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What Role Does the DPP Play in Your Brand’s Future? 🤔 During a recent webcast with Akeneo: The Product Experience Company and Ocode, Alix Dezaulière, Account Executive for France & Belgium at FAIRLY MADE®, shared key insights on the upcoming Digital Product Passport (#DPP) and its impact on the fashion industry. 🧵 The DPP, set to be implemented in 2027 for textiles, will require comprehensive product traceability—from raw materials to environmental impact, among other things. 💡Alix emphasized that Fairly Made has been ahead of the curve for six years, supporting over 100 brands in tracking their supply chains and assessing environmental impacts. 💬 “Fashion brands wield significant societal power and must embrace their responsibility. They need expert help to structure their data for compliance—not just for today’s regulations but to anticipate future ones. Taking action ahead of the DPP is essential!” 📈 The DPP isn’t just about compliance—it’s a tool for growth. Alix highlighted that brands investing in data precision and traceability will gain a competitive advantage, as sustainability becomes a key driver of consumer decisions. Book a demo now and see how we can help transform your business 👉 https://lnkd.in/ePQJTaF2
