NYU Tisch Martin Scorsese Virtual Production Center’s Post

💁♀️ A short story about how a small studio from Lviv, in cooperation with Bambuk Production, made a recruitment video for the branding of Ambiq, an international technology semiconductor company with offices around the world, creating an image video that reflected their values and spirit of innovation. It was a single 60-second video with adaptation into 4 short versions for its advertising. ⭐️ The casting was almost “Hollywood”, as the actors were chosen in Kyiv from a pool of 200 people, with the company's diversity and inclusiveness in mind. The shooting took place at Unit.City under the direction of Bambuk Production. Although everything was filmed in one day, post-production lasted a month and included editing, voice acting, and adding special effects.  The video's highlight was the 3D character Scotty🤖, who naturally interacts with the actors, creating the feeling that the dude really lives among us. The entire process, from casting to final editing, was done independently with guidance from external partners. It was also completed a month before the full-scale invasion of Ukraine. 👉 The video was praised for its quality and creativity, and in turn, it helped raise Ambiq's image to the level of a mature brand. The use of a 3D character that harmoniously interacts with the actors showed how animation combined with live video can naturally convey people's moods and emotions. After all, naturalness means trust. The diverse cast reflected Ambiq's values, and the coordinated management of the entire process ensured that the final product was in line with our ideas and vision for the company. 📍 What is our point? The positive feedback confirmed the potential for high-quality content production in Ukraine and demonstrated that even small companies of 40 people can create high-quality and mature content that will remain relevant for a long time. By the way, during the full-scale war, Bambuk and Bambuk Production created about 30 videos, the majority of which were social as well as corporate videos. So we're keeping it that way and moving forward. 🤍To everyone who was a part of the process - we are so appreciated!

Visual Representation of War Themes in American Cinema - A Case Study of the Evolution of War Films "Throughout American cinematic history, war-themed films have captivated audiences with their distinctive visual representation. Since the release of the first war film in 1951, war movies gradually evolved to become an essential genre within American cinema. These films not only entertain but also convey the cruelty of war, the fragility of human nature, and the preciousness of peace through visual storytelling. This paper delves into three distinct periods: the early development, mid-development, and contemporary development stages, analyzing the evolution and visual representation of American war films, along with their impact on audiences and society. Furthermore, they reflect the prevailing values and political stances of their time and, with the evolving society, gradually target female audiences, influencing film creation and thematic choices. This study aims to offer insights into the visual representation of American war-themed films and their effects on audiences and society, providing valuable references to understand the significance and role of war films in American cinematic history. While war films have traditionally attracted a male audience, contemporary developments like Pearl Harbor have broadened the genre’s appeal by incorporating emotional elements that appeal to a more diverse audience. The movie Pearl Harbor added an emotional line because people at that time did a survey and found that the proportion of women who watched the movie was twice that of men, so they added an emotional line to the movie. The aim is to attract more women to watch war films. It’s really about bringing movies of different genres to a wider audience. Make war films accessible to all people at all levels of society. To really make war movies accessible to everyone. Ideas to change society. So war movies are by no means exclusively for men. Some war films, such as Platoon, confront the harsh realities of war, prompting viewers to reflect on the costs of war and advocate for peace. In countries with frequent wars, soldiers are tired of daily fighting, and people in their families hope that their loved ones who are out fighting can return safely as soon as possible. At such a time, if there is a movie can directly tell them about the cruelty of war. The anti-war sentiment can be amplified by the gory facts and the way in which real war situations are presented. So, such films can promote anti-war sentiment and the desire for a peaceful settlement." Source, credit, citation: Authored by Huang, Runqian. (2023). Visual Representation of War Themes in American Cinema - A Case Study of the Evolution of War Films. Communications in Humanities Research. 13. 239-242. 10.54254/2753-7064/13/20230340. #Film #Filmmaking #Filmmaker #FilmTheory #FilmIdeology #Cinema #FilmRepresentation Picture Box Films (Pty) Ltd --- How important is representation in film?

