Andreas Obel 🚀’s Post

✨ The greatest marketing lie of our time: "It's getting more complex." Everyone's building: • 12-step funnels • 7-layer campaigns • 5-phase sequences • 3-tier automations Meanwhile, the best campaigns I've seen this year: A founder explains their solution A developer shares their process An engineer fixes a problem A designer shows their work No frameworks. No formulas. No funnels. Just deep knowledge, openly shared. We've confused complexity with competence. We've mistaken tools for talent. We've replaced wisdom with workflows. The truth? Marketing isn't getting more complex. We're making it complex to justify our existence. Great marketing has always been: Show up Know your stuff Share what works Help people win ⭐️ Everything else is just noise. Let's make marketing human again. DM me if this resonates! #MarketingTruth

Why Will Their Businesses Die Soon? There are only two paths in marketing: 1. Make the product UNMATCHED – tailored to the specific needs and expectations of a particular (quite narrow) group of people. This is the first way. Winning over competitors by focusing on creating a product for a narrow group makes the act of selling relatively simple (in exchange for the complex and risky process of creating a product that meets the requirements). 2. Try to sell a standard product, similar to what others offer, by being inventive with offers and client acquisition technologies, striving to outdo competitors in the quality of customer acquisition technology and sales systems. Let’s call it: technical Marketing Superiority. Both options are challenging. The best scenario is when both points are executed equally "well" (meaning better than competitors). I see a dramatic mismatch between the problems companies are facing now and the ways they are trying to solve them. The problems are quite real: some have seen their market drop by 25% in the last six months. Others have noticed significant changes in customer behavior, with customers choosing products/services based on different criteria than a few years ago. One subscriber described the year’s outcome as follows: "…currently in some confusion, we closed the year with a loss of 500K…" But when asked what they are doing to navigate out of this situation, the typical answers are: "we created a new landing page," changed the ad agency, hired a marketer, made a TikTok video, etc. ("but somehow, there are no new customers…"). By "technical marketing superiority," I mean the ability to achieve higher results at each stage of the sales funnel than competitors. Or creating a fundamentally different funnel structure but also with higher-than-average market indicators. Perhaps you attract more traffic than competitors’ sites. Maybe it’s more targeted traffic, resulting in significantly higher conversion rates. Perhaps, your average check is higher than other companies. The client may stay with you longer and bring in more money overall. Your client acquisition cost may be significantly lower. And so on. If you want to improve your business results, set up Sales Funnels, and get marketing systems better than your competitors, let me show you how I can help you with my latest IT system with AI. P.S. Photo by Lee Friedlander. #alextsar

Revenue-focused marketing isn’t just about flashy campaigns; it’s about knowing your numbers. In today’s competitive startup landscape, tying every marketing activity back to unit economics can be the difference between growth and missed potential. The Customer Acquisition Cost (CAC) and Lifetime Value (LTV) aren’t just finance metrics; they’re essential gauges of long-term success. Subscription-based businesses in particular, look at LTV to CAC to understand how much a customer is worth over time, helping to focus efforts and refine campaigns for real ROI. Just like a football team tracks stats to assess player impact, we monitor CAC to make smarter marketing plays. It’s all about sustainable growth, not just scoring big but doing so consistently.

What if your biggest marketing mistake is marketing at all? Blasphemy, right? But stick with me here. We live in a world of ad blockers, subscription services, and content saturation. People aren't just ignoring ads. They're paying to avoid them. So maybe it's time for a radical shift. Stop marketing. Start mattering. Here's what I mean: Instead of interrupting... integrate. Instead of promoting... provide value. Instead of selling... solve problems. Think about the brands you love. Do they bombard you with ads? Or do they enrich your life in some way? How to matter more and market less: - Create useful content, not just promotional material. - Build communities, not just customer bases. - Focus on customer success, not just customer acquisition. - Solve industry problems, not just company problems. - Stand for something bigger than your products. Remember: The best marketing doesn't feel like marketing at all. It feels like help. Like entertainment. Like value. .............................. 👨 My name is David Baer 👉🏼 Mentor & Trainer to Marketers and Agencies 🤖 Strategic Advisor to SMBs on Systems, Process, Planning, Automation, & AI ℹ Learn more on my LinkedIn profile ✅ Want to see more from me? 👥 Connect with me here on LinkedIn ................................

