Nureca Limited (Dr Trust)’s Post

Saajhedari with Distributors: The Catalyst for AI-Powered Retail Excellence at Haldiram’s   In the FMCG sector, while end-consumers are undeniably important, the relationships with distribution partners is of equal importance.   Recently, we had the honor of hosting Haldiram Snacks Pvt.Ltd. esteemed leaders Rahul Jain, Vipin Rustagi, Prabhakar Thakur, Sumit Kumar, and Saurabh Jetley for a deep dive into this dynamic. While the discussion covered exciting tech advancements and its use cases like Product Recognition, Route Optimization, Perfect store, one area which received a lot of attention was:   The Need for Stronger Saajhedaari   True business success hinges on trust, respect, transparent communication, and mutual value creation. Haldiram’s leaders recognized that technology alone cannot drive growth without a strong partnership foundation. For Haldiram’s, ‘saajhedari’ with distribution partners is the foundation upon which technology is layered. It is therefore important for technology to not just streamline processes but also strengthen these critical connections.   To support that goal, FieldAssist ’s advanced information layer is designed for seamless communication, which empowers Haldiram’s and its partners to grow collaboratively.   Through our 3Is – Information, Insights, and Impact – FieldAssist is excited to help Haldiram’s achieve FAi-powered retail excellence and power their future growth. Divir Tiwari Chitransh Jain Nikhil Aggarwal Varun Pandey #ai #leadership #innovation #fmcg

𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐈𝐜𝐨𝐧: Md.Matiur Rahman Country Manager, Sales Tynor Orthotics Private Limited Md. Matiur Rahman is the Country Manager of Sales at Tynor Orthotics Private Limited, with a career spanning roles in industries such as healthcare, RMG, and FMCG. He has worked for prominent companies like Reckitt Benckiser, Square Toiletries, and Meghna Group of Industries, earning recognition for his leadership and sales success. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐜𝐨𝐦𝐦𝐞𝐧𝐭 𝐭𝐨 𝐫𝐞𝐚𝐝 𝐭𝐡𝐞 𝐈𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 👇 The InCAP The InCAP #MdMatiurRahman #TynorOrthoticsPrivateLimited #BPBP #BrandingPositivity #BrandingProfessionals #BusinessMagazine

𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐨𝐧𝐠 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬: 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐅𝐌𝐂𝐆 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐅𝐞𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐀𝐥𝐥 𝐈𝐧𝐝𝐢𝐚 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐨𝐫𝐬 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧𝐬 (𝐅𝐀𝐈𝐃𝐀) Understanding the FAIDA Advantage FAIDA serves as a central body representing distributors across India. Partnering with FAIDA offers FMCG companies several advantages: Market Reach: FAIDA provides access to a vast network of distributors, enabling FMCG companies to reach a wider audience and expand their reach across different regions. Industry Insights: FAIDA offers valuable insights into market trends, consumer preferences, and distribution challenges. This knowledge can be crucial for developing effective marketing strategies and distribution plans. Collaboration Opportunities: FAIDA facilitates collaboration between FMCG companies and distributors. This can lead to the development of mutually beneficial programs and initiatives that improve efficiency and profitability. Advocacy: FAIDA acts as a voice for distributors, advocating for policies that benefit both distributors and the FMCG industry as a whole. Building a Collaborative Partnership Here are some key steps FMCG companies can take to build a strong and collaborative partnership with FAIDA: Open Communication: Establish clear and regular communication channels with FAIDA leadership and members. Joint Initiatives: Collaborate with FAIDA on joint initiatives such as training programs for distributors, industry events, and market research projects. Transparency and Trust: Foster a relationship built on transparency and trust. Share relevant information with FAIDA members and be receptive to their feedback. Mutual Respect: Recognize the vital role distributors play in the FMCG supply chain and treat them with respect. Success Through Collaboration By working closely with FAIDA, FMCG companies can achieve several key benefits: Improved Distribution Efficiency: Collaboration can lead to streamlined distribution processes, reduced costs, and improved product availability. Enhanced Brand Image: A strong partnership with FAIDA can enhance an FMCG company's brand image among distributors and ultimately, consumers. Increased Sales and Market Share: Effective collaboration with distributors can lead to increased sales and a stronger market share for FMCG companies. Conclusion The Indian FMCG industry is a complex and competitive landscape. By partnering with FAIDA, FMCG companies can gain a significant advantage. Through open communication, collaboration, and mutual respect, FMCG companies and FAIDA can work together to achieve shared success and ensure the continued growth of the Indian FMCG market. #fmcg #distribution #marketing #partnerships

