NYC Kids RISE’s Post

The kids' media industry is entering a new chapter—one shaped by cultural divides and shifting values. How can creators craft stories that resonate across the spectrum, from progressive to traditional audiences? In our latest blog, we explore how brands can navigate this complex landscape, finding the sweet spot where universal values meet diverse perspectives. Read more about the challenge—and opportunity—of connecting with every family below. How do you see kids’ media evolving in today’s divided world? https://lnkd.in/eCyFjK8i

🎬 Where are my studio marketers? Help me reconcile this - Hispanic audiences are driving dramatic box office success, but minority owned ad spend is only 1.4% of ad spend on average. Let's have a chat and make the math math 🤓 https://lnkd.in/gCVM2TDe #multiculturalmarketing #digitalmedia #digitaladvertising #boxoffice #minorityowned

Higher Ed friends! Check out this great article on the biggest tips for standing out in higher ed TikTok. Jenny Li Fowler, Director of Social Media Strategy at the Massachusetts Institute of Technology recommends defining your bread and butter content. “Every university has its culture and things the community rallies around, like a sports team. For us, numbers are our love language—anything that’s nerdy or quirky we also love. Lean into what makes your institution and your culture unique," she says. Read more tips about how to stand out on TikTok:

*The pressure is on*  We're down to 6 schools, 3 for each of our twins.   Most of their friends have selected a college or university (even if they don't know how they'll pay for it). Our kids have not. They have not decided where they want to spend the next 25% of their lives. They’re 17 after all. Even if they wanted to visit a college on their own, they couldn’t... 17 isn’t old enough to rent a hotel room.   So I called shotgun and hopped in the car to visit more schools — with our kids in the driver’s seat. It’s unsettling because the destination is still unknown. My son thinks he wants to be an architect. My daughter just knows she doesn’t want to be an architect.   And then there’s me, the parent. It doesn’t feel long ago that my kids were 4 — always in the driver’s seat, but needing a lot more help. Unfortunately, time isn’t always on our side.  May 1/May 15/June 1 is almost here.   Look, it just makes sense that parents, families, and supporters are involved. We’re in the front seat with them, literally and figuratively. Reach the parents and you reach the students too. *It’s really that simple*   Where and how to start? More complicated. Duquesne University's Patty Swisher, Tracy Jackson, and Jennifer Smith published their CampusESP/parent engagement success story in the Journal of Education Advancement & Marketing. From selecting a vendor, to getting campus buy-in, to building a content strategy, it's a great roadmap for how to prioritize and launch your parent engagement strategy! The peer-reviewed article is HERE--> https://lnkd.in/ewzj8p3e

Happy Children's Day from Acculer Media! Today, we celebrate young minds and commit to fostering creativity and knowledge in the digital world. 🌐 Children are the world's most valuable resource. - John F. Kennedy #AcculerMedia #ChildrensDay #digitalmarketing #googleads #MetaAds #socailmediamarketing #socialmediamarketing

Unlock the Power of Community Engagement in Your School Marketing Strategy! Our latest blog explores how school marketers can capture and share the magic of small group settings, creating a sense of belonging and joy that attracts new families. Discover actionable tips on showcasing community involvement and highlighting the unique value your school offers. Read more to learn: https://wix.to/LS7MURh Let’s show families the vibrant community they’ll want to join! #SchoolMarketing #CommunityEngagement #BuildingConnections #EducationMarketing #JoinTheCommunity #SchoolLeadership #newblogpost

One of the biggest tips for standing out on higher ed TikTok? Jenny Li Fowler, Director of Social Media Strategy at the Massachusetts Institute of Technology recommends defining your bread and butter content. “Every university has its culture and things the community rallies around, like a sports team. For us, numbers are our love language—anything that’s nerdy or quirky we also love. Lean into what makes your institution and your culture unique," she says. Read more tips about how to stand out on TikTok:

How is your brand authentically reaching the Hispanic consumer? The U.S. Hispanic Population contributed $3.2 Trillion to the U.S. economy. This rapidly growing demographic will make up 21% of the U.S. Total Population in 2030- 75 million people! Walraven and Houston Ford joined forces to build connections with specific Hispanic school communities for the 2024-2025 academic year. How did we do it? We distributed weekly take-home folders to these designated schools, ensuring Ford's consistent exposure to Hispanic families throughout the entire school year. Key components of this campaign:  🎯 Targeted Approach: Walraven identified heavily populated Hispanic schools in Texas, focusing on zip codes with a 70% or higher Hispanic population. This targeted approach allowed Ford to connect with the community in a meaningful way.  🏫 Community Involvement: Supporting local schools is the heart of this Hispanic campaign. By actively engaging with elementary schools, Ford is strengthening their ties to the Hispanic community by supporting their local schools and building trust and relationships.  👪 Family-Friendly Creative: Understanding the Importance of Family Values, this creative focused on Ford being a family-friendly vehicle, resonating with the cultural values of the Hispanic audience, creating a positive and relatable brand experience. #hispanicmarketing #ford #automotivemarketing #communityengagement

TL;DR 📖-📢: YouTube Spotlights Diverse Talent with Special Black History Month 2024 Programming ✅Key Takeaways: 1. YouTube announces a special line-up of content in honor of Black History Month 2024. 2. It has focused on the representation of Black voices and stories in its programming, featuring top creators and celebrities. 3. YouTube will launch a new Black Voices Fund as an initiative to empower and elevate Black creators and artists. 4. The platform plans to showcase content related to Black history, culture, and experiences throughout the month. 🔍Insights: 1. YouTube's Black History Month programming signifies a significant milestone in its journey toward inclusion and representation. 2. By spotlighting Black creators and artists, YouTube is contributing towards a more diverse and inclusive digital landscape. 3. The platform's initiative aligns with current social trends, reflecting a growing consumer demand for authentic and diverse content. 🧭For Marketers, brands, & Content Creators: 1. Brands should align themselves with these types of initiatives to show support for diversity and inclusion, which can greatly enhance their social reputation. 2. This offers a dynamic opportunity for brands to feature their Black creators, exemplifying their commitment to representation. 3. Black creators should leverage this platform's spotlight to showcase their content and reach a broader audience. 4. Marketers can use this initiative to deliver campaigns and ads that resonate with a diverse audience, attracting broader demographics. 🎉Conclusion: 1. YouTube's initiative for Black History Month 2024 represents a momentous stride towards empowering and elevating Black artists and creators. 2. By promoting diversity and inclusion, YouTube sets a positive precedent for other digital platforms to follow. 3. The initiative places value not just on recognizing Black culture, but also on providing opportunities for underrepresented creators. #BlackHistoryMonth, #YouTubeInclusion, #DiversityInDigitalContent Update as of 07/02/2024 Follow for more 📈🫡 & Lets connect: https://lnkd.in/dkis_kdf Subscribe to my newsletter here:https://lnkd.in/gA8s2cgk and get ahead of Industry Updates! ------------------------------------------------------------------------------------------------------------------------------- #marketing #tech Comment your thoughts and insights!!