#Marketing is SOLVED. There are no secret tricks that some know and others don't. No magic tool that can instantly convert leads into customers. No hidden formula that will unleash your revenue potential. Everyone is using the same best practices, tools, and strategies. What separates an effective Marketer from an average one is the ability to think outside of the box. To use these best practices and tools as a starting point, and then think critically about your own unique situation and adjust them to fit. For example, going after every keyword that your tool spits out is a waste of time for 90% of companies. Marketing activities must be aligned with a path to revenue, otherwise there is no #ROI. Creating a path to revenue centers around deeply understanding your customer and their pain points, then building around that. Traffic is good... But traffic with no conversions is just vanity traffic. Conversions are good... but conversions with no revenue are just vanity conversions. My advice: work backwards. Start from what drives revenue, NOT from what drives traffic.

Struggling to get results from your campaigns? Let’s simplify it. Marketing campaigns aren't just ads — they are strategic tools. The secret to success? → Picking the right type of campaign for the right purpose. Here’s the breakdown: 1. By Purpose → Need brand visibility? Go for Product Awareness campaigns. → Want loyal customers? Focus on Customer Retention campaigns. → Launching something new? Opt for Product Release. 2. By Channel → SEO for long-term organic growth. → Social Media for quick traction. → Email Marketing to nurture leads into buyers. 3. By Duration → Long-term campaigns build authority and awareness. → Short-term campaigns drive immediate action. 4. By Market → B2B: Tailor campaigns for logic-driven decisions. → B2C: Focus on emotions and lifestyle fit. 5. By Regions → Localization campaigns for market-specific messaging. → International campaigns for global expansion. Stop guessing. Start strategizing. Map your campaigns to these types, and watch your results explode. 📌 Which campaign type will you prioritize next?

Are you struggling to achieve better results from your marketing campaigns? Fernando Angulo provides an excellent breakdown of how campaigns are not merely advertisements but strategic tools designed to achieve specific objectives. Whether the goal is to enhance brand visibility, foster customer loyalty, or drive global expansion, this framework offers valuable guidance on aligning campaigns by purpose, channel, duration, market, and region. #MarketingStrategy #DigitalMarketing #CampaignManagement #MarketingTips #MarketingInsights #BrandAwareness

A basic but an important understanding required by all #digitalmarketers out there. Semrush #MarketingCampaigns #MarketingStrategy

Marketing isn’t just about creativity—it’s about numbers, too. The right metrics can guide your decisions and help you grow. Here’s where to focus. Website Traffic: Are people finding you? Look at sessions, unique visitors, and traffic sources to understand what’s driving interest. Conversion Rate: It’s not just about visits; it’s about actions. Track form submissions, purchases, or any desired outcome to measure success. Engagement Metrics: Likes, shares, and comments tell you what content resonates. Engagement helps you refine your messaging. Customer Acquisition Cost (CAC): How much does it cost to win a new customer? A low CAC means your campaigns are efficient. Return on Investment (ROI): Are your efforts paying off? Tie marketing spend to revenue to get the full picture. Data without action is just numbers. Use it to tweak, test, and improve—it’s how good marketers become great. What metrics do you rely on most?

“Sorry we’re just too busy right now - we’ll think about marketing in a few months”. That’s a common thing I’ve heard from small businesses over the years. Then in slow times like these, guess who calls asking for miracles? Trying to ramp up a marketing machine overnight is like waking up and deciding “today is the day I’m going to play for the All Blacks”. Good luck, but you didn’t do the hard yards, now you're standing awkwardly on the field and no one knows who you are or what you do (and you are going to get really hurt!). It takes consistent effort to maintain product-market fit, build brand awareness, hit the sweet spot with channels, messaging, tone and USPs, and build a predictable pipeline. And guess what? Once you’ve figured it out, the game will change again, and you’ll need to be prepared to test, learn, and adapt. In the past few years, we’ve seen ad costs skyrocket with most B2B companies struggling to get any ROI within the first 24 months. AI is changing the SEO game. Social and email are saturated. CAC is through the roof while marketing ROI is abysmal. Marketing teams have been laid off as a result because they didn’t adapt fast enough, or couldn’t. Marketers have had to reinvent the wheel during these changes with COVID and a poor economy (longer feedback cycles). It’s going to take time to adapt. But continual investment is key, while closely monitoring ROI and being extremely creative and agile. It might take 12-months, but like finding product-market fit, once you get it, you'll start to get real momentum.