ODK Media’s Post

📺 Launching a new FAST channel has become increasingly difficult as platforms become more selective about the quality of content. Platforms are now demanding an original, proprietary, and ongoing pipeline of content to differentiate a channel, and even to consider launching it. It is estimated that there are currently about 1,500 FAST channels worldwide (75 percent of which are based in the U.S.) and 22 major platforms, including the connected TV manufacturers. Platforms have become gatekeepers when it comes to the selection of channels carried and for the way they are delivered. #fastchannels #fastisbest #safestreaming #freemium https://lnkd.in/gpMxxkdt

FAST Wars encapsulate the competitive rush in the Free Ad-Supported Streaming TV industry to deploy broadcast services over IP-connected devices. Content Owners and Broadcasters have identified FAST as an economical strategy to enhance and shift their revenue streams from dwindling traditional mediums to the burgeoning realm of connected TVs and FAST OTT platforms, accessible via Smart TV applications and across various devices like mobiles, computers, and tablets. https://lnkd.in/eEm7x92y

The coming pay-TV cliff The live pay-TV market — mostly traditional multichannel video programming distributors (MVPDs) like Comcast and Charter — faced a new low subscription rate in the second quarter of 2023. The decline in the number of subscribers is expected to accelerate, with subscription revenue projected to fall by around $15 billion annually by 2027. We expect a revenue tipping point or cliff in the near future, with several potential triggers. New revenue strategies Take cues from other successful players, including getting more creative with pricing. Consider expanding ad revenue possibilities from promotions tucked within the most binge-worthy content available in advertising-based video on demand (AVOD) tiers, or even dynamic ad insertion capabilities. These moves could prove lucrative given that the AVOD market is forecast to have a value of $59 billion by 2027. Or take the collaborative approach and build a flywheel that evolves into a home platform from which customers can access content and services across a broader ecosystem that can include video, music and even gaming and e-commerce. This can strengthen engagement and keep churn at bay. https://lnkd.in/gb_zDXXn

🌍 Staying Ahead with the European Accessibility Act: A Game-Changer for Streaming Services 🚀 2026 is just around the corner, and with it comes the European Accessibility Act. This isn't just another regulation - it's a pivotal moment for international streaming services. The Act aims to make services more accessible, and yes, it does bring its share of compliance requirements. But let's look beyond the 'must-dos'. There's a silver lining here: a competitive advantage waiting to be unlocked. Imagine enhancing your data supply operations to not just meet but exceed the standards. This isn't just about avoiding penalties; it's about setting your service apart. In an industry where user experience is king, accessible features can be your crown 👑 So, are you ready to turn this regulation into an opportunity? It's time to rethink, revamp, and revolutionize. Read the full article at: https://lnkd.in/dcGgfJYz #StreamingTech #Accessibility #DataOperations #euregulations #Streaming #GlobalMedia #ContentStrategy #broadcasting

#EAA is an important initiative. With all streaming services aiming at global reach this should be a big focus! At Clipsource we are working on providing relevant support for #wcag2 in our modules. Read more about how you can stay ahead https://lnkd.in/dcGgfJYz #metadatamanagement #accessibility #contentmarketing

Data & commercial surveillance marketing/adtech consolidation renewed, as Trump Adm. enters. Growing data gathering/targeting via "smart" TVs, streaming, expanding privacy concerns as we document here: https://bit.ly/4dHEOYh  https://lnkd.in/gr33NE7S

Internet protocol (IP) video could play a critical role in not only optimizing workflows and keeping down OPEX, but also creating new offerings for broadcasters to distinguish themselves and compete with new media providers.👉 https://zurl.co/UnO5 #broadcasting #services

Data & commercial surveillance marketing/adtech consolidation renewed, as Trump Adm. enters. Growing data gathering/targeting via "smart" TVs, streaming, expanding privacy concerns as we document here: https://bit.ly/4dHEOYh  https://lnkd.in/gcYs3dz2

Thrilled to see this blog post by our good friend Shalabh Agarwal. We've worked with his company Enveu over the years, and I highly recommend them for OTT needs. Anyway... definitely check out this article on the PubNub blog. Is a quick and easy read that addresses the rise of human interactions in OTT platforms. Great stuff! https://lnkd.in/gv3hf_XQ

As navigation and discovery continue to be an evasive (and yet fundamental) need for #streaming and #content owners alike, Google is providing yet another solution (or so it seems). Google already owns YouTube and to the lament of many, a significant amount of #advertising revenue and eyeballs on either YouTube TV or on their free app which also has an anchor position on most #smarttv screens. As #bundling is again the flavor of the day for driving multi-pay services, Google TV may be laying the foundation for what the rest of the #video business should attempt. Can Google reduce issues like endless scrolling, too many clicks to watch, EPG customization, curated VOD rather than DVRs, #livetv promotion with easy access to local news and #sports content? The question is whether Google TV can also accelerate the purchase of products advertised on platforms via embedded pixels, product placement and more -- that could truly be the end of #cable let alone several other video platforms who have failed to evolve. A world without boxes or sticks can't be that far off. Once the DIY dashboards become more uniform, the business of #advertising on #streamingplatforms will become a measurable and quantifiable model. Then publishers can fight for their own inventory assuming they have the ability to fill those ad minutes themselves. While this might be the start of something amazing, for some in the business of video it could also be the beginning of the end. If you let someone else drive the bus you really have a limited choice of destinations. You go where the bus goes. If you want to control your own destiny, get your own bus (or at least start with a skateboard). Ashling Digital Inc. #ashlingdigital #OTT #innovation https://lnkd.in/etq4gKZP