Novel 📲’s Post

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View profile for Coen Fredriks

Removing technology friction for €10M+ consumer brands → Independent digital strategy

"Loyalty programs are moving to where they belong: your customer's digital wallet 📱 A fascinating shift is happening due to Novel's solution. Instead of forcing customers to download another app or remember another password, brands are moving their loyalty programs directly into Apple & Google Wallet. Why this matters: → Customers already use these wallets daily → Push notifications work better than emails → No spam filters to worry about → Works both online and in-store → Zero friction for customers Think about it: Your loyalty program lives right next to your customer's credit cards and boarding passes. Where it naturally belongs. This is about putting customer experience first. Is your loyalty program ready for the wallet era? #customerexperience #retail #loyalty #digitaltransformation"

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Ismail Pathan

Apple and Google Wallet Passes for Your Brand

2mo

Appreciate the love and shoutout Coen Fredriks! This was a fun post to stumble upon on a Friday afternoon. I 100% agree with your perspective on the value and future of wallet passes for brands as we move towards a digital and omnichannel first world.

We couldn't have said it any better! Thanks for the shout 🙌

Matt Brindley

Senior Partner Manager & Managed Services Lead EMEA

2mo

😍

Roger Beaman📱

Push Notifications = 22X email & SMS revenue 🤑📲

2mo

Thank you for the shout Coen Fredriks!

Glenn Cookson

Retention Marketing. DTC Ecom Partnerships. DTC Marketing Club. 📧📲🌍

2mo

So cool!

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