Offset Africa’s Post

What advice would you give to young PRs just starting out? I had the opportunity to speak with Tony Otoa Chief Corporate Affairs Officer at the Uganda National Oil Company, during the East Africa Public Relations Week 2024. In this interview, Tony shares some invaluable advice for PR professionals entering the field. If you're new to PR, this is a must-watch! #PRAdvice #EastAfricaPRWeek2024 #PublicRelations #TonyOtoa #UgandaNationalOilCompany #PRCareerTips #Arusha

This World Environment Day (June 5th!), join me as I explore 4 easy ways YOU can get involved! From exploring nature to reducing waste, there's something for everyone. Watch my latest video for actionable tips and let me know in the comments which action you'll be taking! #WorldEnvironmentDay #TakeAction #Regreeningcommunities.

I agree with the emphasis on cultivating networks and understanding brands deeply. Building strong connections across various industries and geographies indeed enhances the influence and impact of PR work, driving meaningful change through collaboration. It reflects the necessity for PR to go beyond traditional roles and contribute to strategic planning and decision-making processes within organizations. However, it raises questions about the readiness of PR professionals to adapt to this expanded role. Are there enough training and development opportunities to equip PR practitioners with the necessary business acumen and analytical skills? Additionally, how can PR professionals balance their traditional duties with these new responsibilities effectively? While the future of PR in Africa is indeed promising, it is essential to consider how PR professionals can continuously innovate and stay ahead of global trends while maintaining these high ethical standards. This balance will be key to shaping the continent’s narrative on the global stage and driving meaningful impact.

My feature article with Malesela Maubane CPRP™ “Setting the Standard in Public Relations and Communication”’ published on page 15 of the Sunday World newspaper. The article delves into the evolving role of public relations and communication in shaping narratives, building trust and driving impactful engagement. Public Relations Institute of Southern Africa (PRISA) #PublicRelations #CommunicationsLeadership #IndustryStandards

Kentice Tikolo, OGW, FPRSK- Meeting Esther Amba Numaba Cobbah, the CEO of Stratcomm Africa more than a decade ago, was an invigorating experience. We both share a passion for research, and it was refreshing to have someone to discuss research methodologies and findings with, concerning #publicrelations and #communication management. Watch the video below for more. Public Relations Society of Kenya (PRSK)

Top 5 Public Relations Campaign Strategies in Africa: This article explores the top 5 Public Relations Campaign Strategies that have been instrumental in reshaping narratives, building trust, and propelling positive change across the African continent. Read more: https://bit.ly/3JOGEKH Credit: Djembe Consultants #publicrelations #prtrends #marketing

In a world full of stereotypical narratives especially when the topic revolves around Africa. It is essential to train yourself to write in a manner that sheds light on the issues present while also acknowledging the steps community leaders and members have taken to solve these issues. I am grateful to have completed my course in Ethical Storytelling and wish to use the skills I have gained from this to create ethical and factual narratives as a communications and public relations enthusiast. #StoriesofAfrica #EthicalStorytelling

#WORLDPRDAYCOUNTDOWN #tips Crisis management is a critical aspect of PR. How do you stay prepared? let us know in the comment section Join us for insights on July 16th. #CrisisManagement #WorldPRDay Institute for Public Relations Chartered Institute of Public Relations Institute of Public Relations (IPR), Ghana Global Media Alliance Women in PR Ghana Stratcomm Africa

📰 When faced with a crisis or bad publicity, it's crucial to handle media inquiries with care and transparency. Avoiding the phrase "no comment" is key to maintaining trust and credibility. Instead, provide a thoughtful response or acknowledge the situation while ensuring you are well-prepared to address any concerns or questions. By engaging with the media openly and honestly, you can help shape the narrative and demonstrate your commitment to addressing the issue at hand. #MediaRelations #CrisisManagement #Transparency #PublicRelations #CommunicationStrategy IG South Africa KOJ PR & Communication

The 2024 Global Comms report from #PRWeek and #Cision is available for download. While there are some valuable insights in the report, I wonder how the authors can call this report "Global" when #Africa is not considered, nor included. Well PR Week and Cision, commission the Africa-based PR firm #Genesyscommunications to truly make your publication global!