Olamide Soyoye’s Post

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Coaches, Consultants and Business owners hire me to help them monetize their personal brands and to be well-positioned on LinkedIn (see testimonials in my featured section)

I want to share a real story every founder and executive reading this can learn from. Few months ago, I had a discussion with an executive of a 6 figure multinational company. His goal was simple- to boost sales through organic digital marketing. The company invested in developing tailored marketing strategies, but things didn't go as expected. It was more of instructions to the team on what to do rather than a journey they enjoy begin part of; leading to disinterest and little progress.  What I told him 👇 "Take the lead and make it something they want to be part of". 🔹️Let's take 2 iconic women as examples. (Rihanna and Beyonce). Rihanna's businesses have proven to be significantly more successful than Beyoncé's businesses. Why? Level of inclusiveness.  Rihanna built her personal brand and shows her personality through her businesses compared to Beyoncé. Rihanna consistently promotes her businesses by showing how they are part of her life and why people should care. (This alone made millions of people promote her products as community members). Her inclusiveness as the founder of her businesses led to the massive growth of an $ 8-figure company people love. Here's the lesson👇 Marketing and branding aren't the work of a single department.  Your involvement and actions determine the level of success. What made Rihanna's businesses more successful than Beyoncé's businesses is that she is deliberate about promoting her businesses unapologetically.  🔹️Dear CEOs and Executives, Stop sleeping on the opportunities that can come by leveraging your personal brand.  Taken action today. Happy new week. 

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Olamide Soyoye

Coaches, Consultants and Business owners hire me to help them monetize their personal brands and to be well-positioned on LinkedIn (see testimonials in my featured section)

8mo

Happy new week This is a soft reminder that there's always a way out of the challenges you're facing if you're willing to learn, work and trust God Jesus loves you.

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Olamide Soyoye

Coaches, Consultants and Business owners hire me to help them monetize their personal brands and to be well-positioned on LinkedIn (see testimonials in my featured section)

8mo

Get a FREE copy of my ebook on 14 different ways to get new clients today via the link in my featured section.

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Elishai Zeharya

Building @ Bright | Business Storytelling | Helped 200+ startups share their stories with the world

8mo

Olamide powerful example. Something I've found: The founders who don't get involved in the marketing and branding often think it's beneath them, and view marketers as magicians. The founders who do get involved, have a strong understanding of their importance and produce the results that reflect that.

Olamide Eniola-Peters

CEO Mapway Real Estate Limited

8mo

Olamide I agree with you, promoting your personal brand as a business owner is a strategic move. By showcasing your expertise, values, and unique perspective, you not only establish yourself as a trusted authority but also indirectly enhance the reputation and visibility of your business. It's a powerful way to build connections, attract opportunities, and differentiate yourself in a competitive market.

Yeah, spot on! The inclusiveness and personal involvement you mentioned truly make a difference. Rihanna's approach is a fantastic example of how to drive growth organically. Olamide Akinde

Joy Sceizina

Event Planner | Social Media Philosopher |Content Creation Specialist | Blogger

8mo

Thanks for the update! Have an awesome week ahead.

Umoh Joshua

Social Media Strategist| I Help Web3 Founders Build a Reputable Brand through Strategic Positioning| Building JOMILPR AGENCY| Web3 Gaming Enthusiast

8mo

Promote your business that's how to grow the business more reasons I advice founders to build a personal brand .

Charity Ezinwanneka Onyemaechi, DF, SGBV-I

I transform brands to stand out, attract their target audience and generate 💰💰 with strategic branding and impactful content. ⚡Graphic Designer ⚡Brand Strategist ⚡ Content Marketer. DM IGNITE to get started.

8mo

A lot of business owners shy away from promoting their businesses. Some just don't do it right. When you master promoting your business in the right way, you create something your team and community would love to be a part of. Have a great week Olamide Akinde.

Mosope Adeyemi

Mindset & Growth Coach, Founder of CallToThrive| Daily proven insights to transform your mindset and help you thrive.

8mo

I totally agree with this post. Evolving companies are now making sure that employees build a personal brand so the company can leverage on it, and that’s because they have seen how powerful having a personal brand can be in running a business.

Joyce Nwokenaka

An educationist that educates all grades in Primary and College in ensuring those who are struggling with thier studies improve with good grades // An avaitor that assist with travel needs.

8mo

Thanks for sharing 

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