Olive Business Partners’ Post

Is your pricing strategy holding your business back? Pricing isn't just about covering costs, it’s about communicating value, staying competitive, and driving growth. But it’s also one of the trickiest parts of running a business. Set prices too low, and you risk undervaluing your product. Go too high, and you might scare off potential customers. Take Eva, a sustainable fashion entrepreneur, who learned this the hard way. Despite quality products and a clear mission, sales were slow. Why? Her pricing strategy didn’t reflect the true value of her products or align with her target market. A few strategic changes, like shifting to value-based pricing and clearly communicating her brand's uniqueness, transformed her results. Here’s what every business owner should consider: 1️⃣ Understand your value: Don’t just calculate costs—ask yourself, What makes this product worth the price? Customers pay for value, not just a product. 2️⃣ Market matters: Research competitors and know where you fit. Pricing is a balancing act between standing out and staying relevant. 3️⃣ Adapt as you grow: The market evolves, and so should your pricing. Regularly review your strategy to keep it aligned with your goals and customer expectations. #OliveBusinessPartners #VirtualCFO #BusinessGrowth #FinancialExpertise #BusinessFinance #FinancialManagement

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