Alliance enhances its brand visibility while contributing to the development of women's rugby and the broader sports community. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #wiganwarriors #womensuperleague #womenrugby #ukrugby #womensports

🏉[Sports Biz News]🏴󠁧󠁢󠁥󠁮󠁧󠁿 ATD Strengthens Fan Connection: Coventry Rugby Sponsorship Continues👏 Automotive Trim Developments (ATD) has announced the renewal of its sponsorship with Coventry Rugby for the 2024/25 season. Over the past three years, ATD's partnership with the club has been vital to its success. As the new season approaches, ATD’s logo will be featured prominently on both the home and away jerseys, as well as on the pitchside clock, reflecting their ongoing commitment to supporting the team. Brett Townsend, owner of ATD, expressed his excitement for continuing this partnership:   "We are thrilled to continue supporting Coventry Rugby and being part of the club’s journey. We are particularly proud to contribute to the Coventry Rugby Academy, which will help nurture the next generation of rugby stars." ATD’s involvement extends beyond branding, as they also sponsor players Tom Ball and Josh Barton, showing their dedication to fostering talent within the team and community. This sponsorship demonstrates ATD’s broader business strategy of leveraging sports partnerships to enhance their brand visibility while creating meaningful social impact. From a sports marketing perspective, ATD’s sponsorship allows them to engage with rugby fans and strengthen their brand presence in the UK. By aligning their brand with Coventry Rugby, they are able to tap into a passionate fanbase and reinforce their corporate values. Moreover, ATD’s commitment aligns with their corporate social responsibility (CSR) and environmental, social, and governance (ESG) strategies. Supporting the Rugby Academy and the broader community reflects ATD’s focus on sustainability and social development. This partnership exemplifies how businesses can integrate CSR and ESG objectives into sports marketing to drive both brand growth and positive social impact. With the 2024/25 season approaching, the partnership between Coventry Rugby and ATD will continue to grow, supporting the team’s goals and the community. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #coventryrugby #rugby #england #rugbyleague #rfuchampionship #professionalrugby