Nonso Nwagbo’s Post

The Future of SEO Google’s AI overviews are transforming the SEO landscape; adapting strategies is crucial for success in this new environment. Highlights 🚀 Google’s AI overviews now affect 7% of search results. 📈 37% of searches end without clicks, indicating a change in user behavior. 🤖 Chatbots like ChatGPT are increasingly replacing traditional searches. 🔍 SEO remains vital despite challenges; adapt to thrive. 💡 Focus on conversions before enhancing SEO efforts. 📊 Implement reverse SEO strategies to prioritize easy wins. 🌐 Diversify content across platforms for broader visibility. Key Insights 📉 AI Impact on Searches: Google AI overviews are shifting the focus from traditional results to direct answers, emphasizing the need for businesses to rethink their SEO strategies to maintain visibility. 🧠 Changing User Behavior: With 37% of searches resulting in no clicks, users are finding answers directly from AI, signifying a need for engagement strategies that draw users to sites. 📚 The Rise of Chatbots: Increased usage of AI chatbots indicates a shift in how information is consumed, suggesting that businesses should optimize content for AI understanding also. 🔗 Conversion First: Prioritizing website optimization for conversions enhances SEO effectiveness, as higher engagement signals can positively influence rankings. 🔄 Reverse SEO Strategy: Targeting less competitive, bottom-of-the-funnel keywords can provide quick wins, allowing brands to establish a foothold before tackling more challenging terms. 📱 Multi-Platform Content: Expanding content creation beyond Google to platforms like YouTube and LinkedIn can maximize visibility and capture diverse audience segments. 🏗️ Intelligent Link Building: Building a robust backlink profile remains essential for SEO success, requiring strategic partnerships and high-quality content to attract authoritative links.

Is AIO (AI Optimisation) about to replace SEO? Six months ago, I wrote a post saying AI hadn’t killed the SEO star. But much has changed since then. Some experts, like Rand Fishkin, argue AI will be the end of SEO (see Link 1 in comments), while others, like Marcus Sheridan, believe SEO is simply evolving (see Link 2 in comments). No one knows what the tech gods have in store. What we do know is that, forced to compete with ChatGPT’s “one answer” approach, Google’s Gen-AI now provides amalgamated answers from various sources. The intent is to keep users on Google instead of directing them to external websites as it’s been for decades. This reduces click-throughs for your website, but your brand can still appear in AI-generated answers. So, how can you stay in AI’s line of sight? According to Marcus Sheridan, brands need to create as many online “signals” as possible, encouraging AI to recognise and recommend them. To do this, you should: 1. Be active on social media with relevant, value-driven content 2. Develop an effective video marketing strategy — AI tends to favour rich media like videos 3. Enhance the overall user experience on websites and offer more self-service tools (FAQs, chatbots, tutorials, products and services comparisons, etc.) 4. Think like a media company: create and distribute content across multiple channels to stay to of mind 5. Stay informed about constant industry changes In short, to win the AIO game, it seems brands need to shift their focus from ranking high in search results to getting on AI's radar by consistently producing high-quality content signals. More of an evolution than a revolution.

Is AI Going to Kill SEO? 🤔 Every industry goes through disruption, and with the rapid advancements in AI, some are wondering: Is SEO next in line for extinction? Let’s unpack this hot topic 🔥 What’s Changing? AI tools like ChatGPT, Bard, and others are changing how people search for and consume information. Instead of typing queries into Google, users can now ask AI tools for detailed answers instantly. This shift has sparked debates: Will traditional search engines lose traffic to AI tools? Does this mean SEO is dead? The Reality: SEO is Not Dead—It’s Evolving. AI isn’t killing SEO; it’s reshaping it. Here’s how: 1️⃣ Search Intent is Still King: AI has made search intent even more important. People want concise, relevant, and conversational answers. Optimizing for intent is critical, whether it’s on Google or AI platforms. 2️⃣ AI-Generated Snippets: Search engines now rely on AI to create snippets for results. If your content isn’t clear and concise, it won’t be featured, let alone ranked. 3️⃣ Content Still Reigns Supreme: AI generates content, but it lacks human nuance. Unique, high-quality, human-driven content will remain in demand. 4️⃣ The Rise of Voice & Conversational SEO: Voice searches and conversational AI are booming. SEO strategies need to adapt by incorporating natural language phrases. 5️⃣ Multi-Platform Optimization: AI tools can draw content from multiple platforms. This means SEO now includes being discoverable on platforms like YouTube, podcasts, and even AI tools themselves. What Does This Mean for Businesses? 🔹 Focus on Value: Create content that truly addresses your audience's pain points. 🔹 AI-Friendly Keywords: Start thinking about how AI tools might interpret your keywords. 🔹 Diversify Your Content: Don’t rely solely on traditional blog posts—think video, audio, and interactive formats. AI isn’t the enemy—it’s a tool to enhance and expand your reach. The future of SEO isn’t about fighting AI; it’s about working with it to create a smarter, more connected strategy. Drop your thoughts below—let’s spark a discussion! 💡

