nova-Institut GmbH’s Post

This year we had a workshop on communications and marketing at the Renewable Materials Conference 2024 of the nova-Institut GmbH. Dr. Stefanie Fulda, Dušica Banduka and Guido Mueller discussed with participants possible strategies how to overcome market barriers on topics like #bioeconomy #biobasedmaterials #chemicals or #circulareconomy for the chemicals and materials industry. Some of the challenges that have been talked about: 👉 The customer journey is fragile - clients vacilliate between the desire for sustainable solutions, doubts about credibility and price sensitivity. 👉 Customers are actively looking for sustainable solutions, but the majority fears misinformation. 👉 At the same time: The chemicals and materials sector is undergoing sustainable change, but there is still a long way to go. 👉 Meanwhile EU legislation is tightening. Businesses must adapt to sustainability. 👉 Last, but not least: any European or national funded research project on the named topics is legally required to communicate, disseminate and exploit results. Since the nova-Institut GmbH consists of five strong departments - Technology & Markets, Sustainability, Economy & Policy, Office of the Renewable Carbon Initiative and Communications - there is enough power and expertise to tackle these challenges.

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