Oksana Pidmogylna’s Post

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Marketing | Clinical trials

Just some quick thoughts on making our #healthcare #brand shine on social media. With patients seeking health advice online, #SocialMedia can become a powerful tool for healthcare brands. We may always use SMM to connect with the audience and demonstrate our expertise. What I do to build a social media #strategy in healthcare: ▪️ Educate and inform: I put position of our brand as a trusted source of health information by sharing content about health conditions, treatments, and wellness tips;  ▪️ Engage authentically: I foster genuine interactions by responding to comments, participating in relevant conversations, and creating community-driven campaigns;  ▪️ Leverage user-generated content: encourage my community to share their stories and experiences to inspire new participants;  ▪️ Stay current with trends: I use social media trends as an advantage, but ensure they align with my brand’s messaging;  ▪️ Highlight success stories: my colleagues share patient testimonials and success stories to illustrate the real-world impact of your service or product; I believe, #consistency is key, so keep the content fresh, relevant, and aligned with my brand’s mission

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