Will AI take over the role of SEO Specialist and Social media manager? We can not deny that AI is bringing big changes to Search Engine Optimization (SEO) and socialmediamanagement. It is now making it easier for businesses to reach the right audience. Let me break down how AI is transforming SEO and Smm what it will do to SEO consultants and Social media manager in the future. AI tools like Google’s RankBrain now look beyond keywords to understand why people are searching for something online. This means that search engines deliver more personalised, relevant results to human. For marketers, it's less about repeating keywords and more about creating content that really answers user needs. We are all aware that AI can help create quality content faster by identifying what topics are trending and analyzing what people want to know. However, some people still feel like AI-generated content is just one piece; that those contents still need human creativity and a personal touch to connect with audiences and build trust. For me, i think that AI, is doing a perfect job in creating good contents, It is very delusional to still think AI is not good at creating and analyzing content. Most of the contents we consume today are from AI, and audience still engage and the views keeps going up. With what i have seen so far, AI is definitely coming for our jobs. However, time will tell, if AI will totally replace us, If its does in the future, more jobs will be created around AI 😪 For now let's use it to make our job easier and faster. Do you still argue that AI can not replace you?

Why You Need AI for SEO Success in 2019

Generative Engine Optimization (GEO) vs. Search Engine Optimization (SEO): What’s the Difference? In the digital world, we often hear about SEO. But now, there’s a new buzzword—GEO (Generative Engine Optimization). Let’s break it down simply! SEO is about making your website visible on search engines like Google. It focuses on keywords, backlinks, and great content to improve rankings. It’s the go-to strategy for organic traffic and long-term growth. GEO, on the other hand, is about optimizing for generative AI tools (like ChatGPT, Bard, etc.). Instead of targeting search engines, GEO ensures your brand shows up in AI-generated results, answers, or content. Think about being the first recommendation an AI gives when someone asks, “What’s the best interior solutions company?” Key Differences at a Glance SEO: Traditional, focuses on search engine algorithms. GEO: New, focuses on AI and conversational outputs. SEO: Long-term, keyword-based. GEO: Immediate, intent-focused. Why It Matters: As AI grows, businesses need to think beyond search engines. GEO might just be the future of visibility! If you found this comparison helpful, give this post a 👍 and share it! Let’s stay ahead in the digital game. 😉