Very good TRIP « France is positioning itself as a one-stop shop for international production, expanding its studio spaces and bolstering its financial schemes in order to woo major productions. The territory offers a highly competitive Tax Rebate for International Production (TRIP), a rebate of up to 30% of the eligible production spend to a cap of €30m. The rebate rises 10% when VFX expenses surpass €2m spent on local soil. Despite the 2023 writers and actors strikes in Hollywood that delayed projects filming in the US or with US writers or actors internationally, 89 projects were approved for the TRIP in 2023, nearly double the 55 that qualified in a pre-Covid 2019, up from 62 in 2021, though down from 2022’s 100 productions. In 2023, 5 of the top 25 films at the US box office filmed at least partly in France: The Super Mario Bros Movie, Guardians Of The Galaxy Vol 3, John Wick: Chapter 4, Indiana Jones And The Dial Of Destiny and Teenage Mutant Ninja Turtles: Mutant Mayhem. The France 2030 project labelled ‘The Great Image Factory’ has a €350m investment from the government that is being spent on constructing more soundstages and virtual facilities. It is designed to double the surface area of film sets and nearly quadruple the surface area of backlots by 2030. »

What is virtual production? The topic triggers mixed feelings in me. The fear of the irretrievability of the past. The new mixed with curiosity and a desire for innovation. Thank you for these excellent case studies and sharing your insights today, Isaac Bergadà GrupMediapro. Topics: Virtual production vs. traditional production. Sustainability factors. Cost factors. Hyper realistic 3D Models of buildings and locations. New working conditions: jobs will be lost, new professions and new jobs will be created. New requirements for film funding. New requirements for permits. It's about nothing less than the present and future of the audiovisual industry and the visual arts. I will know more. Organized by Mallorca Film Commission, Balearic Film Commission, Fundació Mallorca Turisme

Hi connections I am here to share the thoughts on cinema 🎥 . Cinema, also known as film or movies, is a powerful medium of visual storytelling that uses moving images and sound to convey stories, ideas, and emotions. It has evolved significantly over the past century, becoming one of the most influential and popular forms of entertainment worldwide. ### History of Cinema: - **Early Cinema (1890s - 1920s):** The origins of cinema can be traced back to the late 19th century, with inventors like Thomas Edison and the Lumière brothers, who pioneered the technology to capture moving images. Early films were silent and very short, often just a few minutes long, such as the Lumière brothers' *Workers Leaving the Lumière Factory* (1895). - **Silent Era (1920s):** Films in the 1920s were silent but included live music or narration. During this period, iconic stars like Charlie Chaplin and Buster Keaton became famous for their performances in silent comedies. Films like *The General* (1926) showed the potential of film as an art form. - **The Introduction of Sound (1927):** The advent of sound in cinema was revolutionized by *The Jazz Singer* (1927), the first major "talkie," which combined synchronized dialogue with images. This innovation transformed filmmaking, allowing for more natural storytelling. - **Golden Age of Hollywood (1930s - 1950s):** During this era, Hollywood became the dominant global film industry, producing classics like *Gone with the Wind* (1939) and *Casablanca* (1942). Major studios controlled every aspect of filmmaking, from production to distribution, and stars like Humphrey Bogart and Marilyn Monroe became household names. - **Modern Cinema (1960s - Present):** The 1960s and 1970s marked a shift with the rise of "New Hollywood," led by directors like Martin Scorsese, Francis Ford Coppola, and Steven Spielberg. This period saw more experimental filmmaking and a greater focus on social issues. The 1990s introduced digital effects and CGI, which revolutionized special effects, seen in films like *Jurassic Park* (1993). Today, digital filmmaking has made movies more accessible to a wide range of creators. #snsinstitution #snsdesignthinking #snsdesignthinkers

