The launch of The Royal Commission for AlUla's (RCU) new branding and logo is an opportunity to take a moment and reconnect with our goals, reconfirm our vision, and reengage with our ambition.
Since establishment by Royal Decree in 2017, RCU has driven rapid and significant change as part of its mandate to comprehensively regenerate AlUla County.
In line with the transformative milestones that are mapping out the Kingdom’s march towards its Vision 2030 objectives, RCU is unlocking the extraordinary potential of AlUla – its places and its people.
While our work is ongoing and far from complete, the redesign of our visual identity is a chance to reinforce our commitment to developing AlUla into the world’s largest living museum and a global hub for culture, heritage, tourism, and much more.
Designed to embody AlUla’s deep-lying sense of history and community, combined with a vitality that pushes it ever onwards, the new logo features dynamic graphic lines to indicate growth and progress, while the three lines at the bottom represent its deep and rich foundations within the natural world. Meanwhile, a palette of earthy colours capture the unique geographical identity of AlUla and the cultural monuments that dominate the landscape and define its role in the ancient and contemporary world.
As RCU moves forward, each new stage of our work brings new challenges and fresh achievements. In recognising our growth, our new logo serves as a clear visual marker of the journey so far, and the journey yet to come.
The Royal Commission for AlUla launches its brand identity, reimagined to keep pace with its ambitious development plans, the long-term mission for comprehensive and sustainable regeneration, in alignment with #SaudiVision2030.
Our brand reflects RCU’s multi-year strategy for #AlUla, boosting awareness of its central role in regional development while deepening partnerships with the community and residents.
#AlUlaCultivatingALegacy
C.E.O. Franplast S.P.A.
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