🌐 The world of search is evolving, and it’s about to redefine how we approach both SEO and SEM! As a Digital Media Marketing student, I recently explored ChatGPT’s new web search feature, and I see it as a game-changer for digital marketing. Here’s why it’s so impactful—and how it could reshape SEO and redefine SEM: 🔹 Direct Answers, No More Link Chasing – ChatGPT provides synthesized, immediate responses, which could shift user behavior away from traditional link-clicking. SEO strategies may need to focus on creating content that aligns with AI-driven answers rather than just ranking for keywords. 🔹 Conversational Context – ChatGPT remembers the flow of our conversation, allowing for follow-up questions without restarting. For marketers, this means faster insights and a smoother research process, but it also means search engines might need to adjust their approach to user engagement. 🔹 Instant Summarization – By pulling from multiple sources to deliver concise answers, ChatGPT can handle complex topics seamlessly. This challenges traditional SEO content to be more comprehensive, as users increasingly value summarized insights. 🔹 Impact on SEO & SEM – As AI-driven search tools gain popularity, SEO will need to pivot toward high-quality, context-rich content designed for conversational AI, rather than just keyword optimization. But the biggest shift may be in SEM—where traditional ads might see less engagement as users receive direct answers instead. Marketers may need to redefine SEM to focus on interactive, value-driven ads that fit within an AI-driven search experience. It could mean a shift toward native ad formats, partnerships, or new ways of integrating brand presence directly within these AI platforms. The future of SEO and SEM is about to get exciting, and I’m thrilled to be learning about it at a time when the landscape is transforming! ‼️By the way I asked Chatgpt to generate an image that reflects how it perceives its new feature itself and the image below is the result with this brief explanation: “ Here’s an image I generated that reflects how I perceive my web search feature: a central, friendly AI figure organizing a web of interconnected data streams, symbolizing the flow of real-time information and insights. It captures the accessibility, efficiency, and intelligence I aim to bring to each search.”

I use AI tools every single day in my SEO agency. Here's exactly how: 👉 1. I use it for smart keyword clustering. Instead of manually sorting through thousands of keywords, I ask AI to identify semantic relationships and user intent patterns. What used to take days now takes hours, and the groupings help us spot content opportunities we might have missed. 👉 2. I use it to analyze competitor content at scale. Rather than spending hours manually reviewing, I feed top-ranking content into AI and ask: "What topics are consistently covered? What's missing? What's the average depth?" This gives me a strategic advantage in content planning that used to take 3x longer. 👉 3. I use it to create SEO-optimized article structures. After our keyword research, I feed the target terms and user intent into AI to generate detailed outlines. It suggests H2s, H3s, and key points to cover based on top-performing content in our niche. This ensures we're thorough while maintaining a logical flow that serves user intent. 👉 4. I use it for title tag optimization. By feeding it our top-performing titles along with their CTRs, it learns our winning patterns and generates variations that maintain our voice while incorporating proven engagement triggers. Using AI as an SEO assistant has transformed our workflow. My team now produces 3x more content while maintaining quality, simply because we're not getting stuck in the weeds of manual research and organization. We've doubled our output without doubling our headcount. How do you best use it to your advantage? ------ P.S. Interested in SEO that drives more leads for your business? Shoot me a DM, let's chat.

Second year at brightonSEO, and once again, it was amazing to spend three days thinking and talking only of SEO! Some food for thought: ▶ Brand authority is becoming increasingly important. Even though we (in continental Europe) have so far been "spared" from AI-generated answers in Google, it's time to build your brand. ▶ How to use split testing in SEO to assess the impact of small changes at scale. I can't wait to put that into practice! ▶ More and more people are using TikTok as a search tool, especially for products. Make sure to diversify your marketing efforts. ▶ If other AI answer bots start taking over a significant portion of search traffic (a study from Gartner predicts search engine volume will drop 25% by 2026), these crawlers might not be as sophisticated as Google or Bing. ▶ And, because it still needs to be said — invest in quality! Yes, use AI, please do. Use it for research, content creation, analysis, automation... …but… Make sure the work it delivers is of high quality! Don't just scrape the web for information and expect the AI to magically produce unique, distinctive content. Might it work in the short term? Sure, but how will you stand out from all your competitors doing exactly the same? So, feed that beast properly. If you provide it with the right nutrition, it will do its job well, and you'll be able to focus on the parts of your job AI will never be able to do. On an AI-related note: I feel like there's already a lot happening in Belgium on this front, maybe even more so than in larger markets? Perhaps it's because we're used to working with small teams and managing a lot of work (hello, three languages!), which makes us eager to embrace anything that makes our workload more manageable. At least that's my perspective with our clients and our team at Us - Co-creating Digital Impact I could keep talking about all things AI and SEO, so ;) send me a DM if you want to know more.

🐔 TikTok SEO? One of the valuable insights Bo Verheyden brought to us from across the water, helping Us elevate our game! #tiktok #SEO #brightonSEO Also interested in the future of SEO? Contact Us!