🌟 Marico Ltd.: A Masterclass in FMCG Excellence 🌟 Prepared my first One page profile learning from Youtube. Marico Ltd. continues to inspire as one of India’s top FMCG players, blending strategic innovation with consistent growth. Here’s what stands out: Financial Resilience: Gross margins hit an impressive 51.95% in FY24 despite market challenges. Strategic Initiatives: With Project SETU, the company aims to expand its direct distribution network from 1M to 1.5M outlets by FY27. Focused Growth Areas: Foods & Premium Personal Care segments are projected to contribute 25% of domestic revenue by FY27, up from 20% now. Global Momentum: A 10% growth in international markets signals strong positioning in 50+ countries. Marico is a shining example of how a well-crafted strategy can drive innovation, expand market share, and deliver shareholder value. Companies like these set the bar for resilience and adaptability. How do you see Marico's growth shaping the FMCG landscape? Let’s connect and share insights!

Honasa Consumer Ltd impressively reports a 55% surge in Q1 net profit to Rs 40 crore ($4.8 million). Revenue for the period also surged by 19% to Rs 554 crore. New products contributed around 9% to the revenue stream, showcasing robust growth and adaptability. #HonasaConsumer #Q1Results Varun Alagh, Chairman CEO of Honasa, expresses satisfaction with Q1 FY25 results, highlighting the company's resilience and improved profitability. With Mamaearth's success and strategic initiatives, Honasa aims to strengthen its position in the BPC FMCG sector. #Leadership #Innovation With a unique House of Brands strategy and focus on R&D, Honasa Consumer, the parent company of Mamaearth and other renowned brands, is set to continue its growth trajectory. Exciting times ahead for the company in the dynamic consumer goods market. #HonasaConsumer #Q1Results #BusinessGrowth #NetProfit #RevenueGrowth #FinancialSuccess #VarunAlagh #Leadership #Innovation #HouseOfBrands #R&D #ConsumerGoods #FMCG #Mamaearth

Really looking forward to your participation! Michal Misiewicz and Ajay Ahuja - Thank you for being with us! Register today to attend the event and training: https://lnkd.in/dDPys2nr #EPPFMCG #rgm #fmcg #consumergoods #revenuemanagement #revenuegrowth #rgm #categorymanagement #profitablegrowth #pricingstrategy #epppricing #ai #PredictiveAnalytics

The rapidly evolving Indian market brings significant challenges for businesses, making it essential to change lanes and seize the opportunities that come with them.   Pidilite’s Managing Director Designate, Sudhanshu Vats, joined Aseem Kaushik, the Country Managing Director of L’Oréal, to delve into this intricate subject at CII National FMCG Summit. The session was moderated by the CEO of Britannia Industries, Rajneet Kohli. The trio discussed market demands, consumer diversification, old and new strategies, and the new ways to achieve growth, with Sudhanshu sharing actionable approaches to navigate modern business scenarios. You can watch the video here: https://bit.ly/3DD6QYV   #LeadershipInsights #FMCGSummit #BusinessGrowth #MarketEvolution #ConsumerTrends #InnovateToLead

Today's 𝗤𝘂𝗶𝗰𝗸 𝗥𝗲𝗮𝗱 discusses how to think about market share. Does striving for high market share lead to high profitability? One would think so, but the counter argument is that it is possible to achieve higher market share by dumping prices. That does not sound profitable. The 𝗤𝘂𝗶𝗰𝗸 𝗥𝗲𝗮𝗱 demonstrates the mechanisms through which high market share leads to high profitability. And no, never compete on price. —  —  — [2024-06-05] #fmcg #strategy #marketing #ceo #finance

The rapidly evolving Indian market brings significant challenges for businesses, making it essential to adapt and seize the opportunities that come with them.   Pidilite’s Managing Director Designate, Sudhanshu Vats, joined Aseem Kaushik, the country Managing Director of L’Oreal, to delve into this intricate subject at CII National FMCG Summit. The session was moderated by the CEO of Britannia Industries, Rajneet Singh Kohli. The trio discussed market demands, consumer diversification, old and new strategies, and the new ways to achieve growth, with Sudhanshu sharing actionable approaches to navigate modern business scenarios. 

On our mission to dominate the global procurement software market 🚀