Oli Clifford’s Post

Stories are boring When there is no why. Imagine, I just went to the store, and I saw you on the way back. I started telling you the things I bought, and how after I purchased what I needed, I then left the store. People crave for the "and then" Now imagine, I just went to the store, and I saw you on the way back. I told you I bought some pizza sauce, and on way back to my car I tripped on a pothole, and all the sauce I just bought broke apart and stained my shirt. When there is no plot, the story becomes bland. There are levels to story telling. Without a why to the story or the plot. It is just about telling information. When we market to clients, if there if no why, it all just becomes one chord on the piano, rather than the whole symphony. Join me as I learn to become 1.73% better everyday, with one new skill.

Our brains remember stories 22 times better than facts. Imagine it's a rainy day and you're scrolling past endless product specs. Boring, right? Now, picture stumbling upon a story, a struggling baker, burnt-out and stressed, finds new joy whipping up fluffy cakes thanks to a magical (okay, maybe just really good) oven. Suddenly, that oven isn't just specs, it's a HERO in a delicious tale. You can almost smell the warm pastries! . . . Remember facts are cool, but stories? They hit you different. They make you feel something, connect with the characters, and maybe you even see yourself enjoying that yummy cake 😋 And guess what? When we feel connected, emotions run high, and those emotions?? They can lead to that click of the "buy" button. So, get your brand's tale cooking, and watch the connections (and sales) rise like freshly baked bread 😎 BTW What baked goodies get your taste buds tingling? Mine is cookies!! 🍪 ___________________________ Follow me for good. #videoediting #videostorytelling

Hey there, coffee lovers and LinkedIn scrollers! ☕️ I’m here to spill the beans [pun intended] on why your posts might not be getting the buzz they deserve: Long, chunky paragraphs are like that burnt coffee taste - nobody wants 'em! #yuck Here's how to make your content as refreshing as an iced Americano: ➡️ Break it up, buttercup! Use bullet points like you're adding flavor shots. ➡️ Mobile-friendly is the new black. Optimize like you're perfecting your pour-over technique. ➡️ Keep paragraphs short & sweet, like espresso shots. ➡️ Ditch the jargon - we're not here for a coffee cupping session. ➡️ Simple words = happy readers. Think "coffee," not "caffeinated beverage." ➡️ Aim for 8th-grade reading level. If a kid can order a frappuccino, they should be able to read your post! Remember, LinkedIn craves simplicity like we crave our morning brew. So, spill it: ✨ What do you like to see in a post? 👉 Short and sweet? 👉 Long and detailed? ✨ Do you care about making your posts easy to read? 👉 Or is it about getting your message out? ✨ What's your secret recipe for keeping it simple? 👇 Drop one tip that you use in the comments Let's chat in the comments! I'll be here, sipping my third coffee of the day. ☕️☕️☕️

Ever wondered what makes you pick one beer over another? Here, I explain the psychological insight that might just explain your next craft beer choice. You’ll discover why the 'Pratfall Effect' could be influencing your taste and preferences without you even realizing it. It's all about the charm of imperfection and authenticity. Does the 'Pratfall Effect' impact your buying decisions? #consumerbehavior #consumerinsights #packagingdesign #brandperception #consumerbehavior #marketingpsychology #consumerpreferences

Lumpy Mail idea 💡 if you want to have a coffee/conversation with someone…. Send a personalised reusable tumbler in the post - with a sachet of tea/coffee in it…. Maybe some biscuits? And request that coffee! A few days later - call them up and ask if they’d like to book that coffee. What have you got to lose? What would you say if you received the request? At the very least you’d make time for a virtual cuppa??? If you like this idea and want to give it a try….. l can help make it happen. Or give it a go DIY style. (Although the reality of DIY is that it never gets done or at least not quite as easily or quickly as you’d hoped!) Now…. Who wants a cuppa with me?? I’ll provide the personalised cup! ☕️ #directmarketing #lumpymail #idea