Switzerland isn’t just about breathtaking landscapes — it’s also a thriving hub for world-class film, photo and video production. 🇨🇭 At ORBIS Production, we’re proud to call this country our home base for top-tier projects that span commercial campaigns, corporate branding videos, dynamic music clips, documentaries, and more. #1: Unmatched Swiss Quality & Precision Switzerland is known for its punctual trains and meticulous craftsmanship, and we bring that same commitment to every production. Whether we’re crafting a high-tech product demo or a sweeping narrative film, our dedication to flawless execution is unwavering. #2: State-of-the-Art Equipment & Facilities Leveraging cinema-grade gear (ARRI, RED, Sony Venice, Canon, DJI Inspire drones, Phantom cameras, etc.), our crews can capture mesmerizing visuals in 8K, 12K, and even 17K. Plus, our network of cutting-edge studios — complete with green screens, motion capture, and post-production suites — allows us to take your vision from rough concept to polished masterpiece. #3: Endless Location Variety With Alpine peaks, sparkling lakes, modern urban districts, and centuries-old town squares, Switzerland is a cinematographer’s dream. We’ll guide you to the perfect spot — whether it’s for a sleek corporate setting or a storybook mountain village — and handle all logistics, from location scouting to permits. #4: Multilingual Talent & Global Collaboration Our multilingual team speaks English, German, French, Italian, and more, which simplifies working with international clients. From on-camera presenters to behind-the-scenes crew, we assemble the ideal group to ensure your project succeeds, both in Switzerland and around the world. #5: Sustainability & Ethical Practices Filmmaking should be forward-thinking in more ways than one. We strive for eco-friendly, ethical productions — utilizing local talent, reducing travel footprints, and adopting green workflows where possible. If you’re considering film or video production in Switzerland, we’d love to share how we can help you stand out in an ever-crowded marketplace. Interested in learning more about our projects, approach, or philosophy? Visit us at orbispro.ch for details, portfolios, and to start a conversation. Let’s put the spotlight on your brand — 🇨🇭 Swiss style. Visit our Premier Swiss Production Company's website: 🔗 https://orbispro.ch #SwissProductionCompany #VideoProductionCompanyInSwitzerland #FilmProductionCompanyInSwitzerland #CommercialProductionCompanyInSwitzerland #ZurichProductionCompany #SwitzerlandProductionCompany #GenevaProductionCompany #LausanneProductionCompany #BaselProductionCompany #ZurichProductionServiceCompany #SwitzerlandFilmProductionCompany #SwissProductionServiceCompany #VideoProductionCompanyInZurich #ZurichVideoProductionAgency #ZurichVideoProductionCompany #ZurichFilmProductionCompany #GenevaVideoProductionCompany #VideoProductionCompanyInGeneva

🎥 Here are some famous movies that you probably didn’t know were shot in Hungary. But why is this small European country so popular among film producers from the US and beyond? >> Below is a list which also explains why we at Smart Craft are extremely happy to have Sarolta Szily as our collaborator. She is an experienced producer in Budapest, Hungary who has worked on countless projects including Hollywood movies, TV series, and commercials for renowned brands. So, this is why everyone loves to shoot in Hungary: 🎬 Versatile Locations: From historic castles to modern cityscapes, the country offers settings that can double for various global locations, including Germany, France, and Italy, saving both time and resources. 🌍 Short Distances: City to countryside trips can be as short as 30 minutes, and easy access to other European countries offer filmmakers the flexibility to capture multiple settings within a short distance. 💼 Infrastructure and Crew: Hungary boasts state-of-the-art production facilities, soundstages, and post-production services, supported by a skilled workforce experienced in catering to the needs of international productions. The country has a long history of filmmaking and is home to a pool of talented professionals. 💰 Financial Incentives: Attractive tax rebates for international productions make Hungary a cost-effective choice for filmmakers seeking high-quality production value without breaking the bank. Also, permit processes are efficient, even for downtown locations or famous buildings. 🏆 Award-Winning Productions: Several award-winning films have been shot in Hungary, showcasing the country's ability to deliver world-class cinematic experiences that captivate audiences worldwide. >> Join the club of successful video marketers. Explore our website for more details on locations, live shoots around the world or AI-generated video content.  https://lnkd.in/dHHpCja2 Our collaborators:  >> Sarolta Szily (Budapest) >> Umault (Chicago) >> PromptMonsters (International) >> colectiv (Madrid) >> and myself, based in Barcelona. #smartcraft #creative #production #FilmProduction #Hungary #CinematicExcellence #CreativeIndustry #Hollywood #InternationalFilmmaking #FilmIncentives #ProductionValue #FilmLocations #live #shoot #animation #ai #virtual #3d #strategy #scriptwriting #commercials #marketing #communication #VideoMarketing #CreativeCollaboration #BudgetFriendly #ProductVideos

