Meu Deus! What a milestone for Mercado Libre . . . one of the 60 most valuable brands globally and #1 in Latin America! This achievement is a testament to the relentless grind and innovative spirit that has defined MELI's DNA. Looking back, it's mind-blowing to see how far you guys have come. From humble '99 beginnings when e-comm in LatAm was finding its footing, to becoming the region's king with millions of loyal subjects? Phenomenal growth! Mercado Libre's ability to predict trends and think outside the box has been game-changing. You played 4D chess while others figured out checkers, anticipating where that hockey puck was headed (and not fixating on where it was). That forward-thinking mindset, coupled with courage and creativity, paid off big time (or should I say paid off in reais?). Mercado Libre didn't just grow in size; it redefined how LatAm embraces digital marketplaces. Your strategic foresight and innovation cemented your position as industry leaders. Maybe Amazon will start taking notes soon? Kudos to you, the marketing wizards, and every Mercado Libre rockstar contributing to this remarkable journey. The best is yet to come indeed. Can't wait to see how Mercado Libre continues disrupting and delighting LatAm e-comm. Here's to MELI's continued success! Saúde, meu amigo.
Anualmente a Kantar publica o ranking das marcas mais valiosas do mundo com base em pesquisa realizada com 4,3 milhões de pessoas avaliando 21 mil marcas em 532 categorias. Para o Mercado Libre é uma grande alegria ser reconhecido entre as principais marcas do mundo, como já havia ocorrido nos dois últimos anos. Mas este ano, nos superamos NOVAMENTE e subimos de posição no ranking nos colocando entre as 60 marcas mais valiosas do mundo e como a número 1 na América Latina! 💪 Estamos orgulhosos que nosso trabalho em desenvolver nossa marca tem dado frutos. Parabéns à nossa equipe de Marketing, e parabéns a todos nós que fazemos o MELI ser o MELI todos os dias! Vamos MELI, que o melhor tá chegando! 🤝