Hey there, coffee lovers and LinkedIn scrollers! ☕️ I’m here to spill the beans [pun intended] on why your posts might not be getting the buzz they deserve: Long, chunky paragraphs are like that burnt coffee taste - nobody wants 'em! #yuck Here's how to make your content as refreshing as an iced Americano: ➡️ Break it up, buttercup! Use bullet points like you're adding flavor shots. ➡️ Mobile-friendly is the new black. Optimize like you're perfecting your pour-over technique. ➡️ Keep paragraphs short & sweet, like espresso shots. ➡️ Ditch the jargon - we're not here for a coffee cupping session. ➡️ Simple words = happy readers. Think "coffee," not "caffeinated beverage." ➡️ Aim for 8th-grade reading level. If a kid can order a frappuccino, they should be able to read your post! Remember, LinkedIn craves simplicity like we crave our morning brew. So, spill it: ✨ What do you like to see in a post? 👉 Short and sweet? 👉 Long and detailed? ✨ Do you care about making your posts easy to read? 👉 Or is it about getting your message out? ✨ What's your secret recipe for keeping it simple? 👇 Drop one tip that you use in the comments Let's chat in the comments! I'll be here, sipping my third coffee of the day. ☕️☕️☕️

Ever wondered what makes you pick one beer over another? Here, I explain the psychological insight that might just explain your next craft beer choice. You’ll discover why the 'Pratfall Effect' could be influencing your taste and preferences without you even realizing it. It's all about the charm of imperfection and authenticity. Does the 'Pratfall Effect' impact your buying decisions? #consumerbehavior #consumerinsights #packagingdesign #brandperception #consumerbehavior #marketingpsychology #consumerpreferences

Can things be perfect? I usually say no. Immediately no. But something happened this morning that forced me to rethink my thinking. Or, to be honest, made me rethink something I once thought about a lot. There are things that can be perfect. In the moment. And for whatever reason, it's almost always something incredibly simple. Or at least something that seems like it should be incredibly simple. And you know it immediately when it happens. A martini only has three ingredients. A real martini, that is, is gin, vermouth, and cold. The garnish is your choice. But order one in five different places. The same way. Dry. Up. Twist. And you'll get five completely different experiences. Order it in the place you love. From the hands you trust. And you'll feel the perfection in the weight and temperature of the glass. You'll smell it as it approaches your nose. And you'll know. Before your tongue hits the syrupy liquid. Perfection. The next night. The next place. Not so much. The French say if you can make a great omelet, you can cook anything. Eggs. Cheese. Butter. That's it. Maybe a little salt and pepper. On a great pan. But that's it. And when it's right. It's so, so right. And so simple. Marinara, same thing. Tomatoes. Onion. A little garlic. Olive oil. A little red wine. Completely different every place you go. Except that one place. And it's perfection. So simple. What's makes the difference? Care. And the moment that made it. These are all the simplest things, but when made properly, they exact a kind of poetry. A guitar solo. Six strings, ten fingers, and a moment in time. You can chase it. Force it. And never find it. Or you can commit to the moment. The practice and the technique. And trust that it will happen on its own. I ordered a cappuccino this morning. Espresso and foam. That's it. And when I picked it up, I knew. By the weight. Before it hit my lips. Perfect. #storymatters #wordsmatter #strategy #contentstrategy

Brilliant example - The 'Pratfall Effect'. 🧠 Did you know people often use simple mental shortcuts, also called heuristics, when they make everyday decisions? As a marketer, understanding these behavioural sciences and identifying where you can tactically use them to drive behavioural change, would be valuable and lead to some really great outcomes. Some are really simple to apply. ⭐ 💥 #PratfallEffect #ConsumerPsychology #BehavioralSciences #MarketingStrategies 🚀

Imagine this: Your colleague, Kate, has asked you to make a cake for Doug’s birthday. 🎂 She gives you all the information: A round chocolate cake with vanilla icing and ‘Happy Birthday’ piped in blue icing on top. But when you proudly present the finished cake to the rest of your colleagues, they have some thoughts: 🤔 Nina thinks it should be vanilla cake with chocolate icing 🤔 Bob thinks it’s boring — he wants ginger cake with lemon icing 🤔 Anton thinks a square cake would be easier to slice 🤔 Ravi thinks you should have made a variety of cupcakes instead 🤔 Lou thinks it should have more decorations 🤔 Kate thinks it’s great just as it is. So how do you please everyone? 😬 🔹🔸🔹🔸🔹 In a creative project, there’s no right and wrong, so everyone feels entitled to have an opinion. But for the creatives doing the work, this can be a nightmare. So involve all the decision-makers from the beginning and: ✅ Start with the same idea ✅ Create a clear brief you all agree on ✅ Give your creatives 𝗼𝗻𝗲 point of contact ✅ Give clear, consolidated feedback you all agree on. Working smarter saves time, energy and 𝗮 𝗹𝗼𝘁 of frustration. 🔹🔸🔹🔸🔹 How do you get things right first time in your business? Do you have a failsafe method? Tell us in the comments! #RightFirstTime #CreativeBriefs #ProjectFeedback