Virtual Production: I keep hearing people who should know better doubt it's utility... the arguments are starting to come across more as dogma than understanding. It doesn't replace traditional production techniques but, my word it's a wonderful tool in the filmmaker's toolset. A bit of a magical Grimoire of skills (Gav hits up a couple of image prompts and some photoshop stuff for a few minutes). And that's not just... "your opinion dude!!" (quote talking with a production manager yesterday)... it's evidenced by outputs and stuff. E.G. WISFFF. My lovely little film fest to celebrate scifi and fantasy film... it gives me the privilege of seeing film entries from all over the world, including ones that use VP and... Ding Dong!!! A few films already in this season that are showing just how much filmmaking using VP is maturing. Spain, USA, Korea, UK, Germany... all have teams putting out films that utilise VP to pull off beautifully creative storytelling using the abilities of VP formats to its best. E.G. I'm fortunate enough to be involved with the production of a couple of films at the moment (embargoed... you'll have to wait)... but the preproduction skills VP knowledge enables... just gives Indies a new level of prep. Virtual scouting a digital twin of the set builds... gives us ideas, allows us to optimise the blocking, set changes, and much more. Basically, my point is... the magic VP proponents have been discussing... it's happening... and it's clearly a very democratising movement... if you learn the skills and can get access to the education and kit. #virtualproduction #vp #filmmaking #indiefilm #film #production #vfx #education #shortfilm #wisfff #virtualscouting

Soju thoughts from Seoul: even if AI were 100x better at text to video, 99% of the world would still suck at making video content. A good vision is one small component of the execution process. You also need a solid understanding of the art of filmmaking and storytelling to prompt correctly, from sequencing to cinematography to set design to wardrobe and everything in between. In my opinion, very little will change around the democratization of art – top filmmakers will still be Tiger Woods and you’ll still be shooting 90s on the county course. Same goes with writing and design. And that’s ok, because that’s just life. Talented producers like Chris Rocco and talented directors like Liam Reardon are high in-demand for a reason, they have hard skills and a sixth sense for how to bring people together to create a compelling piece of art. You can’t cheat your way out of talent, and no language model is going to change that.

Screening Rights Film Festival’s online programme – One’s Connection is Another’s Division’ – went live on the Grand Union website yesterday! 🎞️⁠ ‘Sebastia Disagreement’ (2023) by Yiru Qian is one of the two films we’re screening: ⁠ ‘Through highly inventive methods of physical and immaterial visualisation — digital 3D models and screen capture, as well as miniaturised re-enactments using hands, maps, gypsum models, and even puppetry, with marionette oranges serving as stand-ins for the legendary Jaffa fruit. 🍊 Within ‘Sebastia Disagreement’, filmmaker-researcher Yiru Qian unpacks the zionist occupation of Masudiya and Sebastia stations, once crucial sites for Palestinian agricultural activities and historically important transit points on the Hejaz railway, which connected cities across North Africa and the Middle East.’ 🚂 Find out more, and watch ’Sebastia Disagreement’ here 🔗 https://lnkd.in/e9jffcjc 📸Still from ‘Sebastia Disagreement’ (2023) by Yiru Qian. Image courtesy of the artist. @screeningrightsfilmfest⁠ @yiru.qian_⁠ @warwickarts⁠ @mac_birmingham⁠ @filmhubmidlands⁠ @warwickengages⁠ [image description - A landscape film still featuring a computer desktop, primarily filled with an image of many orange satsumas filling a small model of a ruined brick building. white text at the bottom of the image reads '[street vendor selling oranges shouting into mic, Gaza, Palestine, daytime.]' To the left of the oranges image, several smaller windows are open on the desktop, which feature small white text on a black background, a picture of an older man wearing a Keffiyeh, sitting outside. Behind the open windows, the computer desktop is a plain dark green colour.]